---
title: "Trend — bulk deodorant - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bulk-deodorant/trend"
last_updated: "2026-08-10T07:27:53.892Z"
locale: en
meta:
  description: "Niche score 56/100 · $800K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $800K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — bulk deodorant - Flapen"
---

# **bulk deodorant**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 73Growth 24Conversion 53Competition 62Returns 98Price range 87Avg price 95Brand share 39Review moat 30Quality gap 23

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$31.98**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.95–$90.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$800K**

$800K/yr · 572K searches

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,464.7**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-1.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

## Trend