---
title: "Brow Gel Waterproof — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/brow-gel-waterproof"
last_updated: "2026-08-10T17:42:12.080Z"
locale: en
meta:
description: "Niche score 44/100 · $1.2M/yr market · 1.0M searches/yr · $9.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $1.2M/yr market · 1.0M searches/yr · $9.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brow Gel Waterproof — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **brow gel waterproof**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 82Growth 17Conversion 96Competition 10Returns 97Price range 0Avg price 29Brand share 0Review moat 15Quality gap 63
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.2M**
$1.2M/yr · 1.0M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.53**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-16.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****23,151.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$7.10–$11.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, brow gel waterproof is a $1.2M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brow gel waterproof market data**
- **Units sold / yr**
- **100K–125K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$953K–$1.2M**
- units × avg price
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- NYX PROFESSIONAL MAKEUP71% - MAYBELLINE29%
## **Demand**
Weekly Amazon search volume, last 33 weeks — -16.7% search growth over the last 90 days.
23K18KHoliday '25Spike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/brow-gel-waterproof/trend)
## **Top brow gel waterproof search terms**
- **nyx brow glue**328K/yr-16.0%14.3% conv. - **nyx eyebrow gel**153K/yr+3.6%13.0% conv. - **nyx brow gel**94K/yr-1.8%10.8% conv. - **maybelline brow gel**87K/yr-28.5%8.1% conv. - **maybelline eyebrow gel**81K/yr-25.2%8.4% conv. - **maybelline super lock brow gel**63K/yr-40.5%11.6% conv. - **nyx eyebrow glue**29K/yr-4.5%12.8% conv. - **nyx the brow glue**20K/yr+0.5%12.4% conv. - **the brow glue**16K/yr+30.6%9.3% conv. - **maybelline superlock brow gel**17K/yr-36.9%12.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/brow-gel-waterproof/search-terms)
## **Top brow gel waterproof products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$123K20%$246K30%$369K40%$492K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Eyebrow Gel - Clear**NYX PROFESSIONAL MAKEUP**$9.19**4.4★36,161 rev](https://www.amazon.com/dp/B08M58SWB1) [2**NYX PROFESSIONAL MAKEUP The Brow Glue Crazy Lift Brow Lamination Gel with 16HR Strong Hold & Built-In Styling Comb - Clear Eyebrow Gel**NYX PROFESSIONAL MAKEUP**$11.47**4.4★3,624 rev](https://www.amazon.com/dp/B0F2TLPT18) [3**Maybelline Super Lock Brow Glue Eyebrow Gel Lightweight Brow Gel For Up To 24HR Hold Clear 1 Count**MAYBELLINE**$9.04**4.5★6,474 rev](https://www.amazon.com/dp/B0CZ9RC3LP) [4**NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Dark Brown**NYX PROFESSIONAL MAKEUP**$9.44**4.4★36,161 rev](https://www.amazon.com/dp/B0BDP7PB83) [5**Maybelline Super Lock Brow Glue Eyebrow Gel Lightweight and Waterproof Tinted Brow Gel For Up To 24HR Hold Medium Brown 1 Count**MAYBELLINE**$9.64**4.5★6,474 rev](https://www.amazon.com/dp/B0F2JFBJP9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NYX PROFESSIONAL MAKEUP The Brow Glue Crazy Lift Brow Lamination Gel with 16HR Strong Hold & Built-In Styling Comb - Clear Eyebrow Gel**NYX PROFESSIONAL MAKEUP**$11.47**3,624 rev1y ago](https://www.amazon.com/dp/B0F2TLPT18) [**Maybelline Super Lock Brow Glue Eyebrow Gel Lightweight and Waterproof Tinted Brow Gel For Up To 24HR Hold Medium Brown 1 Count**MAYBELLINE**$9.64**6,474 rev1y ago](https://www.amazon.com/dp/B0F2JFBJP9) [**Maybelline Super Lock Brow Glue Eyebrow Gel Lightweight Brow Gel For Up To 24HR Hold Clear 1 Count**MAYBELLINE**$9.04**6,474 rev2y ago](https://www.amazon.com/dp/B0CZ9RC3LP) [**NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Dark Brown**NYX PROFESSIONAL MAKEUP**$9.44**36,161 rev3y ago](https://www.amazon.com/dp/B0BDP7PB83) [**NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Medium Brown**NYX PROFESSIONAL MAKEUP**$9.42**36,161 rev3y ago](https://www.amazon.com/dp/B0BDPLBKZK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maybelline Super Lock Brow Glue Eyebrow Gel Lightweight Brow Gel For Up To 24HR Hold Clear 1 Count**MAYBELLINE**$9.04**4.5★**▲ 57%**](https://www.amazon.com/dp/B0CZ9RC3LP) [**NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Tinted Eyebrow Gel - Taupe**NYX PROFESSIONAL MAKEUP**$9.53**4.4★**▲ 31%**](https://www.amazon.com/dp/B0BDPCG7ZX) [**Maybelline Brow Fast Sculpt Shapes Eyebrows Eyebrow Mascara Makeup Soft Brown 0.09 Fl. Oz.**MAYBELLINE**$8.61**4.3★**— 8%**](https://www.amazon.com/dp/B07W8JKCHM) [**NYX PROFESSIONAL MAKEUP The Brow Glue Extreme Hold Eyebrow Gel - Clear**NYX PROFESSIONAL MAKEUP**$9.19**4.4★**— 5%**](https://www.amazon.com/dp/B08M58SWB1) [**NYX PROFESSIONAL MAKEUP Thick It Stick It Thickening Brow Mascara Eyebrow Gel - Brunette**NYX PROFESSIONAL MAKEUP**$11.84**4.2★**— 5%**](https://www.amazon.com/dp/B09MJBDZZ7)
**~~View all trending →~~**
## **What buyers say about brow gel waterproof**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“Great quality drugstore product”*
**Adhesion/Stickiness**10%
*“Best glue/gel”*
**Color**8%
*“Color is good”*
**Durability**7%
*“it stays for as long as you need it to”*
**Efficiency**7%
*“Works well to keep brows in place”*
**Ease Of Use**6%
*“Easy to use”*
**Ease Of Application**6%
*“Easy to apply”*
**Value For Money**5%
*“Great value for the money”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Eyelash Quality**3%
*“I used to use the Great Lash Clear Mascara on my lashes and brows and loved it”*
### **What buyers complain about **
**Moist/Dry**10%
*“Received all dried up”*
**Color**9%
*“Not Dark Coloring”*
**Residue**8%
*“it has a white residue”*
**Value For Money**7%
*“Not worth the price”*
**Adhesion/Stickiness**7%
*“It's not glue”*
**Functionality-Overall**7%
*“Didn't work for me”*
**Durability**4%
*“doesnt hold for long”*
**Ease Of Application**4%
*“Very hard to apply”*
**Quality-Overall**3%
*“Meh, definitely not as good as most reviews make it seem”*
**Size-Overall**3%
*“The wand is tiny”*
### **Top return reasons **
**Adhesion/Stickiness**19%
**Functionality-Overall**17%
**Color**16%
**Advertised Vs Actual Product**10%
**Moist/Dry**7%
**Residue**4%
**Product Condition**3%
**Size-Overall**3%
**Defective Material/Parts**3%
**Value For Money**3%
## **Common questions**
- **Is brow gel waterproof profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 10 tracked products. 90-day search growth is -16.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the brow gel waterproof niche?**
- 2 brands and 61 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in brow gel waterproof?**
- Top complaints mined from reviews: Moist/Dry, Color, Residue. The return rate is 0.7%.
- **What does it cost to enter the brow gel waterproof niche?**
- Listings span $7.10–$11.84; the average listing price is $9.53 (sweet spot $15–$100). The average incumbent carries 23,152 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)