---
title: "Brown Lipstick — $113K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/brown-lipstick"
last_updated: "2026-08-05T23:04:03.928Z"
locale: en
meta:
description: "Niche score 47/100 · $113K/yr market · 361K searches/yr · $7.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $113K/yr market · 361K searches/yr · $7.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brown Lipstick — $113K/yr Amazon US Niche (2026) - Flapen"
---
# **brown lipstick**
**Skip it**
A deep review moat (30,906 avg reviews) — this niche doesn't clear our bar today.
Market size 27Growth 21Conversion 51Competition 67Returns 90Price range 41Avg price 21Brand share 48Review moat 10Quality gap 75
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$1.45–$24.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$113K**
$113K/yr · 361K searches
**Growth**
**Bad****-8.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.72**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****30,906.34**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, brown lipstick is a $113K/yr Amazon United States market (361K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brown lipstick market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$116K–$154K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#85**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **62%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**152**
**Top-5 brand share**
**76%**
Top 20: 99%
**Top-5 click share**
**45%**
Top 20: 78%
**Open market**
**20%**
- MAYBELLINE24% - wet n wild22% - REVLON19% - NYX PROFESSIONAL MAKEUP8% - Black Radiance4% - evpct4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.
12K8KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/brown-lipstick/trend)
## **Top brown lipstick search terms**
- **brown lipstick**166K/yr-8.5%3.4% conv. - **brown matte lipstick**26K/yr-9.5%3.0% conv. - **dark brown lipstick**26K/yr-16.5%4.5% conv. - **brown lipstick matte**16K/yr-7.8%3.1% conv. - **matte brown lipstick**11K/yr+29.6%3.0% conv. - **revlon coffee bean lipstick**24K/yr-30.5%1.6% conv. - **lipstick brown**8K/yr+7.1%3.5% conv. - **red brown lipstick**9K/yr-0.4%1.5% conv. - **brown lipstick long lasting**9K/yr-0.7%3.8% conv. - **chocolate lipstick**9K/yr-13.2%4.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/brown-lipstick/search-terms)
## **Top brown lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$7K9%$10K12%$14K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**wet n wild Mega Last Matte Lip Color Semi Matte Hyaluronic Acid Infused Long Lasting Full Coverage for a Nourishing Pout Cruelty-Free & Vegan - Mochalicious**wet n wild**$2.26**4.2★8,608 rev](https://www.amazon.com/dp/B082YQ6K5F) [2**wet n wild Silk Finish Lipstick Hydrating Rich Buildable Lip Color Formulated with Vitamins A E & Macadamia for Ultimate Hydration Cruelty-Free & Vegan - Mink Brown**wet n wild**$1.45**4.3★64,471 rev](https://www.amazon.com/dp/B001T8QGFK) [3**Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 315 Iced Mocha 0.15 oz**REVLON**$6.80**4.5★45,652 rev](https://www.amazon.com/dp/B000OF9ATI) [4**MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Avenue A (Deep Chocolate Brown Matte)**MAYBELLINE**$7.83**4.4★2,121 rev](https://www.amazon.com/dp/B0FTT6ZS3Q) [5**Maybelline Color Sensational Ultimatte Matte Lipstick Non-Drying Intense Color Pigment More Truffle Cocoa Brown 1 Count**MAYBELLINE**$6.97**4.4★11,250 rev](https://www.amazon.com/dp/B08H3TSP2X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Avenue A (Deep Chocolate Brown Matte)**MAYBELLINE**$7.83**2,121 rev6mo ago](https://www.amazon.com/dp/B0FTT6ZS3Q) [**e.l.f. Glow Reviver Lip Oil Stick Tinted Non-Sticky & Hydrating For A Soft-Shine Finish Vegan & Cruelty-Free Truffle-maker**e.l.f.**$9.64**1,792 rev6mo ago](https://www.amazon.com/dp/B0G1H1ZLT1) [**evpct 3Pcs Chocolate Red Brown Nude Matte Liquid Lipstick Lip Stain Sets for Women Matte Lipstick Long Lasting Waterproof Permanent 24 Hours original Magic Lip Sticks Pack for Halloween Daily Makeup**evpct**$7.57**9,524 rev1y ago](https://www.amazon.com/dp/B0FHQ5T1G5) [**MAYBELLINE Super Stay Matte Ink Liquid Lipstick Makeup Long Lasting High Impact Color Up to 16H Wear Champion (Intense Cool Brown)**MAYBELLINE**$8.25**190,208 rev1y ago](https://www.amazon.com/dp/B0F5BY91ZF) [**MAYBELLINE Super Stay Matte Ink Liquid Lipstick Makeup Long Lasting High Impact Color Up to 16H Wear Vixen (Intense Blackened Brown)**MAYBELLINE**$8.23**190,208 rev1y ago](https://www.amazon.com/dp/B0F5BYRT14)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 665 Choco-liscious 0.15 oz**REVLON**$6.72**4.5★**▲ 218%**](https://www.amazon.com/dp/B003BR3P24) [**e.l.f. Glow Reviver Lip Oil Stick Tinted Non-Sticky & Hydrating For A Soft-Shine Finish Vegan & Cruelty-Free Truffle-maker**e.l.f.**$9.64**4.5★**▲ 199%**](https://www.amazon.com/dp/B0G1H1ZLT1) [**NYX PROFESSIONAL MAKEUP Butter Gloss Brown Sugar Non-Sticky Lip Gloss - Lava Cake (Rich Brown)**NYX PROFESSIONAL MAKEUP**$5.91**4.5★**▲ 168%**](https://www.amazon.com/dp/B09F4FKX37) [**MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Avenue A (Deep Chocolate Brown Matte)**MAYBELLINE**$7.83**4.4★**▲ 155%**](https://www.amazon.com/dp/B0FTT6ZS3Q) [**Clinique Almost Lipstick Tinted Lip Balm in Black Honey | Sheer + Lightweight Moisturizing Lipstick**Clinique**$20.86**4.5★**▲ 76%**](https://www.amazon.com/dp/B0032RMX3U)
**~~View all trending →~~**
## **What buyers say about brown lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**40%
*“Color accurate”*
**Moist/Dry**8%
*“Very moisturizing”*
**Soft Feel**8%
*“Goes on smooth”*
**Quality-Overall**5%
*“Reasonable price for quality”*
**Value For Money**5%
*“Good price”*
**Durability**4%
*“Ive used for years”*
**Ease Of Application**3%
*“Smooth application”*
**Texture/Consistency-Overall**2%
*“smooth texture”*
**Brightness/Shine/Glow**1%
*“has a beautiful glow”*
**Advertised Vs Actual Product**1%
*“Just as advertised”*
### **What buyers complain about **
**Color**24%
*“darker than expected”*
**Durability**11%
*“breaks”*
**Moist/Dry**7%
*“No moisture”*
**Smell**5%
*“Bad odor”*
**Value For Money**4%
*“Not worth the price”*
**Advertised Vs Actual Product**3%
*“Nothing like the picture”*
**Quality-Overall**3%
*“Horrible quality”*
**Functionality-Overall**2%
*“Did not work”*
**Size-Overall**2%
*“Tube appears to be a little smaller”*
**Product Condition**2%
*“Mine came already used”*
### **Top return reasons **
**Color**59%
**Advertised Vs Actual Product**10%
**Stain Resistance**6%
**Moist/Dry**4%
**Product Condition**4%
**Smell**3%
**Functionality-Overall**3%
**Texture/Consistency-Overall**2%
**Value For Money**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is brown lipstick profitable to sell on Amazon United States?**
- The niche generates $113K/yr across 47 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the brown lipstick niche?**
- 23 brands and 152 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in brown lipstick?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.2%.
- **When does demand for brown lipstick peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the brown lipstick niche?**
- Listings span $1.45–$24.26; the average listing price is $7.72 (sweet spot $15–$100). The average incumbent carries 30,906 reviews — the moat a new listing must climb.
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