---
title: "Bulk Deodorant — $800K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bulk-deodorant"
last_updated: "2026-08-10T03:56:48.353Z"
locale: en
meta:
description: "Niche score 56/100 · $800K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $800K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bulk Deodorant — $800K/yr Amazon US Niche (2026) - Flapen"
---
# **bulk deodorant**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 73Growth 24Conversion 53Competition 62Returns 98Price range 87Avg price 95Brand share 39Review moat 30Quality gap 23
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$31.98**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.95–$90.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$800K**
$800K/yr · 572K searches
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,464.7**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, bulk deodorant is a $800K/yr Amazon United States market (572K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov. Verdict: Worth a look — 56/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bulk deodorant market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$1.3M–$1.6M**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#274**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**126**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 93%
**Open market**
**15%**
- Degree33% - Suave22% - Secret17% - Dove5% - Freshscent5% - Old Spice3% - Open — no brand owns it (9 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.
20K15KSpike '24Black Friday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bulk-deodorant/trend)
## **Top bulk deodorant search terms**
- **deodorant bulk**133K/yr-5.9%4.4% conv. - **bulk deodorant**108K/yr+4.9%3.2% conv. - **mini deodorant bulk**49K/yr+24.7%3.5% conv. - **bulk deodorant for homeless**47K/yr-13.2%3.8% conv. - **travel size deodorant bulk**34K/yr-0.1%4.2% conv. - **travel deodorant bulk**32K/yr-4.6%5.1% conv. - **deodorant women bulk**22K/yr-2.5%4.1% conv. - **bulk deodorant for homeless 100 pack**17K/yr+14.5%3.1% conv. - **bulk mini deodorant**13K/yr+25.5%2.7% conv. - **bulk travel deodorant**13K/yr+29.5%3.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bulk-deodorant/search-terms)
## **Top bulk deodorant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$40K10%$80K15%$120K20%$160K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Secret Antiperspirant and Deodorant for Women 24hr Sweat & Odor Protection PH Balanced Protection Gentle on Skin Invisible Solid Travel Size Powder Fresh Scent 0.5 oz (Pack of 24)**Secret**$22.17**4.7★2,277 rev](https://www.amazon.com/dp/B07GCFRNKN) [2**Degree Travel Deodorant Variety 24-Pack (12 Cool Rush + 12 Shower Clean) 72H Body Heat Activated Mini Antiperspirant 0.5 Oz Ea**Degree**$28.77**4.8★1,348 rev](https://www.amazon.com/dp/B0CPN2VF33) [3**Degree Womens Travel Deodorant Shower Clean 18-Pack 72H Body Heat Activated Mini Antiperspirant 0.5 Oz Ea**Degree**$22.92**4.8★1,348 rev](https://www.amazon.com/dp/B00ONLRRJE) [4**Suave Fresh Vibes Berry Bliss Deodorant Stick Aluminum Free 48 Hour Protection Dermatologist Tested Body Deodorant for Women 1.2 oz (Pack of 12)**Suave**$17.29**4.4★226 rev](https://www.amazon.com/dp/B0DJG2RZT8) [5**Suave Antiperspirant Deodorant For Women Invisible Underarm Deodorant 48hr Odor & Wetness Protection Sweet Pea & Violet Fragrance Sensitive Skin Deodorant Solid Stick 1.2 oz (12 Bulk Pack)**Suave**$22.63**4.6★95 rev](https://www.amazon.com/dp/B0FH7JL3G1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Suave Men Ocean Charge Antiperspirant Deodorant Stick Aluminum Free for 48hr odor & wetness protection 2.7 oz 12 pack**Suave**$35.53**12 rev7mo ago](https://www.amazon.com/dp/B0G51HRKKF) [**Suave Antiperspirant Deodorant For Women Invisible Underarm Deodorant 48hr Odor & Wetness Protection Sweet Pea & Violet Fragrance Sensitive Skin Deodorant Solid Stick 1.2 oz (12 Bulk Pack)**Suave**$22.63**95 rev1y ago](https://www.amazon.com/dp/B0FH7JL3G1) [**Suave Antiperspirant Deodorant For Women Invisible Underarm Deodorant 48hr Odor & Wetness Protection Long Lasting Tropical Fragrance Sensitive Skin Deodorant Solid Stick 1.2 oz (12 Bulk Pack)**Suave**$16.62**33 rev1y ago](https://www.amazon.com/dp/B0FH7CKKPS) [**BUAEL Body Wipes 50 pieces of Antiperspirant deodorant Wipes And Travel Deodorant Individually Wrap Hypoallergenic Mini Deodorant Underarm Sweating And Travel To Clean Skin For Female Male Teenagers**BUAEL**$9.36**416 rev1y ago](https://www.amazon.com/dp/B0DRJF2VX3) [**Suave Antiperspirant Deodorant For Women Invisible Underarm Deodorant 48hr Odor & Wetness Protection Fresh Sensitive Skin Deodorant Solid Stick 2.6 oz (12 Bulk Pack)**Suave**$37.65**253 rev1y ago](https://www.amazon.com/dp/B0DQ6KQ121)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Suave Men Ocean Charge Antiperspirant Deodorant Stick Aluminum Free for 48hr odor & wetness protection 2.7 oz 12 pack**Suave**$35.53**4.6★**▲ 327%**](https://www.amazon.com/dp/B0G51HRKKF) [**Suave Antiperspirant Deodorant For Women Invisible Underarm Deodorant 48hr Odor & Wetness Protection Long Lasting Powder Sensitive Skin Deodorant Solid Stick 2.6 oz (12 Bulk Pack)**Suave**$40.23**4.7★**▲ 230%**](https://www.amazon.com/dp/B0DQ6H99KX) [**Suave Antiperspirant Deodorant For Women Invisible Underarm Deodorant 48hr Odor & Wetness Protection Fresh Sensitive Skin Deodorant Solid Stick 2.6 oz (12 Bulk Pack)**Suave**$37.65**4.7★**▲ 159%**](https://www.amazon.com/dp/B0DQ6KQ121) [**Right Guard Sport Fresh Scent Antiperspirant & Deodorant Invisible Solid - 4-in-1 Deodorant For Men Blocks Sweat 48-Hour Odor Protection Quick-Drying & Long-Lasting 2.6 oz (6 Pack)**Right Guard**$15.01**4.6★**▲ 72%**](https://www.amazon.com/dp/B0DC8BDQNF) [**Degree Travel Deodorant Variety 72-Pack (36 Cool Rush + 36 Shower Clean) 72H Body Heat Activated Mini Antiperspirant 0.5 Oz Ea**Degree**$78.84**4.8★**▲ 47%**](https://www.amazon.com/dp/B07D3BMCFP)
**~~View all trending →~~**
## **What buyers say about bulk deodorant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**27%
*“Great smell”*
**Value For Money**21%
*“Best value”*
**Quality-Overall**9%
*“Fair product does it's job”*
**Size-Overall**7%
*“they proved to be a convenient size at a reasonable price”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Durability**3%
*“Very good and lasts”*
**Ease Of Use**3%
*“Easy to use”*
**Efficiency**3%
*“Does well”*
**Moist/Dry**2%
*“It keeps me feeling dry”*
**Adhesion/Stickiness**1%
*“This stick right here has been consistent in its effectiveness”*
### **What buyers complain about **
**Smell**22%
*“Smells like melted plastic”*
**Size-Overall**7%
*“seems large”*
**Advertised Vs Actual Product**4%
*“This is not the advertised product”*
**Adhesion/Stickiness**4%
*“They did take stickiness”*
**Functionality-Overall**3%
*“Doesnt work”*
**Value For Money**3%
*“Almost double in price in a few months”*
**Ease Of Cleaning**2%
*“It was a little weird wiping my underarms with the wipes after showering”*
**Moist/Dry**2%
*“All of them were dried out”*
**Allergies**2%
*“eventually began to cause irritation”*
**Stain Resistance**2%
*“this one stained my uniform shirts”*
### **Top return reasons **
**Smell**25%
**Advertised Vs Actual Product**22%
**Size-Overall**12%
**Value For Money**8%
**Functionality-Overall**5%
**Defective Material/Parts**4%
**Color**3%
**Adhesion/Stickiness**3%
**Product Condition**2%
**Ingredients-Overall**2%
## **Common questions**
- **Is bulk deodorant profitable to sell on Amazon United States?**
- The niche generates $800K/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the bulk deodorant niche?**
- 15 brands and 126 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in bulk deodorant?**
- Top complaints mined from reviews: Smell, Size-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
- **When does demand for bulk deodorant peak?**
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the bulk deodorant niche?**
- Listings span $6.95–$90.91; the average listing price is $31.98 (sweet spot $15–$100). The average incumbent carries 3,465 reviews — the moat a new listing must climb.
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