---
title: "Search terms — brown lip liner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/brown-lip-liner/search-terms"
last_updated: "2026-08-10T06:46:01.919Z"
locale: en
meta:
  description: "Niche score 43/100 · $94K/yr market · 232K searches/yr · $5.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · $94K/yr market · 232K searches/yr · $5.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — brown lip liner - Flapen"
---

# **brown lip liner**

**Skip it**

Prices mostly outside the sweet spot ($1.05–$14.93) — this niche doesn't clear our bar today.

Market size 24Growth 24Conversion 74Competition 41Returns 98Price range 0Avg price 16Brand share 39Review moat 23Quality gap 68

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****$94K**

$94K/yr · 232K searches

**Growth**

**Bad****-2.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****8,428.8**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****$5.90**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$1.05–$14.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms