---
title: "Bubble Mask — $260K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bubble-mask"
last_updated: "2026-08-10T11:24:39.231Z"
locale: en
meta:
description: "Niche score 50/100 · $260K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $260K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bubble Mask — $260K/yr Amazon US Niche (2026) - Flapen"
---
# **bubble mask**
**Worth a look**
Shows a sweet-spot price point ($23.05 avg), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 48Growth 34Conversion 40Competition 29Returns 92Price range 87Avg price 95Brand share 4Review moat 84Quality gap 62
**Avg price**
**Incredible****$23.05**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$10.00–$61.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****315.74**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$260K**
$260K/yr · 355K searches
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+6.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bubble mask is a $260K/yr Amazon United States market (355K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bubble mask market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$346K–$461K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#684**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- MENOKIN51% - P.CALM39% - Generic4% - Beejong3% - Bubble Skincare2% - ESSENHERB2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.9% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bubble-mask/trend)
## **Top bubble mask search terms**
- **bubble mask**51K/yr+16.2%1.4% conv. - **menokin bubble mask**45K/yr+18.9%3.7% conv. - **holy basil bubble deep mask**72K/yr+17.9%5.7% conv. - **menokin**29K/yr+31.6%2.8% conv. - **bubble face mask**27K/yr-4.5%0.8% conv. - **menokin 30 seconds bubble mask**13K/yr+70.1%5.1% conv. - **p calm**15K/yr-27.1%2.0% conv. - **p.calm**12K/yr-12.2%1.6% conv. - **bubble mask korean**6K/yr+41.9%2.4% conv. - **pcalm**11K/yr-30.3%1.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bubble-mask/search-terms)
## **Top bubble mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$26K20%$52K30%$78K40%$104K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![MENOKIN 30 Seconds Quick Bubble Mask [LIFT] - [Collagen] & Niacinamide in Micro-bubbles for Anti Aging Boost Elasticity Fine Lines Korean Glass Skin Care Essential 50 Uses 2.36 fl.oz](https://m.media-amazon.com/images/I/4122N9LRqnL.jpg)**MENOKIN 30 Seconds Quick Bubble Mask \[LIFT\] - \[Collagen\] & Niacinamide in Micro-bubbles for Anti Aging Boost Elasticity Fine Lines Korean Glass Skin Care Essential 50 Uses 2.36 fl.oz**MENOKIN**$18.77**4.2★460 rev](https://www.amazon.com/dp/B0FJLDGK4B) [2**P.CALM Holy Basil Bubble Deep Mask | Blackhead Removal & Pore Cleansing Purifying Clay Wash-Off Pack Carbonated Water for Sensitive Skin | Korean Skincare 90g / 3.17 oz**P.CALM**$18.92**4.2★1,177 rev](https://www.amazon.com/dp/B0DSZJNTWV) [3**P.CALM Holy Basil Bubble Deep Mask + Brush | Pore Reset with Holy Basil Blackhead Care & Excess Oil Control Bubbling Clay Wash-Off Mask | Korean Skincare 90g / 3.17 oz**P.CALM**$23.63**4.2★1,177 rev](https://www.amazon.com/dp/B0GN1XBKMG) [4![MENOKIN 30 Seconds Quick Bubble Mask [MOIST] - [Hyaluronic Acid] in Micro-bubbles 8 Types for 96% Moisture Improvement Deep Hydration Niacinamide Korean Skin Care Essential 50 Uses 2.36 fl.oz](https://m.media-amazon.com/images/I/41vC-h5hFIL.jpg)**MENOKIN 30 Seconds Quick Bubble Mask \[MOIST\] - \[Hyaluronic Acid\] in Micro-bubbles 8 Types for 96% Moisture Improvement Deep Hydration Niacinamide Korean Skin Care Essential 50 Uses 2.36 fl.oz**MENOKIN**$18.76**4.3★97 rev](https://www.amazon.com/dp/B0FJL3VWMZ) [5![MENOKIN Korean Face Mask 3sets [30 seconds Quick Bubble Mask] (Collagen Brightening Moisturizing) Hydration improvement Radiance-boosting Easy-to Use Glass Skin 3.21 fl.oz](https://m.media-amazon.com/images/I/411Ahr62mFL.jpg)**MENOKIN Korean Face Mask 3sets \[30 seconds Quick Bubble Mask\] (Collagen Brightening Moisturizing) Hydration improvement Radiance-boosting Easy-to Use Glass Skin 3.21 fl.oz**MENOKIN**$61.16**4.5★132 rev](https://www.amazon.com/dp/B0D1KBYQ85)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**P.CALM Active PDRN 50000 Rejuvenating Cream | Hydrating Moisturizer with Niacinamide & Panthenol for Skin Renewal Reduced Downtime Look & Plump Glow | Korean Skincare 20g / 0.7 oz**P.CALM**$25.98**33 rev3mo ago](https://www.amazon.com/dp/B0GWLR9LNQ) [**Beejong Curest Micro Bubble Mask - K-Beauty No-Wash Sheet-Free Luminous Glow - Hydrating Skincare Gift Set for Makeup Prep & Refreshing - 100 Uses 3.21oz/95ml (Voluming)**Beejong**$10.00**61 rev3mo ago](https://www.amazon.com/dp/B0GV9KS3NT) [**Beejong Curest Micro Bubble Mask - K-Beauty No-Wash Sheet-Free Luminous Glow - Hydrating Skincare Gift Set for Makeup Prep & Refreshing - 100 Uses 3.21oz/95ml (Ultimate Glow Trio Set + Brush)**Beejong**$22.15**61 rev3mo ago](https://www.amazon.com/dp/B0GV9CYK2S) [**P.CALM CicaLacto Exosome 45 Sleeping Mask | Clinic-Inspired Glow Sleeping Pack for Uneven Tone Smooth-Looking Skin & Glass Skin Radiance Deep Hydration Care | 50ml / 1.69 oz**P.CALM**$44.58**32 rev4mo ago](https://www.amazon.com/dp/B0DW8MVY6N) [**P.CALM Holy Basil Bubble Deep Mask + Brush | Pore Reset with Holy Basil Blackhead Care & Excess Oil Control Bubbling Clay Wash-Off Mask | Korean Skincare 90g / 3.17 oz**P.CALM**$23.63**1,177 rev5mo ago](https://www.amazon.com/dp/B0GN1XBKMG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**P.CALM Active PDRN 50000 Rejuvenating Cream | Hydrating Moisturizer with Niacinamide & Panthenol for Skin Renewal Reduced Downtime Look & Plump Glow | Korean Skincare 20g / 0.7 oz**P.CALM**$25.98**4.9★**▲ 264%**](https://www.amazon.com/dp/B0GWLR9LNQ) [**Beejong Curest Micro Bubble Mask - K-Beauty No-Wash Sheet-Free Luminous Glow - Hydrating Skincare Gift Set for Makeup Prep & Refreshing - 100 Uses 3.21oz/95ml (Voluming)**Beejong**$10.00**4.3★**▲ 262%**](https://www.amazon.com/dp/B0GV9KS3NT) [**Beejong Curest Micro Bubble Mask - K-Beauty No-Wash Sheet-Free Luminous Glow - Hydrating Skincare Gift Set for Makeup Prep & Refreshing - 100 Uses 3.21oz/95ml (Ultimate Glow Trio Set + Brush)**Beejong**$22.15**4.3★**▲ 260%**](https://www.amazon.com/dp/B0GV9CYK2S) [**Essenherb Quick & Deep Oxy-Bubble Essence | Firming & Glow Serum with Collagen Peptide & Niacinamide | Fast Absorption & Makeup-Ready | Korean Skincare 3.28 fl oz**ESSENHERB**$20.18**4.7★**▲ 249%**](https://www.amazon.com/dp/B0GDQDG9VV) [![MENOKIN Cotton Cloud Bubble Cleanser [Daily Comfort] Betaine for Lasting Hydration Low pH for Sensitive skin Non-Stripping Daily Gentle Face Wash Foaming bubbles Korean Skincare 5.07 fl. oz](https://m.media-amazon.com/images/I/31eaI0gwkML.jpg)**MENOKIN Cotton Cloud Bubble Cleanser \[Daily Comfort\] Betaine for Lasting Hydration Low pH for Sensitive skin Non-Stripping Daily Gentle Face Wash Foaming bubbles Korean Skincare 5.07 fl. oz**MENOKIN**$21.31**4.5★**▲ 174%**](https://www.amazon.com/dp/B0F655N9YJ)
**~~View all trending →~~**
## **What buyers say about bubble mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**12%
*“Works well for my sensitive skin”*
**Soft Feel**12%
*“My skin feels so soft”*
**Moist/Dry**9%
*“Great Moisturizer”*
**Suitability Dry Skin**6%
*“It helped reduce dryness”*
**Quality-Overall**6%
*“the quality is super”*
**Cleansing**5%
*“Cleansed my face so well”*
**Absorbency**5%
*“absorbs well”*
**Ease Of Use**4%
*“easy to rinse off”*
**Brightness/Shine/Glow**3%
*“My skin is glowing”*
**Allergies**3%
*“no irritation”*
### **What buyers complain about **
**Advertised Vs Actual Product**7%
*“False advertisement”*
**Allergies**7%
*“Irritated my skin”*
**Value For Money**7%
*“Too pricey I guess”*
**Adhesion/Stickiness**4%
*“seems a bit sticky”*
**Smell**3%
*“it has a weird smell to it”*
**Skin Health**3%
*“Not good for my skin”*
**Moist/Dry**3%
*“Second, it does not seem to do anything... my skin does not feel any more hydrated than it would with just my regular moisturizer”*
**Functionality-Overall**3%
*“Didnt work”*
**Size-Overall**3%
*“Its tiny”*
**Ease Of Cleaning**2%
*“Plus it's kind of a pain to clean it”*
### **Top return reasons **
**Advertised Vs Actual Product**14%
**Adhesion/Stickiness**12%
**Functionality-Overall**12%
**Leak-Proof**9%
**Value For Money**6%
**Moist/Dry**5%
**Skin Health**5%
**Product Condition**5%
**Smell**4%
**Suitability Combination Skin**3%
## **Common questions**
- **Is bubble mask profitable to sell on Amazon United States?**
- The niche generates $260K/yr across 19 tracked products. 8 of 12 products launched in the last 360 days are still selling. 90-day search growth is +6.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the bubble mask niche?**
- 6 brands and 16 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in bubble mask?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Allergies, Value For Money. The return rate is 1.1%.
- **When does demand for bubble mask peak?**
- Demand peaks in Jul; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the bubble mask niche?**
- Listings span $10.00–$61.16; the average listing price is $23.05 (sweet spot $15–$100). The average incumbent carries 316 reviews — the moat a new listing must climb.
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