---
title: "Bulk Lip Gloss — $246K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bulk-lip-gloss"
last_updated: "2026-08-06T23:27:09.138Z"
locale: en
meta:
description: "Niche score 56/100 · $246K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $246K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bulk Lip Gloss — $246K/yr Amazon US Niche (2026) - Flapen"
---
# **bulk lip gloss**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 46Growth 12Conversion 51Competition 95Returns 97Price range 68Avg price 45Brand share 82Review moat 24Quality gap 32
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$2.40–$41.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$246K**
$246K/yr · 523K searches
**Avg price**
**Okay****$11.43**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,209.61**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-25.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, bulk lip gloss is a $246K/yr Amazon United States market (523K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bulk lip gloss market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$229K–$286K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#219**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**52 **▲rising
**Sellers**
**139**
**Top-5 brand share**
**53%**
Top 20: 84%
**Top-5 click share**
**19%**
Top 20: 50%
**Open market**
**43%**
- AZEN13% - Lip Smacker13% - Ruby Kisses11% - Townley Girl9% - Expressions girl7% - EXPRESSIONS4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.9% search growth over the last 90 days.
40K30KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bulk-lip-gloss/trend)
## **Top bulk lip gloss search terms**
- **lip gloss for kids**97K/yr-17.1%2.8% conv. - **lipgloss in bulk**42K/yr-26.5%1.7% conv. - **lip oil bulk**37K/yr-39.4%1.6% conv. - **girls lip gloss set**51K/yr-28.3%6.9% conv. - **lip gloss party favors**21K/yr+2.0%2.6% conv. - **lip gloss set for girls**45K/yr-35.3%3.5% conv. - **mini lip gloss bulk**18K/yr-21.2%2.1% conv. - **bulk lipgloss**17K/yr-25.9%1.1% conv. - **lip gloss in bulk**19K/yr-29.8%1.3% conv. - **girls lip gloss for kids age 8-12**34K/yr-39.2%5.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bulk-lip-gloss/search-terms)
## **Top bulk lip gloss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$10K6%$15K8%$20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**7pc Fruity Flavored Lip Gloss Set - Assorted Fruit Flavor-Great Gift**Expressions girl**$7.79**4.7★7,195 rev](https://www.amazon.com/dp/B00CSME112) [2**AZEN 24 Pack Lip Gloss Set Color Lip Oil for Dry Cracked Lips Moisturizing Hydrating Nourishing with Vitamin E**AZEN**$10.17**4.3★1,509 rev](https://www.amazon.com/dp/B0DB61J4MQ) [3**AZEN 30 Pack Lip Gloss Bulk Set Shimmery Lip Gloss for Women and Girls With Rich Varied Colors**AZEN**$10.18**4.5★122 rev](https://www.amazon.com/dp/B0GFDHK6T9) [4**Lip Smacker Liquid Lip Gloss Friendship Pack 5 Count**Lip Smacker**$8.46**4.6★7,925 rev](https://www.amazon.com/dp/B00YELSUUI) [5**AZEN 24 Pack Lip Gloss Set Clear Lip Gloss Bulk Lip Oil for Dry Cracked Lips Moisturizing Hydrating Nourishing with Vitamin E**AZEN**$10.00**4.6★763 rev](https://www.amazon.com/dp/B0CXSLFQJT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AZEN 30 Pack Lip Gloss Bulk Set Shimmery Lip Gloss for Women and Girls With Rich Varied Colors**AZEN**$10.18**122 rev4mo ago](https://www.amazon.com/dp/B0GFDHK6T9) [**6 PCS Summer Lip Butter Balm Lip Gloss for Instant Moisture Lip Balm with Non-Sticky Shine Ultra-Hydration Lightweight Long-lasting Soothing Lip Care**RTTHEL**$9.97**29 rev4mo ago](https://www.amazon.com/dp/B0GR8XC9ZM) [**Yopela 12pcs Lip Gloss Bulk With Vitamin E and Natural Oils Long Lasting Moisturizing Plumping Glitter Lip Gloss Set for Girls Teens & Women Birthday Party Favors Gifts - 12 Fruity Flavored**Yopela**$8.98**61 rev6mo ago](https://www.amazon.com/dp/B0GFCJ38BC) [**Lip Smacker Squishmallows Lip Balm Pink Sugar (Suey) Limited Edition Easter Basket Stuffer Flavored & Scented Lip Balm with Charm Collectible Spring Gift**Lip Smacker**$5.91**134 rev6mo ago](https://www.amazon.com/dp/B0GLDFSRNP) [**M&U MAKE YOU UP MU 6pc Candy Sweet Lip Gloss Set for Kids - 1 Straight Stick 2 Ice Cream and 2 Candy Balms Non-Toxic Girls Birthday Gift Fun Theme Party Favors**M&U MAKE YOU UP**$9.40**136 rev1y ago](https://www.amazon.com/dp/B0DZCBL4NN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**6 PCS Summer Lip Butter Balm Lip Gloss for Instant Moisture Lip Balm with Non-Sticky Shine Ultra-Hydration Lightweight Long-lasting Soothing Lip Care**RTTHEL**$9.97**3.7★**▲ 677%**](https://www.amazon.com/dp/B0GR8XC9ZM) [**Yopela 12pcs Lip Gloss Bulk With Vitamin E and Natural Oils Long Lasting Moisturizing Plumping Glitter Lip Gloss Set for Girls Teens & Women Birthday Party Favors Gifts - 12 Fruity Flavored**Yopela**$8.98**4.8★**▲ 512%**](https://www.amazon.com/dp/B0GFCJ38BC) [**AZEN 30 Pack Lip Gloss Bulk Set Shimmery Lip Gloss for Women and Girls With Rich Varied Colors**AZEN**$10.18**4.5★**▲ 481%**](https://www.amazon.com/dp/B0GFDHK6T9) [**Lip Smacker Squishmallows Lip Balm Pink Sugar (Suey) Limited Edition Easter Basket Stuffer Flavored & Scented Lip Balm with Charm Collectible Spring Gift**Lip Smacker**$5.91**4.7★**▲ 445%**](https://www.amazon.com/dp/B0GLDFSRNP) [**Vaseline Lip Rosy Fast-Acting Nourishment Ideal for Chapped Dry Cracked or Damaged Lips Lip Balm 12 Sticks 1 Box**Vaseline**$13.91**4.6★**▲ 151%**](https://www.amazon.com/dp/B09RXYJB5N)
**~~View all trending →~~**
## **What buyers say about bulk lip gloss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**12%
*“Strong fragrance”*
**Quality-Overall**11%
*“Good product, just as described”*
**Gifting Purpose**11%
*“Fun gift”*
**Value For Money**10%
*“Great Value”*
**Moist/Dry**10%
*“Super moisturizing”*
**Color**9%
*“Amazing color”*
**Soft Feel**8%
*“Glides on smooth”*
**Brightness/Shine/Glow**3%
*“long lasting shine”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Size-Overall**3%
*“they fit perfectly”*
### **What buyers complain about **
**Size-Overall**11%
*“These tubs are small”*
**Smell**10%
*“Smell awful”*
**Moist/Dry**8%
*“Definitely not moisturizing”*
**Color**7%
*“the colors are way too dark”*
**Adhesion/Stickiness**6%
*“It is not sticky”*
**Quality-Overall**4%
*“The quality is very inconsistent”*
**Advertised Vs Actual Product**4%
*“False advertisement”*
**Durability**3%
*“Breakage”*
**Leak-Proof**3%
*“all leaked”*
**Value For Money**3%
*“Too expensive”*
### **Top return reasons **
**Size-Overall**21%
**Advertised Vs Actual Product**19%
**Color**12%
**Smell**8%
**Value For Money**6%
**Leak-Proof**5%
**Quality-Overall**4%
**Moist/Dry**4%
**Adhesion/Stickiness**4%
**Defective Material/Parts**2%
## **Common questions**
- **Is bulk lip gloss profitable to sell on Amazon United States?**
- The niche generates $246K/yr across 108 tracked products. 12 of 17 products launched in the last 360 days are still selling. 90-day search growth is -25.9%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the bulk lip gloss niche?**
- 52 brands and 139 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in bulk lip gloss?**
- Top complaints mined from reviews: Size-Overall, Smell, Moist/Dry. The return rate is 0.7%.
- **When does demand for bulk lip gloss peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the bulk lip gloss niche?**
- Listings span $2.40–$41.48; the average listing price is $11.43 (sweet spot $15–$100). The average incumbent carries 5,210 reviews — the moat a new listing must climb.
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