---
title: "Brown Black Hair Dye — $410K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/brown-black-hair-dye"
last_updated: "2026-08-10T14:34:35.451Z"
locale: en
meta:
description: "Niche score 41/100 · $410K/yr market · 816K searches/yr · $11.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $410K/yr market · 816K searches/yr · $11.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brown Black Hair Dye — $410K/yr Amazon US Niche (2026) - Flapen"
---
# **brown black hair dye**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 24Conversion 53Competition 47Returns 99Price range 15Avg price 47Brand share 0Review moat 23Quality gap 30
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$410K**
$410K/yr · 816K searches
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.58**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,511.89**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$3.79–$16.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, brown black hair dye is a $410K/yr Amazon United States market (816K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brown black hair dye market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$347K–$463K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#99**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**109**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 92%
**Open market**
**0%**
- REVLON86% - Craft County7% - Rit7% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.
20K15KBlack Friday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/brown-black-hair-dye/trend)
## **Top brown black hair dye search terms**
- **revlon hair dye**283K/yr+6.3%2.7% conv. - **revlon colorsilk hair color**125K/yr-12.5%2.1% conv. - **revlon hair color**116K/yr-10.1%1.7% conv. - **revlon colorsilk**39K/yr+9.5%1.9% conv. - **brown dye**29K/yr+8.3%2.7% conv. - **dark brown**31K/yr-2.9%0.1% conv. - **brown fabric dye**27K/yr-0.7%6.2% conv. - **rit dye brown**24K/yr-5.2%7.4% conv. - **hair dye revlon**21K/yr+0.8%1.7% conv. - **brown rit dye**15K/yr+5.7%10.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/brown-black-hair-dye/search-terms)
## **Top brown black hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$21K10%$41K15%$62K20%$82K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Revlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 30 Dark Brown (Pack of 3)**REVLON**$14.10**4.7★3,847 rev](https://www.amazon.com/dp/B0DNTYN5QT) [2**Revlon ColorSilk with Bond Repair Complex Black Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 10 Black (Pack of 3)**REVLON**$15.94**4.7★2,145 rev](https://www.amazon.com/dp/B0DNTXB6BR) [3**Revlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 41 Medium Brown (Pack of 3)**REVLON**$15.49**4.7★3,847 rev](https://www.amazon.com/dp/B0DNTXGMF3) [4**Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Dark Brown (Gloves Included)**Craft County**$9.64**4.3★2,944 rev](https://www.amazon.com/dp/B0CV252NW3) [5**Revlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 47 Medium Rich Brown (Pack of 3)**REVLON**$15.63**4.7★3,847 rev](https://www.amazon.com/dp/B0DNTX65PL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Revlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 41 Medium Brown (Pack of 3)**REVLON**$15.49**3,847 rev1y ago](https://www.amazon.com/dp/B0DNTXGMF3) [**Revlon ColorSilk with Bond Repair Complex Blonde Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 60 Dark Ash Blonde (Pack of 3)**REVLON**$14.23**2,573 rev1y ago](https://www.amazon.com/dp/B0DNTXRYNM) [**Revlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 30 Dark Brown (Pack of 3)**REVLON**$14.10**3,847 rev1y ago](https://www.amazon.com/dp/B0DNTYN5QT) [**Revlon ColorSilk with Bond Repair Complex Black Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 10 Black (Pack of 3)**REVLON**$15.94**2,145 rev1y ago](https://www.amazon.com/dp/B0DNTXB6BR) [**Revlon ColorSilk with Bond Repair Complex Brown Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 47 Medium Rich Brown (Pack of 3)**REVLON**$15.63**3,847 rev1y ago](https://www.amazon.com/dp/B0DNTX65PL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Revlon Colorsilk Beautiful Color Permanent Hair Color Long-Lasting High-Definition Color Shine & Silky Softness with 100% Gray Coverage Ammonia Free 047 Medium Rich Brown 1 Pack**REVLON**$5.27**4.7★**▲ 168%**](https://www.amazon.com/dp/B09LXLYC1F) [**Revlon Permanent Hair Color Permanent Hair Dye Colorsilk with 100% Gray Coverage Ammonia-Free Keratin and Amino Acids 20 Brown/Black 4.4 Oz (Pack of 1)**REVLON**$8.18**4.6★**▲ 125%**](https://www.amazon.com/dp/B001B2KXIA) [**Revlon Colorsilk Beautiful Color Permanent Hair Dye with Keratin 100% Gray Coverage Ammonia Free 30 Dark Brown**REVLON**$7.83**4.5★**▲ 106%**](https://www.amazon.com/dp/B01LPRLNG6) [**Rit Liquid Dye New Version (Chocolate Brown)**Rit**$9.32**4.4★**▲ 74%**](https://www.amazon.com/dp/B08T1812J8) [**Revlon ColorSilk with Bond Repair Complex Black Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 10 Black (Pack of 3)**REVLON**$15.94**4.7★**▲ 52%**](https://www.amazon.com/dp/B0DNTXB6BR)
**~~View all trending →~~**
## **What buyers say about brown black hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**31%
*“Good color”*
**Value For Money**15%
*“Excellent value”*
**Quality-Overall**11%
*“there are plenty of good products in the market”*
**Ease Of Use**6%
*“EASY TO USE”*
**Soft Feel**5%
*“My hair also feels so soft”*
**Coverage**4%
*“Good coverage”*
**Suitability Colored Hair**4%
*“it does color the hair well”*
**Durability**2%
*“I experienced no breakage”*
**Smell**2%
*“It doesn't smell bad”*
**Hair Styling**2%
*“Nice and shiny on the hair and it wont sting affordable too”*
### **What buyers complain about **
**Color**27%
*“Color fades”*
**Suitability Colored Hair**13%
*“Bad to color ur hair”*
**Allergies**8%
*“Omg this product gave me a rash”*
**Hair Related**5%
*“This probably does not stay in your hair”*
**Coverage**4%
*“Gray coverage is NOT good”*
**Functionality-Overall**4%
*“Doesnt work”*
**Durability**3%
*“Doesn't last as long as it describes”*
**Color Fading/Discoloration**2%
*“it started to fade noticeably”*
**Damage/Burn Hair**2%
*“DO NOT BUY THIS IF YOU DONT WANT TO GO BALD AND HAVE CHEMICAL BURNS”*
**Value For Money**1%
*“Not wonder the promotional discount was so big”*
### **Top return reasons **
**Color**49%
**Suitability Colored Hair**11%
**Value For Money**8%
**Advertised Vs Actual Product**6%
**Display Colors**6%
**Functionality-Overall**5%
**Material Quality**4%
**Leak-Proof**3%
**Damage/Burn Hair**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is brown black hair dye profitable to sell on Amazon United States?**
- The niche generates $410K/yr across 27 tracked products. 90-day search growth is -1.9%. Flapen's verdict: Skip it (41/100).
- **How competitive is the brown black hair dye niche?**
- 3 brands and 109 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in brown black hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Allergies. The return rate is 0.3%.
- **When does demand for brown black hair dye peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the brown black hair dye niche?**
- Listings span $3.79–$16.96; the average listing price is $11.58 (sweet spot $15–$100). The average incumbent carries 7,512 reviews — the moat a new listing must climb.
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