---
title: "Trend — brown lip gloss - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/brown-lip-gloss/trend"
last_updated: "2026-08-10T12:21:50.477Z"
locale: en
meta:
  description: "Niche score 36/100 · $95K/yr market · 231K searches/yr · $7.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 36/100 · $95K/yr market · 231K searches/yr · $7.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — brown lip gloss - Flapen"
---

# **brown lip gloss**

**Skip it**

A deep review moat (34,188 avg reviews) — this niche doesn't clear our bar today.

Market size 24Growth 21Conversion 60Competition 25Returns 96Price range 39Avg price 22Brand share 22Review moat 9Quality gap 45

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****5.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$1.45–$23.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****$95K**

$95K/yr · 231K searches

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****$7.92**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-8.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****34,188.24**

avg incumbent reviews — the moat a new listing must climb

## Trend