---
title: "Bunny Ears Bulk — $102K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bunny-ears-bulk"
last_updated: "2026-08-10T07:37:22.150Z"
locale: en
meta:
description: "Niche score 56/100 · $102K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $102K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bunny Ears Bulk — $102K/yr Amazon US Niche (2026) - Flapen"
---
# **bunny ears bulk**
**Worth a look**
Shows a thin review moat (60 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 25Growth 0Conversion 72Competition 79Returns 88Price range 73Avg price 77Brand share 88Review moat 97Quality gap 35
**Review moat**
**Incredible****59.74**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Avg price**
**Great****$15.71**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.98–$39.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$102K**
$102K/yr · 98K searches
**Growth**
**Bad****-95.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, bunny ears bulk is a $102K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 56/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bunny ears bulk market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$63K–$79K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#3,469**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**47%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 84%
**Open market**
**48%**
- Tangrove13% - GiftExpress13% - Yesland10% - Max Fun7% - MGparty5% - JehaYu5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -95.7% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 63.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bunny-ears-bulk/trend)
## **Top bunny ears bulk search terms**
- **easter headband**56K/yr-97.0%0.5% conv. - **bunny ears bulk**17K/yr-89.0%3.6% conv. - **easter headbands**16K/yr-97.2%0.7% conv. - **easter ears for kids**4K/yr-94.7%0.0% conv. - **easter headbands for kids**5K/yr-97.1%0.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bunny-ears-bulk/search-terms)
## **Top bunny ears bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tangrove Easter Bunny Ears Headband Easter Accessories Headbands for Women Bulk Bunny Costume Adult 12pcs White Pink Bunny Ears Rabbit Mask Easter Bunnies Party Supplies**Tangrove**$13.08**5.0★14 rev](https://www.amazon.com/dp/B0DSV4TNMG) [2**Yesland 20 Pack Bunny Ears Headband Plush Easter Rabbit Ear Hairband for Easter Birthday Halloween Party Favors**Yesland**$24.52**4.6★18 rev](https://www.amazon.com/dp/B0DQCLX8XB) [3**GiftExpress 12-Pack Pink Bunny Ears Headband Set Plush Easter Rabbit Ear Headbands for Kids Soft Costume Headwear for Easter Egg Hunts Classroom Parties Dress Up and Photo Booth Props**GiftExpress**$12.66**4.6★146 rev](https://www.amazon.com/dp/B01BZ7X2TW) [4**JehaYu 30 Pcs Bunny Ears Headband Bunny Ears Bulk Pink Rabbit Ears Headband Plush Easter Ears for Cosplay Bunny Party Favors**JehaYu**$28.22**4.9★13 rev](https://www.amazon.com/dp/B0GJ5RB5X9) [5**FOIMAS Plush Bunny Ears Headbands Assorted Color Rabbit Ear Hairband for Easter Halloween Costume Party Favor Pack of 12**FOIMAS**$15.66**4.6★47 rev](https://www.amazon.com/dp/B09KKN9LLQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JehaYu 30 Pcs Bunny Ears Headband Bunny Ears Bulk Pink Rabbit Ears Headband Plush Easter Ears for Cosplay Bunny Party Favors**JehaYu**$28.22**13 rev5mo ago](https://www.amazon.com/dp/B0GJ5RB5X9) [**HATINXIA 12Pcs Easter Bunny Ears Headband with Glasses Set Fluffy Faux Fur Costume Headbands for Adult Easter Party Supplies**HATINXIA**$10.11**19 rev6mo ago](https://www.amazon.com/dp/B0GD7BT3C7) [**ANBALA 1 Pack Easter Headbands for Women Cute Bunny Ears Eggs Jeweled Knotted Headband Rhinestone Crystal Top Knot Wide Hairband for Easter Spring Party Gift**ANBALA**$7.52**6 rev6mo ago](https://www.amazon.com/dp/B0GCZBBGZS) [**XunYee 36 Pcs Easter Bunny Ears Headbands Cute Plush Rabbit Ears Hairbands Bunny Headbands for Women Easter Party Pink Blue Purple(36 Pcs)**XunYee**$36.68**2 rev8mo ago](https://www.amazon.com/dp/B0G1MP3TSJ) [**Cfivwiuy 134Pcs Bunny Costume Set with Rabbit Ear Headbands Bow Ties Rabbit Tails and Temporary Tattoosperfect for Easter Birthday Parties and Halloween Celebrations.**Cfivwiuy**$15.60**3 rev8mo ago](https://www.amazon.com/dp/B0FX99H6XP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cfivwiuy 134Pcs Bunny Costume Set with Rabbit Ear Headbands Bow Ties Rabbit Tails and Temporary Tattoosperfect for Easter Birthday Parties and Halloween Celebrations.**Cfivwiuy**$15.60**4.6★**▲ 534%**](https://www.amazon.com/dp/B0FX99H6XP) [**HATINXIA 12Pcs Easter Bunny Ears Headband with Glasses Set Fluffy Faux Fur Costume Headbands for Adult Easter Party Supplies**HATINXIA**$10.11**4.6★**▲ 427%**](https://www.amazon.com/dp/B0GD7BT3C7) [**Tangrove Easter Bunny Ears Headband Easter Accessories Headbands for Women Bulk Bunny Costume Adult 12pcs White Pink Bunny Ears Rabbit Mask Easter Bunnies Party Supplies**Tangrove**$13.08**5.0★**▲ 402%**](https://www.amazon.com/dp/B0DSV4TNMG) [**GiftExpress 12-Pack Pink Bunny Ears Headband Set Plush Easter Rabbit Ear Headbands for Kids Soft Costume Headwear for Easter Egg Hunts Classroom Parties Dress Up and Photo Booth Props**GiftExpress**$12.66**4.6★**▲ 395%**](https://www.amazon.com/dp/B01BZ7X2TW) [**JehaYu 30 Pcs Bunny Ears Headband Bunny Ears Bulk Pink Rabbit Ears Headband Plush Easter Ears for Cosplay Bunny Party Favors**JehaYu**$28.22**4.9★**▲ 296%**](https://www.amazon.com/dp/B0GJ5RB5X9)
**~~View all trending →~~**
## **What buyers say about bunny ears bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Perfect for Easter party y favors and great quality”*
**Color**13%
*“the colors were cute”*
**Fun/Entertainment Experience**12%
*“Cute Easter fun”*
**Size-Overall**9%
*“The headbands fit children's heads easily and comfortably”*
**Value For Money**8%
*“Affordable”*
**Material Quality**5%
*“Good material”*
**Comfort-Overall**4%
*“Adult fit and comfy”*
**Gifting Purpose**4%
*“Cute Easter gifts for our grandchildren”*
**Advertised Vs Actual Product**4%
*“As pictured”*
**Soft Feel**2%
*“The plush material feels soft and lightweight, so they are comfortable to wear, and the little bunny face detail makes them extra cute for photos or dress-up”*
### **What buyers complain about **
**Size-Overall**20%
*“Run big”*
**Durability**10%
*“Chick fell off within an hour”*
**Quality-Overall**10%
*“Trash”*
**Weight Heavy**10%
*“Very top-heavy hard for my kids to keep it on”*
**Color**8%
*“No purple in box”*
**Adhesion/Stickiness**5%
*“but the bow doesn't stick up as far as it appears to in the images”*
**Advertised Vs Actual Product**5%
*“Not as described or pictured”*
**Material Quality**3%
*“I really think they could have used better quality materials for the price they're asking”*
**Value For Money**3%
*“a bit overpriced”*
**Strap/String Quality**2%
*“was the sewn faces had string hanging off of most of them”*
### **Top return reasons **
**Size-Overall**45%
**Quality-Overall**18%
**Value For Money**10%
**Color**5%
**Material Quality**5%
**Advertised Vs Actual Product**4%
**Strength**3%
**Adhesion/Stickiness**2%
**Product Condition**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is bunny ears bulk profitable to sell on Amazon United States?**
- The niche generates $102K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -95.7%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the bunny ears bulk niche?**
- 22 brands and 25 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in bunny ears bulk?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.3%.
- **When does demand for bunny ears bulk peak?**
- Demand peaks in Mar–Apr; the busiest month runs 63.0× the quietest.
- **What does it cost to enter the bunny ears bulk niche?**
- Listings span $5.98–$39.67; the average listing price is $15.71 (sweet spot $15–$100). The average incumbent carries 60 reviews — the moat a new listing must climb.
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