[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-british-sterling-cologne-for-men":3,"research-sidebar-rollups":369},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":49,"baselines":85,"demand":90,"seasonality":202,"brandShare":203,"products":207,"feedback":249,"searchTerms":310,"related":334,"lastUpdated":35},"4da3feb1-607b-4704-af62-1d61bd3cd8f5","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":29,"successfulLaunches360":30,"newProducts360":30,"amazonNicheId":4,"title":31,"slug":32,"href":33,"leafCategoryName":34,"scrapedAt":35,"brandCount":20,"brandCountYearAgo":36,"sellerCount":37,"signals":38,"avgBsr":39,"pageQuality":30,"unitsSoldMin":40,"unitsSoldAvgMin":41,"unitsSoldAvgMax":42,"revenueMin":43,"revenueMax":44,"avgBrandAgeMonths":45,"avgSellerAgeDays":46,"top20ClickShare":20,"top20BrandShare":20,"primePct":47,"oosRate":48},265648,57584,1.6668,0.0335,0.1087,1,4.53,997,42.44,25.61,90.26,4,6000,0.75,0.0001,0,"british sterling cologne for men","british-sterling-cologne-for-men","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbritish-sterling-cologne-for-men","Men's","2026-07-15T13:45:51.886253+00:00",2,66,[],543,5000,750,1000,212200,254640,119,156,0.5,0.1538,{"score":50,"verdict":51,"components":52},47,"skip",[53,58,61,65,67,69,72,77,80,83],{"key":54,"score":55,"weight":56,"raw":57},"marketSize",49,0.15,265648.12,{"key":59,"score":60,"weight":56,"raw":18},"growth",29,{"key":62,"score":63,"weight":64,"raw":19},"conversion",90,0.1,{"key":66,"score":30,"weight":56,"raw":20},"competition",{"key":68,"score":30,"weight":64,"raw":20},"brandShare",{"key":70,"score":71,"weight":64,"raw":21},"qualityGap",37,{"key":73,"score":74,"weight":75,"raw":76},"reviewMoat",63,0.05,996.5,{"key":78,"score":79,"weight":64,"raw":29},"returns",100,{"key":81,"score":82,"weight":75,"raw":23},"avgPrice",95,{"key":84,"score":82,"weight":75,"raw":20},"priceRange",{"avgRating":86,"medianPrice":87,"medianReturnRate":88,"nichesTracked":89},4.42,24.38,0.0215,115062,{"points":91,"droppedPartialWeek":201},[92,95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,148,151,154,157,159,162,165,168,171,174,177,180,183,186,189,192,195,198],{"week":93,"volume":94},"2025-11-02",1006,{"week":96,"volume":97},"2025-11-09",1567,{"week":99,"volume":100},"2025-11-16",1422,{"week":102,"volume":103},"2025-11-23",1797,{"week":105,"volume":106},"2025-11-30",2202,{"week":108,"volume":109},"2025-12-07",2380,{"week":111,"volume":112},"2025-12-14",2416,{"week":114,"volume":115},"2025-12-21",2534,{"week":117,"volume":118},"2025-12-28",1466,{"week":120,"volume":121},"2026-01-04",1096,{"week":123,"volume":124},"2026-01-11",936,{"week":126,"volume":127},"2026-01-18",894,{"week":129,"volume":130},"2026-01-25",752,{"week":132,"volume":133},"2026-02-01",698,{"week":135,"volume":136},"2026-02-08",814,{"week":138,"volume":139},"2026-02-15",854,{"week":141,"volume":142},"2026-02-22",878,{"week":144,"volume":145},"2026-03-01",740,{"week":147,"volume":130},"2026-03-08",{"week":149,"volume":150},"2026-03-15",643,{"week":152,"volume":153},"2026-03-22",722,{"week":155,"volume":156},"2026-03-29",713,{"week":158,"volume":145},"2026-04-05",{"week":160,"volume":161},"2026-04-12",687,{"week":163,"volume":164},"2026-04-19",715,{"week":166,"volume":167},"2026-04-26",603,{"week":169,"volume":170},"2026-05-03",795,{"week":172,"volume":173},"2026-05-10",779,{"week":175,"volume":176},"2026-05-17",743,{"week":178,"volume":179},"2026-05-24",801,{"week":181,"volume":182},"2026-05-31",782,{"week":184,"volume":185},"2026-06-07",813,{"week":187,"volume":188},"2026-06-14",724,{"week":190,"volume":191},"2026-06-21",1075,{"week":193,"volume":194},"2026-06-28",1072,{"week":196,"volume":197},"2026-07-05",635,{"week":199,"volume":200},"2026-07-12",681,false,null,{"top":204,"otherBrandCount":30,"otherClickShare":30},[205],{"brand":206,"clickShare":20},"Dana",[208,219,229,238],{"asin":209,"title":210,"brand":206,"imageUrl":211,"price":212,"rating":213,"reviews":214,"clickShare90":215,"clickShare360":216,"launchDate":217,"amazonUrl":218},"B0012RXT5I","British Sterling By Dana For Men. Cologne Splash 3.8-Ounces","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F410MGcPWBVL.jpg",27.34,4.5,388,0.5827,0.6122,"2003-12-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0012RXT5I",{"asin":220,"title":221,"brand":206,"imageUrl":222,"price":24,"rating":223,"reviews":224,"clickShare90":225,"clickShare360":226,"launchDate":227,"amazonUrl":228},"B0012RXT6W","British Sterling Aftershave for Men By DANA 3.8 Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F412up1tlSoL.jpg",4.6,887,0.2952,0.2966,"2006-11-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0012RXT6W",{"asin":230,"title":231,"brand":206,"imageUrl":232,"price":25,"rating":223,"reviews":233,"clickShare90":234,"clickShare360":235,"launchDate":236,"amazonUrl":237},"B000JL3Y5I","British Sterling Cologne for Men by DANA 5.7 Oz.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41WKRTmB6dL.jpg",2276,0.0829,0.0444,"2002-12-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB000JL3Y5I",{"asin":239,"title":240,"brand":206,"imageUrl":241,"price":242,"rating":243,"reviews":244,"clickShare90":245,"clickShare360":246,"launchDate":247,"amazonUrl":248},"B00KWDRM2Y","British Sterling Him Private Stock By Dana 3.8 oz Eau De Toilette Spray for Men","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41uhfQJhKrL.jpg",26.57,4.4,435,0.0392,0.0468,"2014-06-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00KWDRM2Y",{"love":250,"hate":283,"returnReasons":309},[251,258,265,272,278],{"topic":252,"percentOfMentions":253,"verbatims":254},"Smell",0.7559999999999999,[255,256,257],"Classic Scent","Best scent","It smells great with long lasting smell",{"topic":259,"percentOfMentions":260,"verbatims":261},"Quality-Overall",0.11900000000000001,[262,263,264],"Good quality aftershave","I'm very happy with the size, bottle quality, and overall presentation","Excellent product",{"topic":266,"percentOfMentions":267,"verbatims":268},"Value For Money",0.047599999999999996,[269,270,271],"a great value for your money","Price is reasonable","it is a good value for the amount you get",{"topic":273,"percentOfMentions":274,"verbatims":275},"Size-Overall",0.023799999999999998,[276,277],"I'm very happy with the size","The size of bottle makes it last a long time",{"topic":279,"percentOfMentions":280,"verbatims":281},"Efficiency",0.0179,[282],"Works well",[284,290,296,301,305],{"topic":252,"percentOfMentions":285,"verbatims":286},0.5556,[287,288,289],"Does not smell the same","that smell was terrible","Smells nothing like the original",{"topic":291,"percentOfMentions":292,"verbatims":293},"Advertised Vs Actual Product",0.11109999999999999,[294,295],"Not the same at all","Not the same",{"topic":297,"percentOfMentions":292,"verbatims":298},"Ease Of Use",[299,300],"becoming so hard to get","the cover on the bottle is hard to open",{"topic":259,"percentOfMentions":302,"verbatims":303},0.0556,[304],"assume that's the reason for the poor quality",{"topic":306,"percentOfMentions":302,"verbatims":307},"Hard Feel",[308],"It's too harsh",[],[311,315,320,325,330],{"term":31,"volume":312,"growthQoq":313,"conversionRate":314},27987,-0.0368,0.096,{"term":316,"volume":317,"growthQoq":318,"conversionRate":319},"british sterling cologne",10502,0.0699,0.0922,{"term":321,"volume":322,"growthQoq":323,"conversionRate":324},"british sterling",7152,0.1381,0.0919,{"term":326,"volume":327,"growthQoq":328,"conversionRate":329},"british sterling aftershave for men",8118,-0.272,0.1552,{"term":331,"volume":332,"growthQoq":333,"conversionRate":56},"british sterling aftershave",3825,2.4432,[335,342,347,353,358,363],{"title":336,"href":337,"score":338,"verdict":339,"marketSize":340,"growth90":341},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":343,"href":344,"score":338,"verdict":339,"marketSize":345,"growth90":346},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":348,"href":349,"score":338,"verdict":350,"marketSize":351,"growth90":352},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":354,"href":355,"score":338,"verdict":339,"marketSize":356,"growth90":357},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":359,"href":360,"score":338,"verdict":350,"marketSize":361,"growth90":362},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":364,"href":365,"score":366,"verdict":339,"marketSize":367,"growth90":368},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[370,377,380,387,394,401,408,415,422,429,436,443,450,457,464,471,478,485,492,499],{"nodeId":371,"label":372,"slug":373,"href":374,"nichesTracked":375,"marketSizeTotal":376},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":378,"marketSizeTotal":379},10978,8129370268,{"nodeId":381,"label":382,"slug":383,"href":384,"nichesTracked":385,"marketSizeTotal":386},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":388,"label":389,"slug":390,"href":391,"nichesTracked":392,"marketSizeTotal":393},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":395,"label":396,"slug":397,"href":398,"nichesTracked":399,"marketSizeTotal":400},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":402,"label":403,"slug":404,"href":405,"nichesTracked":406,"marketSizeTotal":407},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":409,"label":410,"slug":411,"href":412,"nichesTracked":413,"marketSizeTotal":414},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":416,"label":417,"slug":418,"href":419,"nichesTracked":420,"marketSizeTotal":421},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":423,"label":424,"slug":425,"href":426,"nichesTracked":427,"marketSizeTotal":428},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":430,"label":431,"slug":432,"href":433,"nichesTracked":434,"marketSizeTotal":435},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":437,"label":438,"slug":439,"href":440,"nichesTracked":441,"marketSizeTotal":442},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":444,"label":445,"slug":446,"href":447,"nichesTracked":448,"marketSizeTotal":449},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":451,"label":452,"slug":453,"href":454,"nichesTracked":455,"marketSizeTotal":456},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":458,"label":459,"slug":460,"href":461,"nichesTracked":462,"marketSizeTotal":463},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":465,"label":466,"slug":467,"href":468,"nichesTracked":469,"marketSizeTotal":470},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":472,"label":473,"slug":474,"href":475,"nichesTracked":476,"marketSizeTotal":477},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":479,"label":480,"slug":481,"href":482,"nichesTracked":483,"marketSizeTotal":484},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":486,"label":487,"slug":488,"href":489,"nichesTracked":490,"marketSizeTotal":491},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":493,"label":494,"slug":495,"href":496,"nichesTracked":497,"marketSizeTotal":498},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":500,"label":501,"slug":502,"href":503,"nichesTracked":36,"marketSizeTotal":504},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]