---
title: "Btllssh Lashes — $16K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/btllssh-lashes"
last_updated: "2026-08-10T04:37:32.638Z"
locale: en
meta:
description: "Niche score 38/100 · $16K/yr market · 63K searches/yr · $10.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $16K/yr market · 63K searches/yr · $10.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Btllssh Lashes — $16K/yr Amazon US Niche (2026) - Flapen"
---
# **btllssh lashes**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 4Growth 20Conversion 30Competition 66Returns 95Price range 46Avg price 37Brand share 0Review moat 34Quality gap 57
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$6.85–$21.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.49**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,080.86**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-9.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$16K**
$16K/yr · 63K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, btllssh lashes is a $16K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 38/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **btllssh lashes market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$26K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#484**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 90%
**Open market**
**0%**
- JIMIRE66% - BTLLSSH31% - EYDEVRO1% - Focipeysa1% - Kiromiro1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/btllssh-lashes/trend)
## **Top btllssh lashes search terms**
- **jimire lashes**20K/yr+2.5%3.6% conv. - **btllssh lashes**33K/yr-24.2%1.5% conv. - **jimire**5K/yr-4.4%4.2% conv. - **jimire eyelashes**2K/yr+25.6%3.2% conv. - **jimire mink lashes**2K/yr-17.4%7.1% conv. - **classic cat eye 16mm**250/yr-34.0%6.5% conv. - **jimire mink lashes fluffy cat eye lashes wispy 6d volume false eyelashes that look like extensions thick soft curly fake lashes 7 pairs pack**231/yr-73.2%20.0% conv. - **jimire mink lashes fluffy cat eye lashes wispy 6d**238/yr-94.9%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/btllssh-lashes/search-terms)
## **Top btllssh lashes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$78710%$2K15%$2K20%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JIMIRE Natural Self Adhesive Eyelashes Wispy Pre Glued Lash Clusters No Glue Needed Lashes Reusable Self Adhesive Lash Clusters Easy to Apply 9-12MM Eyelash Clusters for Clean Makeup Look**JIMIRE**$9.30**4.2★14,621 rev](https://www.amazon.com/dp/B0CZNM1CHJ) [2**JIMIRE Mink Lashes Wispy Cat Eye Lashes Full 6D Volume False Eyelashes that Look Like Extensions 16MM Thick Soft D-Curly Fake Lashes 7 Pairs Pack**JIMIRE**$8.38**4.4★5,425 rev](https://www.amazon.com/dp/B0B3LTCX6J) [3**JIMIRE Demi-wispies Faux Mink Eyelashes with Clear Band Russian Strip Lashes Fluffy Natural Look Wispy Light 13MM Short False Eyelashes Invisible Small 3D Fake Lashs Pack 7 Pairs**JIMIRE**$8.42**4.2★1,413 rev](https://www.amazon.com/dp/B09R41FHZ2) [4**BTLLSSH False Eyelashes 15-18mm 3 Styles 27 Pair PACK Mix Cross Fluffy Natural Look Luxury Volume Faux Mink Lashes Reusable Strip Lashes Mulitpack**BTLLSSH**$19.49**4.6★38 rev](https://www.amazon.com/dp/B0DZHHNL2L) [5**8Pairs Wispy Mink Lashes Fluffy Eye Lashes Natural Look 5D Volume Fake Eyelashes Pack 3D622 by BTLLSSH**BTLLSSH**$8.97**4.5★257 rev](https://www.amazon.com/dp/B0CPLVY9B8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JIMIRE Fox Eye Lashes Faux Mink Lashes Fluffy Cat Eye Lashes Natural Look 15MM Wispy False Eyelashes Look Like Extensions Pestaas Postizas Naturales 7 Pairs Pack**JIMIRE**$8.51**5,425 rev3mo ago](https://www.amazon.com/dp/B0GSFMH7NP) [**Anime Lash Clusters Natural Eyelash Clusters Manga Cluster Eyelash Extensions 8-16MM Individual Cluster Lashes 132Pcs Lashes Clusters Pestaas Postizas Naturales by JIMIRE**JIMIRE**$9.57**1,293 rev5mo ago](https://www.amazon.com/dp/B0GJZ38V2F) [**JIMIRE Manga Lash Clusters Wispy Fluffy Cluster Eyelash Extensions CC Curly 14-18MM Fluffy Eyelash Clusters Easy to Apply DIY Thick Volume Individual Lashes Extensions at Home 162Pcs Pack**JIMIRE**$10.04**503 rev7mo ago](https://www.amazon.com/dp/B0FLDND2T1) [**BTLLSSH Natural Lashes Vivid Effect Short Eyelashes Mix Long Wispy False Mink Lash Pack 16 Pair Fluffy Cat Eye Strip Eyelash Weightless & Reusable Easy to Apply Fake Lashes for Beginners Daily Makeup**BTLLSSH**$10.06**14 rev12mo ago](https://www.amazon.com/dp/B0FD35QSM5) [**BTLLSSH False Eyelashes 15-18mm 3 Styles 27 Pair PACK Mix Cross Fluffy Natural Look Luxury Volume Faux Mink Lashes Reusable Strip Lashes Mulitpack**BTLLSSH**$19.49**38 rev1y ago](https://www.amazon.com/dp/B0DZHHNL2L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JIMIRE Fox Eye Lashes Faux Mink Lashes Fluffy Cat Eye Lashes Natural Look 15MM Wispy False Eyelashes Look Like Extensions Pestaas Postizas Naturales 7 Pairs Pack**JIMIRE**$8.51**4.4★**▲ 538%**](https://www.amazon.com/dp/B0GSFMH7NP) [**JIMIRE 8-12MM Lash Clusters Natural Look Wispy Cluster Eyelash Extensions C Curly Short Eyelash Clusters 120Pcs Soft DIY Individual Cluster Lashes Natural Lash Extensions at Home**JIMIRE**$8.35**4.5★**▲ 418%**](https://www.amazon.com/dp/B0G4ZVPNPQ) [**JIMIRE Natural Self Adhesive Eyelashes Wispy Pre Glued Lash Clusters No Glue Needed Lashes Reusable Self Adhesive Lash Clusters Easy to Apply 9-12MM Eyelash Clusters for Clean Makeup Look**JIMIRE**$9.30**4.2★**▲ 325%**](https://www.amazon.com/dp/B0CZNM1CHJ) [**BTLLSSH False Eyelashes Russian Strip Lashes Fluffy Fake Eyelashes Extension D Curl Wispy Handmade Soft Reusable 14 Pairs Lashes Pack Faux Mink**BTLLSSH**$12.73**4.5★**▲ 322%**](https://www.amazon.com/dp/B0CPLWZZ9G) [**Anime Lash Clusters Natural Eyelash Clusters Manga Cluster Eyelash Extensions 8-16MM Individual Cluster Lashes 132Pcs Lashes Clusters Pestaas Postizas Naturales by JIMIRE**JIMIRE**$9.57**4.5★**▲ 295%**](https://www.amazon.com/dp/B0GJZ38V2F)
**~~View all trending →~~**
## **What buyers say about btllssh lashes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**39%
*“easy to add to your lash line”*
**Quality-Overall**9%
*“Good quality and easy to put”*
**Ease Of Application**6%
*“Application wasnt hard, and once on, they stayed in place pretty well”*
**Value For Money**6%
*“Worth the money”*
**Soft Feel**5%
*“They are super soft”*
**Weight Light**5%
*“The band is lightweight”*
**Ease Of Use**4%
*“Easy to use”*
**Comfort-Overall**4%
*“are very comfortable”*
**Color**3%
*“Bold and beautiful”*
**Size-Overall**2%
*“Perfect fit”*
### **What buyers complain about **
**Size-Overall**14%
*“Huge”*
**Eyelash Quality**12%
*“Lashes”*
**Thickness**11%
*“Band not super thick”*
**Adhesion/Stickiness**8%
*“less glue on them”*
**Quality-Overall**7%
*“Poor quality”*
**Durability**4%
*“they break easy”*
**Comfort-Overall**3%
*“Not the most comfortable”*
**Shape/Style**3%
*“Not my style”*
**Stiffness**3%
*“Very stiff”*
**Hard Feel**2%
*“They aren't the softest band I've had”*
### **Top return reasons **
**Advertised Vs Actual Product**26%
**Size-Overall**19%
**Eyelash Quality**13%
**Adhesion/Stickiness**10%
**Shape/Style**7%
**Quality-Overall**5%
**Material Quality**3%
**Defective Material/Parts**2%
**Thickness**2%
**Functionality-Overall**2%
## **Common questions**
- **Is btllssh lashes profitable to sell on Amazon United States?**
- The niche generates $16K/yr across 29 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (38/100).
- **How competitive is the btllssh lashes niche?**
- 5 brands and 6 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in btllssh lashes?**
- Top complaints mined from reviews: Size-Overall, Eyelash Quality, Thickness. The return rate is 0.9%.
- **When does demand for btllssh lashes peak?**
- Demand peaks in Aug; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the btllssh lashes niche?**
- Listings span $6.85–$21.95; the average listing price is $10.49 (sweet spot $15–$100). The average incumbent carries 3,081 reviews — the moat a new listing must climb.
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