---
title: "Bulldog — $734K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bulldog"
last_updated: "2026-08-10T07:42:27.050Z"
locale: en
meta:
description: "Niche score 55/100 · $734K/yr market · 550K searches/yr · $16.68 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $734K/yr market · 550K searches/yr · $16.68 avg price. Strong incumbent ratings (4.8★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bulldog — $734K/yr Amazon US Niche (2026) - Flapen"
---
# **bulldog**
**Worth a look**
Shows low returns (0.4%), but strong incumbent ratings (4.8★) keeps it on the watch list.
Market size 70Growth 31Conversion 79Competition 52Returns 98Price range 65Avg price 79Brand share 37Review moat 46Quality gap 15
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.68**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$734K**
$734K/yr · 550K searches
**Price range**
**Good****$5.33–$33.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,902.47**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+5.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, bulldog is a $734K/yr Amazon United States market (550K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bulldog market data**
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **$667K–$834K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#6,999**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **72%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**577**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 90%
**Open market**
**15%**
- Bulldog Skincare for Men53% - Edgewell14% - Beebel7% - Bulldog Skincare5% - EVERTREE CLOTHING4% - BABATEES2% - Open — no brand owns it (13 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.
35K25KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bulldog/trend)
## **Top bulldog search terms**
- **bulldog**119K/yr+10.7%1.3% conv. - **english bulldog**88K/yr+5.9%0.4% conv. - **bulldog moisturizer for men**27K/yr+0.0%23.4% conv. - **bulldog decor**48K/yr+24.4%0.3% conv. - **english bulldog gifts**59K/yr-8.3%0.9% conv. - **english bulldog decor**36K/yr+6.6%0.3% conv. - **bulldog face wash**24K/yr+1.1%21.9% conv. - **bulldog gifts**39K/yr-14.2%0.9% conv. - **bull dog moisturiser**17K/yr-11.7%23.2% conv. - **bull dog**17K/yr+11.9%4.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bulldog/search-terms)
## **Top bulldog products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$29K8%$59K12%$88K16%$118K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BULLDOG Mens Skincare and Grooming Face Moisturizer Age Defense 3.3 Fluid Ounce**Edgewell**$10.55**4.7★1,752 rev](https://www.amazon.com/dp/B07921PHCF) [2**BULLDOG Mens Skincare and Grooming Original Face Wash 5 Fluid Ounce**Bulldog Skincare for Men**$7.67**4.7★1,049 rev](https://www.amazon.com/dp/B074SQQHDH) [3**Bulldog Mens Skincare and Grooming Original Shave Gel 5.9 Ounce**Bulldog Skincare for Men**$7.07**4.6★1,481 rev](https://www.amazon.com/dp/B074SQBPZQ) [4**BULLDOG Mens Skincare and Grooming Face Moisturizer Original 3.3 Fluid Ounce**Bulldog Skincare for Men**$10.16**4.6★1,530 rev](https://www.amazon.com/dp/B0748G11ZG) [5**Beebel Black Lanyards 100 Pack Nylon Flat Badge Lanyard Bulldog Clip for Id Badge Name Tags**Beebel**$30.42**4.7★341 rev](https://www.amazon.com/dp/B07NL17PXF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bulldog Decor English Bulldog Decor Bulldog Gifts for Women Dog Farts Candle | Lavender Scent Handcrafted with Natural Soy Wax**JMDOG**$15.78**66 rev7mo ago](https://www.amazon.com/dp/B0FY6VX9H2) [**ATBWGT English Bulldog Bathroom Wooden Box Sign Dog Bathroom Decor English Bulldog Gifts Wood Block Plaque Signs for Bath Room Toilet Washroom Shelf Counter Decor 5x5 Inch**ATBWGT**$12.51**257 rev11mo ago](https://www.amazon.com/dp/B0FJCM6G3L) [**Bulldog Vintage Tshirt for Dog Mom & Dad 100% Natural Undyed Cotton for Men & Women**BABATEES**$28.98**50 rev1y ago](https://www.amazon.com/dp/B0FHKD5WS3) [**BABATEES English Bulldog Heavy Metal Tshirt for Dog Mom & Dad 100% Natural Undyed Cotton for Men & Women**BABATEES**$23.98**29 rev1y ago](https://www.amazon.com/dp/B0FHF2V9V6) [**ZYQFN Bulldog Mama Canvas Tote Bag for Women Dogs Lover Gift for Dog Mom Birthday Christmas Cute English Bulldog Gifts For Women Tote Bag for Work College Travel. (024)**ZYQFN**$12.15**210 rev1y ago](https://www.amazon.com/dp/B0DHVGZDD9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BABATEES English Bulldog Heavy Metal Tshirt for Dog Mom & Dad 100% Natural Undyed Cotton for Men & Women**BABATEES**$23.98**5.0★**▲ 264%**](https://www.amazon.com/dp/B0FHF2V9V6) [**Bulldog Vintage Tshirt for Dog Mom & Dad 100% Natural Undyed Cotton for Men & Women**BABATEES**$28.98**5.0★**▲ 263%**](https://www.amazon.com/dp/B0FHKD5WS3) [**Beebel Black Lanyards 100 Pack Nylon Flat Badge Lanyard Bulldog Clip for Id Badge Name Tags**Beebel**$30.42**4.7★**▲ 227%**](https://www.amazon.com/dp/B07NL17PXF) [**EVERTREE CLOTHING English Bulldog Dad T-Shirt Unisex Mens Shirt English Bulldog Owner Cool Dog Dad Gift Dark Heather Gray X-Large**EVERTREE CLOTHING**$23.24**5.0★**▲ 186%**](https://www.amazon.com/dp/B0C8BZRKGG) [**WIRESTER Hard Shell Eyeglasses Case Clamshell Sunglasses Holder Protective Cover with Microfiber Cloth - English Bulldog Funny Playful Postures**WIRESTER**$12.72**4.6★**▲ 175%**](https://www.amazon.com/dp/B0B5TG1KV4)
**~~View all trending →~~**
## **What buyers say about bulldog**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**15%
*“clean scent”*
**Quality-Overall**15%
*“Excellent product”*
**Moist/Dry**7%
*“it really helps counteract the drying effect of city water”*
**Value For Money**7%
*“Great for the money”*
**Suitability Combination Skin**4%
*“Cleans well and reduces acne”*
**Lather**4%
*“lathers great”*
**Soft Feel**4%
*“gentle enough on skin”*
**Suitability Oily Skin**3%
*“Works without making me skin oily”*
**Cleansing**3%
*“Cleans great, smells good too”*
**Efficiency**3%
*“Works fine”*
### **What buyers complain about **
**Smell**15%
*“There is a slight smell”*
**Size-Overall**13%
*“I feel like the beads are one size: HUGE”*
**Value For Money**11%
*“Price has doubled in last 90 days”*
**Print Quality**6%
*“Text is almost cut off- not ok imo for the price point”*
**Advertised Vs Actual Product**6%
*“not as described”*
**Allergies**5%
*“I started to have an allergic reaction”*
**Ease Of Cleaning**3%
*“Its just a big chunky uncomfortable to use scrub”*
**Durability**3%
*“Bottle doesnt last long”*
**Suitability Dry Skin**3%
*“Dries up skin toooo much”*
**Hard Feel**3%
*“Was not smooth as promised”*
### **Top return reasons **
**Leak-Proof**23%
**Smell**14%
**Size-Overall**14%
**Advertised Vs Actual Product**9%
**Defective Material/Parts**5%
**Moist/Dry**5%
**Product Condition**5%
**Value For Money**3%
**Quality-Overall**3%
**Suitability Dry Skin**2%
## **Common questions**
- **Is bulldog profitable to sell on Amazon United States?**
- The niche generates $734K/yr across 32 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the bulldog niche?**
- 19 brands and 577 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in bulldog?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.4%.
- **When does demand for bulldog peak?**
- Demand peaks in Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the bulldog niche?**
- Listings span $5.33–$33.12; the average listing price is $16.68 (sweet spot $15–$100). The average incumbent carries 1,902 reviews — the moat a new listing must climb.
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