---
title: "Bunny Soap — $132K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bunny-soap"
last_updated: "2026-08-10T07:31:59.730Z"
locale: en
meta:
description: "Niche score 39/100 · $132K/yr market · 71K searches/yr · $17.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $132K/yr market · 71K searches/yr · $17.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bunny Soap — $132K/yr Amazon US Niche (2026) - Flapen"
---
# **bunny soap**
**Skip it**
Soft demand (-51.6% this quarter) — this niche doesn't clear our bar today.
Market size 30Growth 0Conversion 90Competition 35Returns 98Price range 68Avg price 81Brand share 0Review moat 23Quality gap 22
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.35**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.54–$39.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$132K**
$132K/yr · 71K searches
**Review moat**
**Bad****8,227.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-51.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bunny soap is a $132K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bunny soap market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$139K–$174K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#686**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▲rising
**Sellers**
**62**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- Mrs. MEYER'S54% - Nudy Rudy45% - Scrubby Tails1%
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -51.6% search growth over the last 90 days.
2K2KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 43.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bunny-soap/trend)
## **Top bunny soap search terms**
- **nudy rudy bar soap**19K/yr-0.7%8.9% conv. - **mrs meyers daisy**9K/yr+19.4%14.8% conv. - **nudy rudy**7K/yr-6.8%4.8% conv. - **mrs meyers daisy hand soap**3K/yr+41.8%24.1% conv. - **meyers daisy**3K/yr+22.6%15.0% conv. - **daisy soap**3K/yr+30.2%4.2% conv. - **bunny soap**5K/yr-74.7%0.7% conv. - **mrs meyers hand soap daisy**3K/yr+15.9%22.0% conv. - **nudy rudy soap**3K/yr-16.9%5.9% conv. - **meyers hand soap daisy**2K/yr+5.3%23.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bunny-soap/search-terms)
## **Top bunny soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$26K30%$40K40%$53K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MRS. MEYERS CLEAN DAY Hand Soap Daisy Scent 12.5 Fl Oz Bottle**Mrs. MEYER'S**$3.54**4.7★1,392 rev](https://www.amazon.com/dp/B09MR6SVQS) [2**Nudy Rudy Milk Bar Goat Milk Soap Bar Puck Made with Organic Shea Butter Triple Milled Bar No Harsh Ingredients All Skin Types 4.2 oz Made in Australia**Nudy Rudy**$8.90**4.5★281 rev](https://www.amazon.com/dp/B0DYKZ4M4Y) [3**MRS. MEYERS CLEAN DAY Liquid Hand Soap Daisy Scent 12.5 Ounce Bottle (Pack of 3)**Mrs. MEYER'S**$14.04**4.8★324 rev](https://www.amazon.com/dp/B0DP5PN7LP) [4**MRS. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Daisy Scent 16 Fl Oz Bottle**Mrs. MEYER'S**$6.82**4.7★36,899 rev](https://www.amazon.com/dp/B09HTJYQFX) [5**Nudy Rudy Variety Pack of 6 Shea Butter Soap Bars | Made in Australia | Gift Set for Men & Women | Natural Ingredients | No Harsh Chemicals | Life Pro Tip Bundle | 4.2 oz Each**Nudy Rudy**$39.33**4.7★285 rev](https://www.amazon.com/dp/B0B8QDDX31)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scrubby Tails Natural Oatmeal & Aloe Vera Small Pets Shampoo for Guinea Pig Bunny Ferret & Rabbit Shampoo - Hypoallergenic for Sensitive Skin. 8 fl. oz. (Unscented)**Scrubby Tails**$15.02**154 rev1y ago](https://www.amazon.com/dp/B0F4TRGWGB) [**Nudy Rudy Milk Bar Goat Milk Soap Bar Puck Made with Organic Shea Butter Triple Milled Bar No Harsh Ingredients All Skin Types 4.2 oz Made in Australia**Nudy Rudy**$8.90**281 rev1y ago](https://www.amazon.com/dp/B0DYKZ4M4Y) [**Nudy Rudy Killa Vanilla Soap Bar Puck Made with Organic Shea Butter and Real Vanilla Triple Milled Bar No Harsh Ingredients All Skin Types 4.2 oz Made in Australia**Nudy Rudy**$8.98**281 rev1y ago](https://www.amazon.com/dp/B0DYKP1JP6) [**Mrs. MEYERS CLEAN DAY Kitchen Basics Set Daisy Scent Cleaning Supplies includes Hand Soap (12.5 Fl Oz) Dish Soap (16 Fl Oz) and Multi-Surface Cleaner (16 Fl Oz)**Mrs. MEYER'S**$19.62**48 rev1y ago](https://www.amazon.com/dp/B0DTQPHQ25) [**MRS. MEYERS CLEAN DAY Liquid Hand Soap Daisy Scent 12.5 Ounce Bottle (Pack of 3)**Mrs. MEYER'S**$14.04**324 rev1y ago](https://www.amazon.com/dp/B0DP5PN7LP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MRS. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Daisy Scent 16 Fl Oz Bottle**Mrs. MEYER'S**$6.82**4.7★**▲ 78%**](https://www.amazon.com/dp/B09HTJYQFX) [**MRS. MEYERS CLEAN DAY Liquid Hand Soap Daisy Scent 12.5 Ounce Bottle (Pack of 3)**Mrs. MEYER'S**$14.04**4.8★**▲ 62%**](https://www.amazon.com/dp/B0DP5PN7LP) [**Mrs. MEYERS Kitchen Set Dish Soap Hand Soap and Multi-Surface Cleaner 3 CT (Daisy)**Mrs. MEYER'S**$22.16**4.8★**▲ 60%**](https://www.amazon.com/dp/B0BJMYMSGN) [**Nudy Rudy Milk Bar Goat Milk Soap Bar Puck Made with Organic Shea Butter Triple Milled Bar No Harsh Ingredients All Skin Types 4.2 oz Made in Australia**Nudy Rudy**$8.90**4.5★**▲ 38%**](https://www.amazon.com/dp/B0DYKZ4M4Y) [**Mrs. MEYERS Variety 1 Room Freshener 8 OZ 1 Liquid Dish Soap 16 OZ 1 Liquid Hand Soap 12.5 OZ 1 Multi-Surface Cleaner 16 OZ 1 CT (Daisy)**Mrs. MEYER'S**$26.90**4.7★**▲ 33%**](https://www.amazon.com/dp/B0CJ44TBY4)
**~~View all trending →~~**
## **What buyers say about bunny soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**57%
*“Great fragrance”*
**Cleansing**4%
*“Enjoyable cleanse”*
**Quality-Overall**3%
*“Fabulous product”*
**Allergies**3%
*“she had no irritation from it either”*
**Soft Feel**3%
*“It's creamy creamy creamy”*
**Moist/Dry**2%
*“It doesn't dry my hands out like some soaps”*
**Ease Of Cleaning**2%
*“its great to use to clean surfaces”*
**Lather**2%
*“The soap lathers well”*
**Value For Money**2%
*“Great value”*
**Freshness**1%
*“Average freshness,Great longevity,”*
### **What buyers complain about **
**Smell**36%
*“Doesn't smell like i thought it would”*
**Value For Money**9%
*“I do wish it wasn't so expensive for such a small bar”*
**Ease Of Cleaning**5%
*“No suds, no clean”*
**Dilute/Watery**4%
*“Watered down garbage”*
**Size-Overall**3%
*“And it's smaller”*
**Moist/Dry**1%
*“However, my hands also feel SO VERY DRY after using this soap that I use a couple hand lotions to put lubrication back in place”*
**Leak-Proof**1%
*“The delivery did not go well due to one of them was leaking & open”*
**Ease Of Use**1%
*“Hard to sud up”*
**De-Grease**1%
*“it left the grease from the fat on my hands”*
**Lather**1%
*“it didn't lather very well”*
### **Top return reasons **
**Smell**45%
**Leak-Proof**35%
**Size-Overall**4%
**Advertised Vs Actual Product**3%
**Dispensing Mechanism**2%
**Product Condition**2%
**Moist/Dry**2%
**Ingredients-Overall**1%
**Ease Of Use**1%
**Functionality-Overall**1%
## **Common questions**
- **Is bunny soap profitable to sell on Amazon United States?**
- The niche generates $132K/yr across 20 tracked products. 90-day search growth is -51.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the bunny soap niche?**
- 3 brands and 62 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bunny soap?**
- Top complaints mined from reviews: Smell, Value For Money, Ease Of Cleaning. The return rate is 0.3%.
- **When does demand for bunny soap peak?**
- Demand peaks in Mar–Apr; the busiest month runs 43.1× the quietest.
- **What does it cost to enter the bunny soap niche?**
- Listings span $3.54–$39.33; the average listing price is $17.35 (sweet spot $15–$100). The average incumbent carries 8,228 reviews — the moat a new listing must climb.
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