---
title: "Brush for Short Hair — $125K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/brush-for-short-hair"
last_updated: "2026-08-10T14:35:25.820Z"
locale: en
meta:
description: "Niche score 45/100 · $125K/yr market · 130K searches/yr · $13.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $125K/yr market · 130K searches/yr · $13.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brush for Short Hair — $125K/yr Amazon US Niche (2026) - Flapen"
---
# **brush for short hair**
**Skip it**
Soft demand (-16.6% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 17Conversion 74Competition 56Returns 64Price range 77Avg price 67Brand share 32Review moat 34Quality gap 43
**Price range**
**Great****$5.62–$47.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.99**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,078.82**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$125K**
$125K/yr · 130K searches
**Growth**
**Bad****-16.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, brush for short hair is a $125K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brush for short hair market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$112K–$140K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#338**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 92%
**Open market**
**12%**
- Cricket44% - Wet Brush30% - Bounce Curl6% - KINTEGOOD3% - Auhrjomra2% - Conair2% - Open — no brand owns it (10 brands, 12%)
## **Demand**
Weekly Amazon search volume, last 20 weeks — -16.6% search growth over the last 90 days.
2K1KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/brush-for-short-hair/trend)
## **Top brush for short hair search terms**
- **volume brush**30K/yr-18.4%1.3% conv. - **volumizing brush**13K/yr-10.9%1.5% conv. - **cricket hair brush**10K/yr-8.8%6.5% conv. - **cricket brush**10K/yr-3.5%5.4% conv. - **wet brush round brush**8K/yr-10.5%7.0% conv. - **cricket hair brushes for women**8K/yr-13.6%6.5% conv. - **cricket static free volumizer brush**8K/yr-40.6%5.5% conv. - **wet round brush**6K/yr-5.6%7.0% conv. - **round wet brush**5K/yr-20.0%7.2% conv. - **cricket brushes for hair**5K/yr-3.5%7.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/brush-for-short-hair/search-terms)
## **Top brush for short hair products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$12K15%$19K20%$25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wet Brush Volumizing Round Brush for Fine to Medium Hair - Salon Blow-Out Less Pain & Breakage Lightweight Boar Bristle Detangles & Removes Knots**Wet Brush**$11.15**4.3★4,358 rev](https://www.amazon.com/dp/B088H9KKFT) [2**Wet Brush Straighten & Style Round Brush - for All Hair Types - A Perfect Blow Out with Less Pain Effort and Breakage - Open Barrel Design For High Speed Drying In Less Time Black**Wet Brush**$13.58**4.2★1,647 rev](https://www.amazon.com/dp/B088HBNWSF) [3**Cricket Static Free Fast Flo Color Vent Hair Brush - Quick and Blow Drying Detangling and Frizz-Free Styling - Anti-Static Bristles Ideal for All Hair Types So Rad (Red)**Cricket**$10.22**4.7★751 rev](https://www.amazon.com/dp/B0C444LGRC) [4**Cricket Static Free Fast Flo Vent Hair Brush - Quick Blow Drying Easy Styling and Tangle-Free Detangling for All Hair Types Long Short Thick Thin Curly Straight and Wavy**Cricket**$9.58**4.7★2,278 rev](https://www.amazon.com/dp/B00011JOQY) [5**Cricket Static Free Volumizer Hair Brush - Blow Drying Styling and Detangling All Hair Types Long Short Thick Thin Curly Straight and Wavy (Black)**Cricket**$9.57**4.5★1,682 rev](https://www.amazon.com/dp/B0002Z8ODI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KINTEGOOD Boar Bristle Hair Brush Volumizing Root Lift Comb for Men and Women Curved Design with Non-Slip Long Handle**KINTEGOOD**$6.84**42 rev8mo ago](https://www.amazon.com/dp/B0FX4JDR5X) [**Curl Defining Brush Curly Hair Brush Defining for Curls Waves & Coils Volume Styling WomenS Curls Reduce Pulling Frizz Funny Cat Ear Designs - Pink**TULOBI**$5.74**257 rev1y ago](https://www.amazon.com/dp/B0F8ZYLCXC) [**Curl Defining Brush Curly Hair Brush Slick Back Hair Brush For Combing and Shaping Curls in All Hairstyles to Reduce Pulling (Green)**HEZ**$8.85**1,406 rev1y ago](https://www.amazon.com/dp/B0F7RB43GL) [**EcoTools Better Brush Volumizing Round Brush 1 Count**EcoTools**$13.27**199 rev1y ago](https://www.amazon.com/dp/B0DMTGT2FJ) [**Bounce Curl Volume EdgeLift Brush 5-in-1 Tool for Volumized Defined Curls Waves & Coils - Blue**Bounce Curl**$28.99**2,908 rev1y ago](https://www.amazon.com/dp/B0DQLLHDGL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cricket Static Free Volumizer Hair Brush - Styling and Detangling All Hair Types Long Short Thick Thin Curly Straight and Wavy So Rad (Red)**Cricket**$9.58**4.5★**▲ 423%**](https://www.amazon.com/dp/B0GMS2PJ7J) [**Cricket Static Free Volumizer Hair Brush - Styling and Detangling All Hair Types Long Short Thick Thin Curly Straight and Wavy The Alibi (Hot Pink)**Cricket**$9.56**4.5★**▲ 418%**](https://www.amazon.com/dp/B0GNDD5LJM) [**Cricket Static Free Volumizer Hair Brush - Styling and Detangling All Hair Types Long Short Thick Thin Curly Straight and Wavy Happy Hair (Sky Blue)**Cricket**$9.58**4.5★**▲ 406%**](https://www.amazon.com/dp/B0GMRX17M5) [**Cricket Technique Thermal Hair Brush #310 1 for Curling and Styling Heat-Retaining Barrel with Anti-Static Tourmaline Bristles Round Thermal Brush Ideal for All Hair Types**CRICKET**$17.01**4.4★**▲ 220%**](https://www.amazon.com/dp/B09GG4S264) [**Wavytalk Thermal Brush Blowout Boost 1.5 inch Heated Round Brush for Blowout Look Dual Voltage Pink Sakura Tourmaline Ceramic Negative Ion Technology 5 Temperature Settings Less Damage**wavytalk**$47.36**4.2★**▲ 144%**](https://www.amazon.com/dp/B0CQSNXLJR)
**~~View all trending →~~**
## **What buyers say about brush for short hair**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**10%
*“Great quality, exactly as described, and arrived on time”*
**Ease Of Use**10%
*“Ease of use”*
**Hair Styling**10%
*“easy to style”*
**Brush Quality**9%
*“Cute brush”*
**Value For Money**7%
*“Great Value”*
**Suitability Curly Hair**5%
*“Great for curly hair”*
**Suitability Straight Hair**5%
*“is exactly what helps straighten the hair out”*
**Moist/Dry**5%
*“Great hair dryer”*
**Soft Feel**4%
*“Smooth and Silky”*
**Efficiency**4%
*“Effective in use”*
### **What buyers complain about **
**Durability**15%
*“Broken”*
**Size-Overall**9%
*“My hair is too short”*
**Hair Related**7%
*“my hair also doesnt hold with this one at all”*
**Suitability Short Hair**6%
*“Not good for shorter hair”*
**Heating**6%
*“It did heat up”*
**Functionality-Overall**6%
*“Will not turn on”*
**Quality-Overall**4%
*“Cheaply made”*
**Value For Money**3%
*“Not worth the price”*
**Weight Heavy**3%
*“Bulky, not worth it”*
**Product Condition**3%
*“Received used product”*
### **Top return reasons **
**Size-Overall**30%
**Suitability Short Hair**11%
**Functionality-Overall**9%
**Advertised Vs Actual Product**8%
**Suitability Long Hair**7%
**Heating**4%
**Damage/Burn Hair**3%
**Product Condition**3%
**Suitability Straight Hair**3%
**Quality-Overall**2%
## **Common questions**
- **Is brush for short hair profitable to sell on Amazon United States?**
- The niche generates $125K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the brush for short hair niche?**
- 16 brands and 44 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in brush for short hair?**
- Top complaints mined from reviews: Durability, Size-Overall, Hair Related. The return rate is 2.5%.
- **What does it cost to enter the brush for short hair niche?**
- Listings span $5.62–$47.36; the average listing price is $13.99 (sweet spot $15–$100). The average incumbent carries 3,079 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)