---
title: "Products — brown liquid eyeliner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/brown-liquid-eyeliner/products"
last_updated: "2026-08-10T17:52:45.611Z"
locale: en
meta:
  description: "Niche score 54/100 · $369K/yr market · 292K searches/yr. A deep review moat (21,975 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $369K/yr market · 292K searches/yr. A deep review moat (21,975 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — brown liquid eyeliner - Flapen"
---

# **brown liquid eyeliner**

**Worth a look**

Shows low returns (0.7%), but a deep review moat (21,975 avg reviews) keeps it on the watch list.

Market size 54Growth 29Conversion 96Competition 49Returns 97Price range 45Avg price 27Brand share 43Review moat 15Quality gap 58

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$369K**

$369K/yr · 292K searches

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$3.28–$24.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+2.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$9.26**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****21,974.65**

avg incumbent reviews — the moat a new listing must climb

## Products