---
title: "Brown Lip Liner — $94K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/brown-lip-liner"
last_updated: "2026-08-10T19:13:25.127Z"
locale: en
meta:
description: "Niche score 43/100 · $94K/yr market · 232K searches/yr · $5.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $94K/yr market · 232K searches/yr · $5.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brown Lip Liner — $94K/yr Amazon US Niche (2026) - Flapen"
---
# **brown lip liner**
**Skip it**
Prices mostly outside the sweet spot ($1.05–$14.93) — this niche doesn't clear our bar today.
Market size 24Growth 24Conversion 74Competition 41Returns 98Price range 0Avg price 16Brand share 39Review moat 23Quality gap 68
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$94K**
$94K/yr · 232K searches
**Growth**
**Bad****-2.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,428.8**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$5.90**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$1.05–$14.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, brown lip liner is a $94K/yr Amazon United States market (232K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Aug–Dec. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brown lip liner market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$89K–$118K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#59**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**12%**
- Ruby Kisses29% - L.A. COLORS24% - NYX PROFESSIONAL MAKEUP11% - wet n wild9% - HOSAILY8% - e.l.f.7% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Aug, Dec · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/brown-lip-liner/trend)
## **Top brown lip liner search terms**
- **dark brown lip liner**152K/yr-4.1%7.3% conv. - **ruby kisses lip liner**34K/yr+5.9%2.1% conv. - **lip liner dark brown**23K/yr+9.3%6.6% conv. - **brown lip liner pack**9K/yr+1.5%1.1% conv. - **black brown lip liner**5K/yr-0.5%3.0% conv. - **ruby lip liner**4K/yr-20.7%3.2% conv. - **hot cocoa lip liner**3K/yr-27.2%1.7% conv. - **lip liner brown pack**4K/yr-68.5%0.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/brown-lip-liner/search-terms)
## **Top brown lip liner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$19K30%$28K40%$38K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ruby Kisses Auto Lip Liner Dark Brown**Ruby Kisses**$5.15**4.3★1,800 rev](https://www.amazon.com/dp/B00EUUK51U) [2**L.A. COLORS Lipliner Pencil Deepest Brown CP521**L.A. COLORS**$2.05**4.4★3,238 rev](https://www.amazon.com/dp/B007O9XDZO) [3**L.A. COLORS Auto Lip Pencil Cocoa CAL568A**L.A. COLORS**$1.51**4.3★2,016 rev](https://www.amazon.com/dp/B007OAFJ5U) [4**NYX PROFESSIONAL MAKEUP Slim Lip Pencil Long-Lasting Creamy Lip Liner - Espresso**NYX PROFESSIONAL MAKEUP**$5.46**4.5★52,571 rev](https://www.amazon.com/dp/B079ZX2QBD) [5**wet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner - Ultra Pigmented 16-Hour Long Wear Smudge Proof Satin Finish Formula Cruelty-Free & Vegan - Dark Brown**wet n wild**$2.28**4.5★39,772 rev](https://www.amazon.com/dp/B082YPSZHT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HOSAILY 2 in 1 Lip Combo Sets Dark Brown Natural Lips Liner and Liquid Lipstick Combo Moisturizing Nude Glossy Gloss Lip Kit Plumping Lightweight Lips Pencil with High Shine Tinted Gloss Set01**HOSAILY**$6.99**77 rev6mo ago](https://www.amazon.com/dp/B0GGB4VJVJ) [**Laka Lip Liner - Smooth & Blendable Soft Matte Lip Contour Pencil for Shaping & Overlining Lips | Waterproof Formula Oil-Cleanse Off Long-Lasting Wear | #08 Burnt Brown (Deep Cocoa Brown)**Laka**$14.93**664 rev6mo ago](https://www.amazon.com/dp/B0GF215FVJ) [**e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Doppio Espresso**e.l.f.**$2.71**18,575 rev11mo ago](https://www.amazon.com/dp/B0FMXNJGM9) [**Wugbc Dark Brown Lip Liner and Lip Gloss Set Lip Combo Moisturizing Lip Balm Oil Plumping Lips Pencil Lightweight Non Sticky Tinted Lip Click Balm Liquid Lipstick Makeup for Women**Wugbc**$11.25**225 rev11mo ago](https://www.amazon.com/dp/B0FMPRPWJY) [**BINGBRUSH 2-in-1 Gradient Dark Brown Lip Liner & Lipstick Combo Matte Longwear Waterproof Lip Pencil with Cone Tip Smudge Proof Crayon for Flawless Ombre Contour Womens Long Lasting Makeup Set**BINGBRUSH**$6.97**684 rev1y ago](https://www.amazon.com/dp/B0F1FXRWS5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX PROFESSIONAL MAKEUP Suede Matte Lip Liner Velvety-Smooth Long-Lasting Formula For A Defined Lip Makeup Look - Cold Brew (Brown)**NYX PROFESSIONAL MAKEUP**$6.12**4.6★**▲ 253%**](https://www.amazon.com/dp/B07GXGLQQ7) [**HOSAILY 2 in 1 Lip Combo Sets Dark Brown Natural Lips Liner and Liquid Lipstick Combo Moisturizing Nude Glossy Gloss Lip Kit Plumping Lightweight Lips Pencil with High Shine Tinted Gloss Set01**HOSAILY**$6.99**3.6★**▲ 220%**](https://www.amazon.com/dp/B0GGB4VJVJ) [**Laka Lip Liner - Smooth & Blendable Soft Matte Lip Contour Pencil for Shaping & Overlining Lips | Waterproof Formula Oil-Cleanse Off Long-Lasting Wear | #08 Burnt Brown (Deep Cocoa Brown)**Laka**$14.93**3.7★**▲ 210%**](https://www.amazon.com/dp/B0GF215FVJ) [**L.A. Girl Perfect Precision Lipliner Vamp GP726**L.A. Girl**$3.85**4.6★**▲ 52%**](https://www.amazon.com/dp/B07CVJVD5N) [**e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Doppio Espresso**e.l.f.**$2.71**4.6★**▲ 41%**](https://www.amazon.com/dp/B0FMXNJGM9)
**~~View all trending →~~**
## **What buyers say about brown lip liner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**30%
*“Vibrant color”*
**Soft Feel**10%
*“Soft and creamy”*
**Value For Money**10%
*“Reasonably priced”*
**Quality-Overall**8%
*“Amazing quality”*
**Ease Of Application**5%
*“Easiest to apply”*
**Durability**4%
*“Very smooth and durable”*
**Ease Of Use**2%
*“Easy to use”*
**Texture/Consistency-Overall**2%
*“Love the texture”*
**Suitability Combination Skin**2%
*“they go so good with my skin tone”*
**Smudge Resistance**2%
*“Doesnt smudge or smear”*
### **What buyers complain about **
**Color**21%
*“It's a little darker than I expected”*
**Durability**12%
*“Breaks easily”*
**Smudge Resistance**6%
*“Tends to smudge”*
**Quality-Overall**6%
*“I felt like it was kinda cheap quality”*
**Moist/Dry**4%
*“just ok. wayy too dry”*
**Value For Money**3%
*“not worth it”*
**Smell**3%
*“Cheap and smells”*
**Water Resistance**2%
*“Sadly the only thing that works for me is liquid liner waterproof”*
**Advertised Vs Actual Product**2%
*“doesnt match photo”*
**Ease Of Use**2%
*“The lipstick was broken off therefore I couldnt use it properly”*
### **Top return reasons **
**Color**57%
**Advertised Vs Actual Product**12%
**Eyeliner Quality**6%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Value For Money**2%
**Moist/Dry**2%
**Durability**2%
**Product Condition**2%
**Quality-Overall**2%
## **Common questions**
- **Is brown lip liner profitable to sell on Amazon United States?**
- The niche generates $94K/yr across 20 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the brown lip liner niche?**
- 12 brands and 49 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in brown lip liner?**
- Top complaints mined from reviews: Color, Durability, Smudge Resistance. The return rate is 0.4%.
- **When does demand for brown lip liner peak?**
- Demand peaks in Jan–Aug–Dec; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the brown lip liner niche?**
- Listings span $1.05–$14.93; the average listing price is $5.90 (sweet spot $15–$100). The average incumbent carries 8,429 reviews — the moat a new listing must climb.
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