---
title: "Bulk Chapstick 12 Pack — $47K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bulk-chapstick-12-pack"
last_updated: "2026-08-10T13:19:06.452Z"
locale: en
meta:
description: "Niche score 48/100 · $47K/yr market · 77K searches/yr · $10.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $47K/yr market · 77K searches/yr · $10.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bulk Chapstick 12 Pack — $47K/yr Amazon US Niche (2026) - Flapen"
---
# **bulk chapstick 12 pack**
**Skip it**
A small market ($47K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 21Conversion 65Competition 85Returns 98Price range 52Avg price 38Brand share 64Review moat 23Quality gap 24
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$3.89–$26.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.51**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,770.9**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$47K**
$47K/yr · 77K searches
According to Flapen's Amazon United States niche tracking, bulk chapstick 12 pack is a $47K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bulk chapstick 12 pack market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$53K–$63K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#435**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**97**
**Top-5 brand share**
**67%**
Top 20: 98%
**Top-5 click share**
**30%**
Top 20: 72%
**Open market**
**29%**
- ChapStick24% - Vaseline19% - AZEN8% - EXPRESSIONS8% - Cliganic8% - Yopela5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 8.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bulk-chapstick-12-pack/trend)
## **Top bulk chapstick 12 pack search terms**
- **chapstick 12 pack**15K/yr-5.9%5.0% conv. - **chapstick 6 pack**11K/yr+42.6%5.3% conv. - **12 pack chapstick**10K/yr-6.8%4.7% conv. - **chapstick 10 pack**9K/yr+2.4%5.6% conv. - **6 pack chapstick**8K/yr+19.9%4.7% conv. - **bulk chapstick 12 pack**10K/yr-25.6%5.7% conv. - **10 pack chapstick**7K/yr-15.4%5.0% conv. - **chapstick pack of 12**8K/yr-61.1%6.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bulk-chapstick-12-pack/search-terms)
## **Top bulk chapstick 12 pack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AZEN 12 Pack Lip Balm Bulk Moisturizing Lip Balms for dry cracked lips Valentines Gifts Easter Basket Stuffers - 12 Flavors**AZEN**$5.95**4.6★1,274 rev](https://www.amazon.com/dp/B0BWRGQXNS) [2**10pc Lip Balm Collection with Essential Oils - Hydrating Lip-Great Gift**EXPRESSIONS**$9.51**4.6★376 rev](https://www.amazon.com/dp/B0CN3MHB91) [3**ChapStick Moisturizer Original Lip Balm Tubes SPF 15 and Skin Protectant - 0.15 Oz (Pack of 12)**ChapStick**$14.75**4.8★3,427 rev](https://www.amazon.com/dp/B07TB4XSPZ) [4**ChapStick Icecream Social Cookies & Cream Party Pack 12CT .15OZ**ChapStick**$12.08**4.7★174 rev](https://www.amazon.com/dp/B0D1XL1Q6M) [5**Vaseline Lip w/o Backer Card Cocoa - 12 Pack Box**Vaseline**$14.40**4.7★889 rev](https://www.amazon.com/dp/B09RXRNZX6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ChapStick Lip Moisturizer Passionfruit 12-Pack Limited Edition Bulk Lip Balm Sweet & Aromatic 0.15 Oz Ea**ChapStick**$13.56**35 rev6mo ago](https://www.amazon.com/dp/B0GFBWGBW2) [**Boobeen 6PCS Lip Balm Set Travel Size Daily Moisturizing Lip Care All-Day Hydrating for Dry Cracked Lips Peppermint & Strawberry for Men & Women**Boobeen**$6.49**2 rev10mo ago](https://www.amazon.com/dp/B0FPF98JKX) [**ChapStick Moisture + SPF 15 Bulk Lip Balm Sunscreen 12-Pack 0.15 Oz Ea**ChapStick**$21.02**157 rev1y ago](https://www.amazon.com/dp/B0DTL9TZRW) [**Lip Balm And Hand Cream Gift Set For Women 6 Lip Balm Bulk + 6 Organza Bags + 6 Hand Lotion Bridal Wedding Favor for Guests Christmas Gifts Stocking Stuffers Teacher Appreciation Thank You Gifts**SUPERSUN**$13.08**254 rev2y ago](https://www.amazon.com/dp/B0DB1CRGN9) [**Natural Lip Balm - Organic & Natural Ingredients - Beeswax Based Moisturizing Lip Care Chapstick for Chapped Lips - Great Gift Idea - Farm & Bee - 0.15oz (Pack of 4 - Vanilla Bean)**Farm & Bee**$12.58**336 rev2y ago](https://www.amazon.com/dp/B0D9ZDTYQP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Boobeen 6PCS Lip Balm Set Travel Size Daily Moisturizing Lip Care All-Day Hydrating for Dry Cracked Lips Peppermint & Strawberry for Men & Women**Boobeen**$6.49**4.0★**▲ 470%**](https://www.amazon.com/dp/B0FPF98JKX) [**Natural Lip Balm - Organic & Natural Ingredients - Beeswax Based Moisturizing Lip Care Chapstick for Chapped Lips - Great Gift Idea - Farm & Bee - 0.15oz (Pack of 4 - Vanilla Bean)**Farm & Bee**$12.58**4.6★**▲ 139%**](https://www.amazon.com/dp/B0D9ZDTYQP) [**ChapStick Lip Moisturizer Passionfruit 12-Pack Limited Edition Bulk Lip Balm Sweet & Aromatic 0.15 Oz Ea**ChapStick**$13.56**4.5★**▲ 116%**](https://www.amazon.com/dp/B0GFBWGBW2) [**Cliganic Organic Lip Balm Set - 6 Tropical Flavors - 100% Natural Moisturizer for Cracked & Dry Lips**Cliganic**$9.49**4.6★**▲ 106%**](https://www.amazon.com/dp/B08PDPJ1L2) [**Vaseline Lip Therapy Care Original Fast-Acting Nourishment Ideal for Chapped Dry Cracked or Damaged Lips Lip Balm 3-Pack of 2 0.16 Oz Each 6 Lip Balms**Vaseline**$7.59**4.7★**▲ 78%**](https://www.amazon.com/dp/B0CL7K8R4N)
**~~View all trending →~~**
## **What buyers say about bulk chapstick 12 pack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**15%
*“Great moisturizer”*
**Value For Money**14%
*“Great value”*
**Quality-Overall**13%
*“Excellent product”*
**Smell**13%
*“Love the smell”*
**Soft Feel**11%
*“Goes on smooth”*
**Gifting Purpose**6%
*“Nice for gifting”*
**Advertised Vs Actual Product**5%
*“Exactly what was advertised”*
**Efficiency**2%
*“effective product”*
**Color**2%
*“Cute colors”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Moist/Dry**17%
*“NOT MOISTURIZING”*
**Smell**16%
*“Weird smell”*
**Quality-Overall**5%
*“Low Quality”*
**Value For Money**4%
*“Not worth the cost”*
**Durability**4%
*“Lip balm broke after 2 weeks”*
**Allergies**4%
*“a rash broke out”*
**Ingredients-Overall**3%
*“but its not the main ingredient”*
**Advertised Vs Actual Product**3%
*“the description does not match what it says”*
**Color**3%
*“the color doesn't show up”*
**Functionality-Overall**2%
*“NOT EFFECTIVE”*
### **Top return reasons **
**Advertised Vs Actual Product**19%
**Smell**14%
**Size-Overall**11%
**Value For Money**11%
**Moist/Dry**8%
**Functionality-Overall**5%
**Quality-Overall**5%
**Ingredients-Overall**3%
**Defective Material/Parts**3%
**Color**3%
## **Common questions**
- **Is bulk chapstick 12 pack profitable to sell on Amazon United States?**
- The niche generates $47K/yr across 52 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the bulk chapstick 12 pack niche?**
- 25 brands and 97 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in bulk chapstick 12 pack?**
- Top complaints mined from reviews: Moist/Dry, Smell, Quality-Overall. The return rate is 0.5%.
- **When does demand for bulk chapstick 12 pack peak?**
- Demand peaks in Nov–Dec; the busiest month runs 8.9× the quietest.
- **What does it cost to enter the bulk chapstick 12 pack niche?**
- Listings span $3.89–$26.95; the average listing price is $10.51 (sweet spot $15–$100). The average incumbent carries 6,771 reviews — the moat a new listing must climb.
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