---
title: "Bulk Lotion Travel Size — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bulk-lotion-travel-size"
last_updated: "2026-08-10T03:01:40.214Z"
locale: en
meta:
description: "Niche score 48/100 · $78K/yr market · 91K searches/yr · $20.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $78K/yr market · 91K searches/yr · $20.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bulk Lotion Travel Size — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **bulk lotion travel size**
**Skip it**
Soft demand (-14.5% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 18Conversion 52Competition 57Returns 96Price range 76Avg price 88Brand share 75Review moat 31Quality gap 21
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.01**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.40–$45.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,422.19**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$78K**
$78K/yr · 91K searches
**Growth**
**Bad****-14.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bulk lotion travel size is a $78K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bulk lotion travel size market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$120K–$160K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#410**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**60%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 91%
**Open market**
**35%**
- Jergens24% - Curel15% - KIYTARBOO8% - Layhomo7% - BERGMAN KELLY6% - VESPRO5%
## **Top bulk lotion travel size search terms**
- **bulk lotion travel size**32K/yr-14.4%4.6% conv. - **lotion bulk travel size**29K/yr-11.6%4.2% conv. - **bulk hand lotion travel size**14K/yr-20.0%3.7% conv. - **bulk travel lotion**10K/yr-17.4%4.7% conv. - **bulk travel size lotion**6K/yr-11.7%3.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bulk-lotion-travel-size/search-terms)
## **Top bulk lotion travel size products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$23K40%$31K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jergens Ultra Healing Dry Skin Moisturizer Travel Size Body and Hand Lotion 1 Oz (Pack of 24)**Jergens**$17.01**4.8★45,431 rev](https://www.amazon.com/dp/B00SF8YKI2) [2**Curel Ultra Healing Intensive Fragrance-Free Lotion For Extra-Dry Skin Dermatologist Recommended Ideal for Sensitive Skin Cruelty Free Paraben Free 1 Oz Pack of 30**Curel**$17.10**4.8★13,161 rev](https://www.amazon.com/dp/B0B5YL1GPM) [3**20 Pack Mini Body Lotion Gift Bulk for Dry Skin Travel Size Small Body Cream With Shea Butter Natural Fragrance Moisturizing Body Lotion for Women Men Gifts for Women Gift for Her Thank You Gift**Layhomo**$11.21**4.6★1,542 rev](https://www.amazon.com/dp/B09ZP7FT7S) [4**Curel Daily Healing Body Lotion for Dry Skin Dermatologist Recommended Hydrating Body Lotion with Advanced Ceramides Complex 1 Oz Pack of 30**Curel**$22.15**4.7★2,505 rev](https://www.amazon.com/dp/B07HV5HX9D) [5**48 Pack Hand Cream Bulk Gifts for Women Bridesmaid Gifts Bachelorette Party Favors Adults Teacher Appreciation Gifts Employee Thank You Gifts Hand Lotion Travel Size Hand Cream for Dry Cracked Hands**BODY & EARTH # LOVE**$21.50**4.5★218 rev](https://www.amazon.com/dp/B0D3H2MJRK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VESPRO 100 Pack Mini Body Lotion Gift Bulk for Dry Skin Body Moisturizer Travel Lotion Bulk Gift for Women Valentines Day Gifts Bulk Thank You Gifts Spa Gifts Teacher Gifts Bulk Gifts for Women**VESPRO**$27.31**51 rev4mo ago](https://www.amazon.com/dp/B0GGYDWKL7) [**VESPRO 10 Pack Moisture Lotion Set for Dry Skin Travel Size Body & Hand Lotion for Women Mini Body Lotion with Shea Butter Bulk Gift for Women Graduation Gifts Teacher Gift Thank You Gifts**VESPRO**$6.80**51 rev4mo ago](https://www.amazon.com/dp/B0GGYLMGG5) [**Heigble 100 Pack Travel Size Body Lotion Shea Butter Cocoa Butter Body Cream 1 oz Dry Skin Moisturizer with Flip Cap for Extra Dry Skin Inns Hotels Resorts Airlines Offices Gyms and More**Heigble**$45.20**42 rev1y ago](https://www.amazon.com/dp/B0DHVK61LK) [**KIYTARBOO 120 Pack Bulk Lotion Teacher Appreciation Gifts Mini Hand Cream Gift Set Travel Size Lotion Hand Cream for Dry Cracked Hands Bulk Valentines Day Gifts for Adults Women Nurse Coworkers**KIYTARBOO**$29.71**628 rev1y ago](https://www.amazon.com/dp/B0DFYKCLQ3) [**NISGUR Leak-Proof Travel Size Body Lotion 1.1 Fl.oz/ 30 ml Each 100PCS Bulk Pack Hotel Body Lotion Santal and Orange Scent Amenities and Toiletries for Hospitality**NISGUR**$32.37**19 rev1y ago](https://www.amazon.com/dp/B0DBSXP1FZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VESPRO 100 Pack Mini Body Lotion Gift Bulk for Dry Skin Body Moisturizer Travel Lotion Bulk Gift for Women Valentines Day Gifts Bulk Thank You Gifts Spa Gifts Teacher Gifts Bulk Gifts for Women**VESPRO**$27.31**4.7★**▲ 367%**](https://www.amazon.com/dp/B0GGYDWKL7) [**VESPRO 10 Pack Moisture Lotion Set for Dry Skin Travel Size Body & Hand Lotion for Women Mini Body Lotion with Shea Butter Bulk Gift for Women Graduation Gifts Teacher Gift Thank You Gifts**VESPRO**$6.80**4.7★**▲ 300%**](https://www.amazon.com/dp/B0GGYLMGG5) [**38 Pack Hand Cream Bulk Gifts Easter Basket Stuffers Mothers Day Gifts for Mom Teacher Appreciation Gifts Nurse Week Gifts for Women Birthday Gifts for Teen Girls Hand Lotion for Dry Cracked Hands**CLOTHES OF SKIN**$14.45**4.5★**▲ 290%**](https://www.amazon.com/dp/B09VBMJBFL) [**NISGUR Leak-Proof Travel Size Body Lotion 1.1 Fl.oz/ 30 ml Each 100PCS Bulk Pack Hotel Body Lotion Santal and Orange Scent Amenities and Toiletries for Hospitality**NISGUR**$32.37**4.8★**▲ 163%**](https://www.amazon.com/dp/B0DBSXP1FZ) [**VESPRO 56 Pack Hand Cream Gifts Set Small Gifts for Women Bulk Hand Lotion Travel Size for Dry Cracked Hands Mini Hand Lotion for Wedding Favors Bridal Shower Favors and Teacher Gifts**VESPRO**$19.59**4.6★**▲ 109%**](https://www.amazon.com/dp/B0CL1Q6TBP)
**~~View all trending →~~**
## **What buyers say about bulk lotion travel size**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**27%
*“Great variety of fragrances”*
**Gifting Purpose**18%
*“Perfect for gift giving”*
**Size-Overall**10%
*“fits great in bag or backpack”*
**Value For Money**9%
*“Great value”*
**Moist/Dry**7%
*“Very moisturizing”*
**Quality-Overall**6%
*“Cute Product”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Soft Feel**2%
*“Softness”*
**Suitability Combination Skin**2%
*“Great for sensitive skin”*
**Suitability Dry Skin**1%
*“Revives dry, ashy skin”*
### **What buyers complain about **
**Smell**22%
*“some of them have an unpleasant scent”*
**Moist/Dry**13%
*“NOT MOISTURIZING”*
**Size-Overall**8%
*“Small tubes”*
**Quality-Overall**7%
*“The lotion seemed low quality”*
**Dilute/Watery**3%
*“Extremely watery”*
**Oily/Greasy**2%
*“Very greasy”*
**Allergies**2%
*“I am allergic”*
**Value For Money**2%
*“Not worth it all”*
**Ingredients-Overall**2%
*“contains harmful ingredients”*
**Leak-Proof**2%
*“Tubes broken and cream leaked”*
### **Top return reasons **
**Size-Overall**33%
**Smell**21%
**Advertised Vs Actual Product**11%
**Value For Money**7%
**Moist/Dry**5%
**Quality-Overall**5%
**Leak-Proof**3%
**Texture/Consistency-Overall**2%
**Defective Material/Parts**2%
**Functionality-Overall**2%
## **Common questions**
- **Is bulk lotion travel size profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 27 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the bulk lotion travel size niche?**
- 20 brands and 60 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in bulk lotion travel size?**
- Top complaints mined from reviews: Smell, Moist/Dry, Size-Overall. The return rate is 0.9%.
- **What does it cost to enter the bulk lotion travel size niche?**
- Listings span $5.40–$45.20; the average listing price is $20.01 (sweet spot $15–$100). The average incumbent carries 3,422 reviews — the moat a new listing must climb.
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