---
title: "Trend — bulk chapstick 12 pack - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bulk-chapstick-12-pack/trend"
last_updated: "2026-08-10T23:11:52.718Z"
locale: en
meta:
  description: "Niche score 48/100 · $47K/yr market · 77K searches/yr · $10.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $47K/yr market · 77K searches/yr · $10.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — bulk chapstick 12 pack - Flapen"
---

# **bulk chapstick 12 pack**

**Skip it**

A small market ($47K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 21Conversion 65Competition 85Returns 98Price range 52Avg price 38Brand share 64Review moat 23Quality gap 24

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$3.89–$26.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.51**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,770.9**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-7.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$47K**

$47K/yr · 77K searches

## Trend