---
title: "Trend — bulk lip gloss - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bulk-lip-gloss/trend"
last_updated: "2026-08-10T17:57:51.808Z"
locale: en
meta:
  description: "Niche score 56/100 · $246K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $246K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — bulk lip gloss - Flapen"
---

# **bulk lip gloss**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 46Growth 12Conversion 51Competition 95Returns 97Price range 68Avg price 45Brand share 82Review moat 24Quality gap 32

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Competition**

**Incredible****19%**

top-5 click share — an open shelf

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$2.40–$41.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$246K**

$246K/yr · 523K searches

**Avg price**

**Okay****$11.43**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,209.61**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-25.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend