---
title: "Brown Lip Stain — $63K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/brown-lip-stain"
last_updated: "2026-08-10T17:36:32.846Z"
locale: en
meta:
description: "Niche score 53/100 · $63K/yr market · 209K searches/yr · $9.26 avg price. A small market ($63K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $63K/yr market · 209K searches/yr · $9.26 avg price. A small market ($63K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Brown Lip Stain — $63K/yr Amazon US Niche (2026) - Flapen"
---
# **brown lip stain**
**Worth a look**
Shows beatable incumbent ratings (4.0★), but a small market ($63K/yr) keeps it on the watch list.
Market size 16Growth 25Conversion 41Competition 79Returns 95Price range 38Avg price 27Brand share 73Review moat 20Quality gap 95
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$1.51–$23.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.26**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+0.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,242.02**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$63K**
$63K/yr · 209K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, brown lip stain is a $63K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brown lip stain market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$56K–$74K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**21 **—flat
**Sellers**
**78**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 81%
**Open market**
**32%**
- e.l.f.14% - Sacheu13% - NYX PROFESSIONAL MAKEUP13% - QCMME11% - HOSAILY10% - Wugbc7%
## **Demand**
Weekly Amazon search volume, last 29 weeks — +0.3% search growth over the last 90 days.
4K3KJan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/brown-lip-stain/trend)
## **Top brown lip stain search terms**
- **brown lip stain**92K/yr+7.3%2.8% conv. - **dark brown lip stain**22K/yr+2.8%2.7% conv. - **brown lip tint**18K/yr+27.3%1.1% conv. - **lip stain brown**18K/yr-7.8%3.3% conv. - **brown lip liner stain**11K/yr+25.8%2.8% conv. - **lip stain dark brown**7K/yr-13.3%2.5% conv. - **lip stain peel off dark brown**10K/yr-42.5%3.7% conv. - **brown lip stain peel off**8K/yr-28.0%2.9% conv. - **dark brown lip liner stain**4K/yr+26.4%3.0% conv. - **lip stain peel off brown**6K/yr-41.0%4.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/brown-lip-stain/search-terms)
## **Top brown lip stain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**QCMME Lip Stain Peel Off Lip Liner Stain with Tweezer Long Lasting Matte Lip Tint Tattoo Highly Pigmented Color Lip Makeup Waterproof Lipstick Transfer-proof Lipstain for Women Espresso**QCMME**$9.76**4.0★1,265 rev](https://www.amazon.com/dp/B0FJL8VNLJ) [2**Sacheu Lip Liner STAY-N Peel Off Lip Stain Long Lasting Waterproof Lip Tint with Hyaluronic Acid & Vitamin E Transfer Proof Matte Finish (HEY-zel)**Sacheu**$13.10**4.0★22,018 rev](https://www.amazon.com/dp/B0CLDDVBF4) [3**Wugbc Peel Off Lip Liner Stain 3 Colors Lip Stain Peel Off Long Lasting Brown Lip Liner Set Matte Lip Tint Stain Tattoo Transfer Proof Highly Pigmented Color Precise Lip Pencil Contour for Women**Wugbc**$9.60**3.8★110 rev](https://www.amazon.com/dp/B0DXC31Y74) [4**HOSAILY Lip Combo - Mocha Brown Lip Liner Marker Pen with Nude Lip Gloss Longwear Liquid Lip Liner Stain Waterproof Non-Stick Cup Nourishing Glow Oil Liquid Lipstick Makeup**HOSAILY**$7.03**3.9★32 rev](https://www.amazon.com/dp/B0FLPXX4QN) [5**NYX PROFESSIONAL MAKEUP Lip IV Hydrating Glossy Lip Stain with 12HR Hydration - Espresso Soak (Brown)**NYX PROFESSIONAL MAKEUP**$10.92**4.3★12,906 rev](https://www.amazon.com/dp/B0DK7VKTY1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. Main Stain Lip Marker Lip Stain Lip Liner Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Chai Me**e.l.f.**$4.89**313 rev1mo ago](https://www.amazon.com/dp/B0GVG5K4CX) [**JUAAZIN Peel Off Lip Liner Tattoo with Tweezer Espresso Brown Matte Lip Stain Long Lasting Waterproof Transfer-Proof Lip Tint Liquid Lip Gloss Peel Off Masque for Women for All Skin Types 08#**JUAAZIN**$7.97**4 rev5mo ago](https://www.amazon.com/dp/B0GJPGSCPQ) [**NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Color Waterproof Lip Stain Finish - Steamy Spice (Warm Brown)**NYX PROFESSIONAL MAKEUP**$11.68**2,117 rev6mo ago](https://www.amazon.com/dp/B0FT4HM3FY) [**NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Stain Waterproof Lip Stain Finish - Up To No Good**NYX PROFESSIONAL MAKEUP**$11.80**2,117 rev6mo ago](https://www.amazon.com/dp/B0FT5GLGZD) [**Covergirl Outlast Lipstain 72 Iconic Darling Smooth Application Precise Pen-Like Tip Transfer-Proof Satin Stained Finish Vegan Formula 0.06oz**COVERGIRL**$8.95**7,351 rev6mo ago](https://www.amazon.com/dp/B0FKPD4571)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**e.l.f. Main Stain Lip Marker Lip Stain Lip Liner Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Chai Me**e.l.f.**$4.89**3.6★**▲ 289%**](https://www.amazon.com/dp/B0GVG5K4CX) [**Covergirl Outlast Lipstain 72 Iconic Darling Smooth Application Precise Pen-Like Tip Transfer-Proof Satin Stained Finish Vegan Formula 0.06oz**COVERGIRL**$8.95**4.0★**▲ 279%**](https://www.amazon.com/dp/B0FKPD4571) [**JUAAZIN Peel Off Lip Liner Tattoo with Tweezer Espresso Brown Matte Lip Stain Long Lasting Waterproof Transfer-Proof Lip Tint Liquid Lip Gloss Peel Off Masque for Women for All Skin Types 08#**JUAAZIN**$7.97**3.1★**▲ 250%**](https://www.amazon.com/dp/B0GJPGSCPQ) [**NYX PROFESSIONAL MAKEUP Lip Lingerie Liner Stain Seamless Make Up with All-Day Stain Waterproof Lip Stain Finish - Up To No Good**NYX PROFESSIONAL MAKEUP**$11.80**4.1★**▲ 160%**](https://www.amazon.com/dp/B0FT5GLGZD) [**wet n wild Perfect Pout Lip Liner Stain Long-Lasting Transfer-Proof Formula with Blade-Like Applicator for Precision & Full Lip Coverage Vegan & Cruelty-Free - Nude Tights**wet n wild**$5.01**4.4★**▲ 158%**](https://www.amazon.com/dp/B0DQYVD4TS)
**~~View all trending →~~**
## **What buyers say about brown lip stain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**33%
*“Amazing color”*
**Durability**9%
*“Stays on all day”*
**Quality-Overall**6%
*“Excellent product”*
**Ease Of Application**5%
*“Application is Easy”*
**Value For Money**4%
*“Great value”*
**Ease Of Use**3%
*“Easy to use”*
**Soft Feel**3%
*“Very soft”*
**Stain Resistance**3%
*“doesn't stain”*
**Moist/Dry**3%
*“It is hydrating”*
**Suitability Combination Skin**2%
*“It looks natural on my fair skin”*
### **What buyers complain about **
**Color**17%
*“Bad color”*
**Moist/Dry**11%
*“Dried out”*
**Durability**10%
*“Broke Immediately”*
**Stain Resistance**6%
*“Stain”*
**Value For Money**4%
*“Not worth the cost”*
**Smell**4%
*“Smells weird”*
**Quality-Overall**3%
*“just seems cheap in quality”*
**Ease Of Application**3%
*“Applicator is horrible”*
**Functionality-Overall**3%
*“Did not work”*
**Adhesion/Stickiness**2%
*“Nope still sticky”*
### **Top return reasons **
**Color**42%
**Stain Resistance**15%
**Advertised Vs Actual Product**10%
**Moist/Dry**8%
**Functionality-Overall**7%
**Product Condition**2%
**Durability**2%
**Color Fading/Discoloration**2%
**Defective Material/Parts**2%
**Quality-Overall**1%
## **Common questions**
- **Is brown lip stain profitable to sell on Amazon United States?**
- The niche generates $63K/yr across 43 tracked products. 10 of 15 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the brown lip stain niche?**
- 21 brands and 78 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in brown lip stain?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.0%.
- **What does it cost to enter the brown lip stain niche?**
- Listings span $1.51–$23.21; the average listing price is $9.26 (sweet spot $15–$100). The average incumbent carries 13,242 reviews — the moat a new listing must climb.
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