---
title: "Brown Lip Gloss — $95K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/brown-lip-gloss"
last_updated: "2026-08-10T08:46:46.400Z"
locale: en
meta:
description: "Niche score 36/100 · $95K/yr market · 231K searches/yr · $7.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $95K/yr market · 231K searches/yr · $7.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brown Lip Gloss — $95K/yr Amazon US Niche (2026) - Flapen"
---
# **brown lip gloss**
**Skip it**
A deep review moat (34,188 avg reviews) — this niche doesn't clear our bar today.
Market size 24Growth 21Conversion 60Competition 25Returns 96Price range 39Avg price 22Brand share 22Review moat 9Quality gap 45
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$1.45–$23.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$95K**
$95K/yr · 231K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****$7.92**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-8.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****34,188.24**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, brown lip gloss is a $95K/yr Amazon United States market (231K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brown lip gloss market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$99K–$119K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**74**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**6%**
- NYX PROFESSIONAL MAKEUP40% - e.l.f.38% - wet n wild7% - Ruby Kisses4% - HOSAILY3% - O'CHEAL3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/brown-lip-gloss/trend)
## **Top brown lip gloss search terms**
- **brown lip gloss**94K/yr-9.2%3.2% conv. - **brown lip**14K/yr-8.1%1.1% conv. - **dark lip gloss**15K/yr-7.4%0.9% conv. - **chocolate lip gloss**12K/yr-15.4%2.6% conv. - **brown gloss**8K/yr+4.4%1.1% conv. - **brown lipgloss**9K/yr+10.8%3.5% conv. - **lip gloss brown**10K/yr-18.1%3.4% conv. - **elf honey talks lip oil**8K/yr-15.4%9.9% conv. - **dark brown lip gloss**6K/yr+12.5%3.4% conv. - **brown lip oil**6K/yr-21.0%2.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/brown-lip-gloss/search-terms)
## **Top brown lip gloss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$19K30%$28K40%$38K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP Butter Gloss Brown Sugar Non-Sticky Lip Gloss - Lava Cake (Rich Brown)**NYX PROFESSIONAL MAKEUP**$5.91**4.5★125,229 rev](https://www.amazon.com/dp/B09F4FKX37) [2**e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Honey Talks**e.l.f.**$8.69**4.6★29,517 rev](https://www.amazon.com/dp/B0CMJZVT5P) [3**NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Ginger Snap (Chocolate Brown)**NYX PROFESSIONAL MAKEUP**$5.46**4.5★125,229 rev](https://www.amazon.com/dp/B00ICU2UZS) [4**e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Hot As Fudge**e.l.f.**$8.68**4.6★29,517 rev](https://www.amazon.com/dp/B0DFMWGXYL) [5**wet n wild MegaSlicks Lip Gloss Ultra-Glossy Vitamin-E Enriched Ultra-Gloss High Shine Moisturizing Cruelty-Free & Vegan - Nude Mood**wet n wild**$2.29**4.4★33,059 rev](https://www.amazon.com/dp/B09NWL8171)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OCHEAL Lip Gloss for Women Hydrating Tinted Lip Balm Natural Glossy Sheer Lip Stain Lightweight Plumping Non Sticky Long-Lasting Anti-Wrinkle Lip Butter Cruelty-Free & Vegan (Dark Brown)**O'CHEAL**$5.01**77 rev1y ago](https://www.amazon.com/dp/B0F843XG56) [**LANEIGE Glaze Craze Tinted Lip Serum: Hydrating Lip Barrier-Boosting Softening Lip Serum Treatment for Glossy & Buildable Shine Nourished Lips | Korean Skin Care Chocolate Frosting**LANEIGE**$18.31**3,377 rev1y ago](https://www.amazon.com/dp/B0DSLVDBSD) [**e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Java Chip**e.l.f.**$7.86**6,629 rev1y ago](https://www.amazon.com/dp/B0DZPBCYK3) [**e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Vanilla Toffee**e.l.f.**$8.42**6,629 rev1y ago](https://www.amazon.com/dp/B0DZPCPN3Q) [**e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Hot As Fudge**e.l.f.**$8.68**29,517 rev1y ago](https://www.amazon.com/dp/B0DFMWGXYL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Summer Fridays Tinted Lip Butter Balm - Conditioning Vegan Lip Balm for Instant Moisture Shine & Hydration - Sheer-Tinted Soothing Skincare - Hot Cocoa (.5 Oz)**Summer Fridays**$23.59**4.7★**▲ 184%**](https://www.amazon.com/dp/B0DL3DB2KT) [**e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Java Chip**e.l.f.**$7.86**4.6★**▲ 65%**](https://www.amazon.com/dp/B0DZPBCYK3) [**e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Money Mauve**e.l.f.**$8.69**4.6★**▲ 41%**](https://www.amazon.com/dp/B0DFMW6VZV) [**NYX PROFESSIONAL MAKEUP Butter Gloss Brown Sugar Non-Sticky Lip Gloss - Lava Cake (Rich Brown)**NYX PROFESSIONAL MAKEUP**$5.91**4.5★**▲ 21%**](https://www.amazon.com/dp/B09F4FKX37) [**e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Hot As Fudge**e.l.f.**$8.68**4.6★**▲ 19%**](https://www.amazon.com/dp/B0DFMWGXYL)
**~~View all trending →~~**
## **What buyers say about brown lip gloss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**30%
*“The color is cute”*
**Moist/Dry**13%
*“Very moisturizing”*
**Smell**8%
*“the exquisite smell”*
**Value For Money**8%
*“Worth the price”*
**Soft Feel**7%
*“Goes on smooth”*
**Quality-Overall**5%
*“Great if you look for something that's looks good and is affordable”*
**Brightness/Shine/Glow**5%
*“the shine is great”*
**Suitability Combination Skin**3%
*“Dark skin friendly”*
**Adhesion/Stickiness**2%
*“Love how it feels not heavy and sticky”*
**Durability**2%
*“It lasts a good few hours”*
### **What buyers complain about **
**Adhesion/Stickiness**11%
*“A sticky mess”*
**Durability**10%
*“Im super upset that it broke especially because of the price I paid for it”*
**Color**10%
*“wrong shade”*
**Smell**7%
*“i just dont like the smell of it”*
**Moist/Dry**5%
*“not especially moisturizing either”*
**Thickness**5%
*“Really thick and tube gets messy”*
**Leak-Proof**4%
*“my tubes seem to leak”*
**Quality-Overall**3%
*“I felt like it was kinda cheap quality”*
**Value For Money**2%
*“It looks exactly as expensive”*
**Ease Of Application**2%
*“i will say i didnt like the applicator”*
### **Top return reasons **
**Color**51%
**Advertised Vs Actual Product**9%
**Product Condition**7%
**Smell**6%
**Adhesion/Stickiness**5%
**Leak-Proof**3%
**Moist/Dry**3%
**Defective Material/Parts**2%
**Functionality-Overall**2%
**Value For Money**2%
## **Common questions**
- **Is brown lip gloss profitable to sell on Amazon United States?**
- The niche generates $95K/yr across 17 tracked products. 90-day search growth is -8.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the brown lip gloss niche?**
- 9 brands and 74 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in brown lip gloss?**
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Color. The return rate is 0.9%.
- **When does demand for brown lip gloss peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the brown lip gloss niche?**
- Listings span $1.45–$23.59; the average listing price is $7.92 (sweet spot $15–$100). The average incumbent carries 34,188 reviews — the moat a new listing must climb.
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