---
title: "Bronze Eyeliner — $84K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bronze-eyeliner"
last_updated: "2026-08-10T11:14:09.598Z"
locale: en
meta:
description: "Niche score 54/100 · $84K/yr market · 109K searches/yr. A deep review moat (14,135 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $84K/yr market · 109K searches/yr. A deep review moat (14,135 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bronze Eyeliner — $84K/yr Amazon US Niche (2026) - Flapen"
---
# **bronze eyeliner**
**Worth a look**
Shows low returns (0.7%), but a deep review moat (14,135 avg reviews) keeps it on the watch list.
Market size 21Growth 22Conversion 77Competition 64Returns 97Price range 55Avg price 35Brand share 80Review moat 19Quality gap 73
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$1.25–$32.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.25**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-6.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$84K**
$84K/yr · 109K searches
**Review moat**
**Bad****14,134.71**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, bronze eyeliner is a $84K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bronze eyeliner market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$62K–$82K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#100**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**116**
**Top-5 brand share**
**55%**
Top 20: 99%
**Top-5 click share**
**47%**
Top 20: 87%
**Open market**
**38%**
- REVLON13% - MAYBELLINE12% - Rimmel11% - L'Oreal Paris10% - COVERGIRL9% - URBAN DECAY7%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -6.5% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bronze-eyeliner/trend)
## **Top bronze eyeliner search terms**
- **bronze eyeliner**61K/yr-6.9%7.3% conv. - **copper eyeliner**35K/yr-3.5%5.8% conv. - **bronze eyeliner pencil**9K/yr-7.5%5.1% conv. - **brown shimmer eyeliner**5K/yr-20.8%4.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bronze-eyeliner/search-terms)
## **Top bronze eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$7K12%$10K16%$13K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Shimmer Finish 212 Bronze 0.01 oz**REVLON**$7.60**4.5★51,636 rev](https://www.amazon.com/dp/B0F6TQF8DN) [2**Rimmel London Exaggerate Smoke n Shine Eye Definer Eyeliner Long-Wearing Gel Formula Flake-Free 002 Copper Bling 0.01oz**Rimmel**$6.14**4.4★2,478 rev](https://www.amazon.com/dp/B00UYJBYOI) [3**COVERGIRL Perfect Point Plus Ink Gel Eye Pencil Pigmented Long-Wearing Vegan Formula Bronze Glow 285 0.01oz**COVERGIRL**$6.79**4.4★1,783 rev](https://www.amazon.com/dp/B0BVC1D86D) [4**MAYBELLINE New York Tattoo Studio Long-Lasting Sharpenable Eyeliner Makeup Pencil Glide on Smooth Gel Pigment 36 Hour Wear Waterproof Bronze Glitz 0.04 oz**MAYBELLINE**$4.85**4.4★36,243 rev](https://www.amazon.com/dp/B09Y113X4J) [5**LOreal Paris Makeup Infallible Pro-Last Pencil Eyeliner Waterproof and Smudge-Resistant Glides on Easily to Create any Look Bronze 0.042 oz.**L'Oreal Paris**$9.57**4.3★15,169 rev](https://www.amazon.com/dp/B07H67CL6W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NYX PROFESSIONAL MAKEUP Epic Inky Stix Eyeliner Mechanical Cream Gel Eyeliner Waterproof Formula With Up To 24HR Wear - 03 Kinetic Copper (Metallic Rich Brown)**NYX PROFESSIONAL MAKEUP**$12.66**960 rev7mo ago](https://www.amazon.com/dp/B0FV5BBW9Z) [**LOreal Paris Haute Couleur Kohl Eyeliner Pencil Intense Eye Liner Color with Smooth Gel-Like Formula Up To 12HR Eye Makeup Wear 160 Bronze Chiffon**L'Oreal Paris**$7.55**361 rev8mo ago](https://www.amazon.com/dp/B0FSSSFPJ5) [**Charlotte Tilbury Magic Eyeliner - Waterproof Eyeliner Pencil with Matte & Metallic Finishes - Creamy Blendable Formula with Up to 16HR Wear - Smudge & Humidity Proof - Copper Charge**Charlotte Tilbury**$32.06**266 rev10mo ago](https://www.amazon.com/dp/B0FGF2WPNT) [**e.l.f. H2O Proof Eyeliner Pen Felt Tip Waterproof Long-Lasting High-Pigmented Liner For Bold Looks Vegan & Cruelty-Free Deep Brown**e.l.f.**$7.77**13,099 rev1y ago](https://www.amazon.com/dp/B0F2XCM5LQ) [**MAYBELLINE Color Tattoo Longwear Multi-Use 24HR Eye Shadow Stix Rich Long Lasting Eyeshadow Eyeliner and Eye Primer Stick I Am Spicy (Copper Rose Shimmer)**MAYBELLINE**$8.75**3,622 rev1y ago](https://www.amazon.com/dp/B0F67G7R5Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Almay All-Day Eyeliner Pencil Smudge Proof Waterproof Eye Makeup Hypoallergenic Built-In Sharpener 211 Brown Topaz 0.01 oz**Almay**$7.08**4.5★**▲ 173%**](https://www.amazon.com/dp/B07H3X8XYZ) [**e.l.f. H2O Proof Eyeliner Pen Felt Tip Waterproof Long-Lasting High-Pigmented Liner For Bold Looks Vegan & Cruelty-Free Deep Brown**e.l.f.**$7.77**4.5★**▲ 163%**](https://www.amazon.com/dp/B0F2XCM5LQ) [**NYX PROFESSIONAL MAKEUP Epic Inky Stix Eyeliner Mechanical Cream Gel Eyeliner Waterproof Formula With Up To 24HR Wear - 03 Kinetic Copper (Metallic Rich Brown)**NYX PROFESSIONAL MAKEUP**$12.66**4.2★**▲ 66%**](https://www.amazon.com/dp/B0FV5BBW9Z) [**Julep When Pencil Met Gel Eyeliner Waterproof Long-Lasting Smudge-Proof Liner for Everyday to Night Looks Bronze Shimmer**Julep**$11.35**4.1★**▲ 62%**](https://www.amazon.com/dp/B019QSJU9I) [**Statement Shimmer Liner (014 Metallic Bronze)**Moira**$7.44**4.0★**▲ 44%**](https://www.amazon.com/dp/B0CZWN9ZLY)
**~~View all trending →~~**
## **What buyers say about bronze eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**28%
*“Color is pretty”*
**Quality-Overall**10%
*“provides great definition”*
**Soft Feel**9%
*“Goes on smooth”*
**Eyeliner Quality**9%
*“The eyeliner goes on very smoothly”*
**Ease Of Application**6%
*“Easy to apply”*
**Durability**6%
*“Durable”*
**Ease Of Use**5%
*“Simple and Easy”*
**Smudge Resistance**4%
*“lasts all day without smudging”*
**Value For Money**4%
*“Good for the price”*
**Eyelash Quality**2%
*“I like this eyeliner because it is easy to apply”*
### **What buyers complain about **
**Durability**14%
*“Breaks super easy”*
**Color**14%
*“Color inaccurate”*
**Moist/Dry**9%
*“Dried out”*
**Smudge Resistance**5%
*“Not smudge proof”*
**Functionality-Overall**5%
*“Will return it doesnt work well or go on smoothly”*
**Eyeliner Quality**5%
*“The eyeliner pen is bad”*
**Hard Feel**4%
*“Its hard and doesnt go on smoothly”*
**Ease Of Use**3%
*“Difficult to use”*
**Quality-Overall**2%
*“Very disappointed in a brand I usually love”*
**Value For Money**2%
*“but my main problem is the price”*
### **Top return reasons **
**Color**35%
**Eyeliner Quality**29%
**Advertised Vs Actual Product**7%
**Moist/Dry**4%
**Functionality-Overall**4%
**Defective Material/Parts**2%
**Durability**2%
**Water Resistance**2%
**Quality-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is bronze eyeliner profitable to sell on Amazon United States?**
- The niche generates $84K/yr across 34 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the bronze eyeliner niche?**
- 21 brands and 116 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in bronze eyeliner?**
- Top complaints mined from reviews: Durability, Color, Moist/Dry. The return rate is 0.7%.
- **When does demand for bronze eyeliner peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the bronze eyeliner niche?**
- Listings span $1.25–$32.06; the average listing price is $10.25 (sweet spot $15–$100). The average incumbent carries 14,135 reviews — the moat a new listing must climb.
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