---
title: "Search terms — brown lashes - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/brown-lashes/search-terms"
last_updated: "2026-08-10T09:44:04.123Z"
locale: en
meta:
  description: "Niche score 58/100 · $290K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $290K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — brown lashes - Flapen"
---

# **brown lashes**

**Worth a look**

Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 36Conversion 55Competition 77Returns 91Price range 10Avg price 29Brand share 80Review moat 38Quality gap 65

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$290K**

$290K/yr · 654K searches

**Review moat**

**Okay****2,745.74**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+8.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$9.54**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$4.24–$16.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms