---
title: "Search terms — buddy tape for broken toe - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/buddy-tape-for-broken-toe/search-terms"
last_updated: "2026-08-06T15:22:46.161Z"
locale: en
meta:
  description: "Niche score 54/100 · $189K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $189K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — buddy tape for broken toe - Flapen"
---

# **buddy tape for broken toe**

**Worth a look**

Shows beatable incumbent ratings (4.2★), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 38Growth 79Conversion 76Competition 46Returns 82Price range 18Avg price 55Brand share 3Review moat 19Quality gap 85

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+69.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Great****7.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$12.63**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$189K**

$189K/yr · 208K searches

**Review moat**

**Bad****14,341.2**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$5.48–$17.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## Search terms