---
title: "Trend — brown mascara - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/brown-mascara/trend"
last_updated: "2026-08-07T10:58:00.424Z"
locale: en
meta:
  description: "Niche score 63/100 · $1.9M/yr market · 1.9M searches/yr · $12.29 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $1.9M/yr market · 1.9M searches/yr · $12.29 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — brown mascara - Flapen"
---

# **brown mascara**

**Launch it**

A $1.9M/yr market growing +4.0% this quarter with returns at 0.7% — clears our launch bar.

Market size 94Growth 30Conversion 81Competition 63Returns 97Price range 57Avg price 52Brand share 42Review moat 4Quality gap 72

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.9M**

$1.9M/yr · 1.9M searches

**Conversion**

**Great****8.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$4.65–$28.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.29**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+4.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****43,167.76**

avg incumbent reviews — the moat a new listing must climb

## Trend