---
title: "Reviews — brown eyeliner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/brown-eyeliner/reviews"
last_updated: "2026-08-10T22:55:05.702Z"
locale: en
meta:
  description: "Niche score 61/100 · $1.7M/yr market · 1.4M searches/yr · $9.29 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $1.7M/yr market · 1.4M searches/yr · $9.29 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Reviews — brown eyeliner - Flapen"
---

# **brown eyeliner**

**Launch it**

A $1.7M/yr market growing +7.4% this quarter with returns at 0.6% — clears our launch bar.

Market size 91Growth 34Conversion 96Competition 58Returns 97Price range 47Avg price 27Brand share 35Review moat 12Quality gap 63

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.7M**

$1.7M/yr · 1.4M searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$1.04–$27.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+7.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$9.29**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****28,122.3**

avg incumbent reviews — the moat a new listing must climb

## Reviews