---
title: "Bubble Hair Dye — $75K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bubble-hair-dye"
last_updated: "2026-08-10T04:07:32.123Z"
locale: en
meta:
description: "Niche score 55/100 · $75K/yr market · 234K searches/yr · $21.89 avg price. Weak search conversion (1.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $75K/yr market · 234K searches/yr · $21.89 avg price. Weak search conversion (1.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bubble Hair Dye — $75K/yr Amazon US Niche (2026) - Flapen"
---
# **bubble hair dye**
**Worth a look**
Shows low returns (0.9%), but weak search conversion (1.5%) keeps it on the watch list.
Market size 19Growth 24Conversion 18Competition 87Returns 96Price range 83Avg price 92Brand share 44Review moat 49Quality gap 82
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.89**
avg listing price — sweet spot $15–$100
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Great****$7.89–$55.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,605.13**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-2.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$75K**
$75K/yr · 234K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bubble hair dye is a $75K/yr Amazon United States market (234K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 55/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bubble hair dye market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$88K–$109K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#685**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **73%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**108**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**28%**
Top 20: 67%
**Open market**
**17%**
- Daeng Gi Meo Ri25% - Bigen22% - eZn18% - HAARAZ7% - SEEDBEE6% - Hoyu5% - Open — no brand owns it (12 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.
20K15KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bubble-hair-dye/trend)
## **Top bubble hair dye search terms**
- **korean hair dye**91K/yr-8.6%1.2% conv. - **japanese hair dye**47K/yr-2.3%0.5% conv. - **korean hair color**16K/yr-1.5%1.0% conv. - **bigen speedy hair color**13K/yr+11.6%3.5% conv. - **asian hair dye**15K/yr+4.3%0.4% conv. - **hair dye korean**10K/yr-4.3%1.5% conv. - **japanese hair color**7K/yr+13.3%0.3% conv. - **korean hair color for women**7K/yr-6.4%1.4% conv. - **speedy hair dye**4K/yr+75.6%3.8% conv. - **ryo hair dye**4K/yr-2.9%0.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bubble-hair-dye/search-terms)
## **Top bubble hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$6K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Daeng Gi Meo Ri Korean Herbal Hair Dye Color Cream [Dark Brown] - PPD-Free Gray Coverage Hair Protection High-Keratin Formula 5 Oz](https://m.media-amazon.com/images/I/41Ew+2vP4mL.jpg)**Daeng Gi Meo Ri Korean Herbal Hair Dye Color Cream \[Dark Brown\] - PPD-Free Gray Coverage Hair Protection High-Keratin Formula 5 Oz**Daeng Gi Meo Ri**$16.43**4.4★112 rev](https://www.amazon.com/dp/B015QHH4SC) [2**eZn Pudding Hair Dye for Sensitive Scalps (Ash Beige) | No-Drip Ammonia-Free Long-Lasting Permanent Hair Color with 7 Fruit Extracts & Seed Oil Gentle Gray Coverage at Home Korean Hair Dye**eZn**$16.78**3.8★684 rev](https://www.amazon.com/dp/B08685Q7BH) [3![Daeng Gi Meo Ri Korean Herbal Hair Dye Color Cream [Natural Brown] - PPD-Free Gray Coverage Hair Protection High-Keratin Formula 5 Oz](https://m.media-amazon.com/images/I/41iqadczIuL.jpg)**Daeng Gi Meo Ri Korean Herbal Hair Dye Color Cream \[Natural Brown\] - PPD-Free Gray Coverage Hair Protection High-Keratin Formula 5 Oz**Daeng Gi Meo Ri**$16.42**4.3★718 rev](https://www.amazon.com/dp/B00AB0R138) [4**eZn Pudding Hair Dye for Sensitive Scalps (Mushroom Blond) | No-Drip Ammonia-Free Long-Lasting Permanent Hair Color with 7 Fruit Extracts & Seed Oil Gentle Gray Coverage at Home Korean Hair Dye**eZn**$16.42**3.8★684 rev](https://www.amazon.com/dp/B08685NRDR) [5**Bigen Speedy Conditioning Color Refill: 6 Medium Brown - 3 Pack**Bigen**$22.79**4.6★626 rev](https://www.amazon.com/dp/B008PLV1PE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hello Bubble Hair Color Dye Set Product of Korea - Pack of 1 (Ash Taupe Gray (7A))**Generic**$39.64**3 rev4mo ago](https://www.amazon.com/dp/B0GXLR91JN) [![Seven Eight Color Cream [No. 6 Natural Brown] Permanent Hair Color Kit with Brush & Tools Gray Hair Coverage Dye | Ammonia-Free & Fragrance-Free UV Protection (4.23 Fl Oz)](https://m.media-amazon.com/images/I/51puKI0UmaL.jpg)**Seven Eight Color Cream \[No. 6 Natural Brown\] Permanent Hair Color Kit with Brush & Tools Gray Hair Coverage Dye | Ammonia-Free & Fragrance-Free UV Protection (4.23 Fl Oz)**Herb Speedy**$13.57**37 rev6mo ago](https://www.amazon.com/dp/B0GCCHQQ7Q) [**HAARAZ Instant Hair Dye Shampoo Ampoule Permanent Hair Color Dye - Paraben-Free 5-Minute Easy and Fast Coloring Keratin & Collagen Made in Korea (Dark Brown)**HAARAZ**$19.04**170 rev1y ago](https://www.amazon.com/dp/B0FF85KY8N) [**HAARAZ Instant Hair Dye Shampoo Ampoule Permanent Hair Color Dye - Paraben-Free 5-Minute Easy and Fast Coloring for Gray Hair Coverage with Keratin & Collagen Made in Korea (Natural Brown)**HAARAZ**$19.09**170 rev1y ago](https://www.amazon.com/dp/B0FF7X1J2R) [**Korean Permanent Hair Dye Powder Hair Color Kit Medium Brown Gray Hair Coverage Plant-Based Formula Easy Application for Roots Short & Long Hair Vegan Just Mix with Water (3 Powder Packets)**SEEDBEE**$11.84**231 rev1y ago](https://www.amazon.com/dp/B0DFN2MT6M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hello Bubble Hair Color Dye Set Product of Korea - Pack of 1 (Ash Taupe Gray (7A))**Generic**$39.64**2.5★**▲ 320%**](https://www.amazon.com/dp/B0GXLR91JN) [![Seven Eight Color Cream [No. 6 Natural Brown] Permanent Hair Color Kit with Brush & Tools Gray Hair Coverage Dye | Ammonia-Free & Fragrance-Free UV Protection (4.23 Fl Oz)](https://m.media-amazon.com/images/I/51puKI0UmaL.jpg)**Seven Eight Color Cream \[No. 6 Natural Brown\] Permanent Hair Color Kit with Brush & Tools Gray Hair Coverage Dye | Ammonia-Free & Fragrance-Free UV Protection (4.23 Fl Oz)**Herb Speedy**$13.57**4.4★**▲ 162%**](https://www.amazon.com/dp/B0GCCHQQ7Q) [**eZn Pudding Hair Dye Ammonia Free Semi-Permanent Self Hair Dye DIY Kit included Gifts for Women Teen Gifts Keratin Made in Korea Beauty (Mushroom Blond 2 Pack)**eZn**$29.40**3.7★**▲ 154%**](https://www.amazon.com/dp/B0FM2MZ9DW) [![Daeng Gi Meo Ri Korean Herbal Hair Dye Color Cream [Dark Brown] - PPD-Free Gray Coverage Hair Protection High-Keratin Formula 5 Oz](https://m.media-amazon.com/images/I/41Ew+2vP4mL.jpg)**Daeng Gi Meo Ri Korean Herbal Hair Dye Color Cream \[Dark Brown\] - PPD-Free Gray Coverage Hair Protection High-Keratin Formula 5 Oz**Daeng Gi Meo Ri**$16.43**4.4★**▲ 74%**](https://www.amazon.com/dp/B015QHH4SC) [**HAARAZ Instant Hair Dye Shampoo Ampoule Permanent Hair Color Dye - Paraben-Free 5-Minute Easy and Fast Coloring Keratin & Collagen Made in Korea (Dark Brown)**HAARAZ**$19.04**4.2★**▲ 69%**](https://www.amazon.com/dp/B0FF85KY8N)
**~~View all trending →~~**
## **What buyers say about bubble hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**19%
*“Lovely shade”*
**Ease Of Use**13%
*“Easy to use; no irritation”*
**Quality-Overall**10%
*“Good product and color came out beautifully”*
**Suitability Colored Hair**7%
*“Natural hair color”*
**Smell**6%
*“No nasty smells”*
**Coverage**4%
*“It does a fantastic job of providing thorough coverage”*
**Ease Of Application**4%
*“Applying is easy”*
**Soft Feel**4%
*“my hair is soft”*
**Value For Money**4%
*“Worth the money”*
**Advertised Vs Actual Product**3%
*“Does exactly what it says”*
### **What buyers complain about **
**Color**26%
*“Too dark”*
**Suitability Colored Hair**11%
*“The worst dye hair”*
**Functionality-Overall**7%
*“Not workable at all”*
**Allergies**5%
*“Itching”*
**Hair Related**5%
*“It also makes ur hair super hard”*
**Smell**4%
*“It smells weird”*
**Damage/Burn Hair**2%
*“It also fried my hair after only 10 minutes on my hair”*
**Stain Resistance**1%
*“now they look stained black”*
**Value For Money**1%
*“Waste of money”*
**Quality-Overall**1%
*“Complete trash”*
### **Top return reasons **
**Color**36%
**Suitability Colored Hair**22%
**Advertised Vs Actual Product**8%
**Functionality-Overall**6%
**Value For Money**3%
**Leak-Proof**3%
**Damage/Burn Hair**2%
**Ingredients-Overall**2%
**Hair Related**1%
**Smell**1%
## **Common questions**
- **Is bubble hair dye profitable to sell on Amazon United States?**
- The niche generates $75K/yr across 64 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the bubble hair dye niche?**
- 18 brands and 108 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in bubble hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.9%.
- **When does demand for bubble hair dye peak?**
- Demand peaks in Mar–Apr; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the bubble hair dye niche?**
- Listings span $7.89–$55.20; the average listing price is $21.89 (sweet spot $15–$100). The average incumbent carries 1,605 reviews — the moat a new listing must climb.
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