[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-british-sterling-cologne-for-men":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":185,"baselines":221,"demand":226,"seasonality":338,"brandShare":339,"products":343,"feedback":385,"searchTerms":446,"related":470,"lastUpdated":172},"4da3feb1-607b-4704-af62-1d61bd3cd8f5","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":165,"returnRate":166,"successfulLaunches360":167,"newProducts360":167,"amazonNicheId":145,"title":168,"slug":169,"href":170,"leafCategoryName":171,"scrapedAt":172,"brandCount":157,"brandCountYearAgo":142,"sellerCount":173,"signals":174,"avgBsr":175,"pageQuality":167,"unitsSoldMin":176,"unitsSoldAvgMin":177,"unitsSoldAvgMax":178,"revenueMin":179,"revenueMax":180,"avgBrandAgeMonths":181,"avgSellerAgeDays":182,"top20ClickShare":157,"top20BrandShare":157,"primePct":183,"oosRate":184},265648,57584,1.6668,0.0335,0.1087,1,4.53,997,42.44,25.61,90.26,4,6000,0.75,0.0001,0,"british sterling cologne for men","british-sterling-cologne-for-men","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbritish-sterling-cologne-for-men","Men's","2026-07-15T13:45:51.886253+00:00",66,[],543,5000,750,1000,212200,254640,119,156,0.5,0.1538,{"score":186,"verdict":187,"components":188},47,"skip",[189,194,197,201,203,205,208,213,216,219],{"key":190,"score":191,"weight":192,"raw":193},"marketSize",49,0.15,265648.12,{"key":195,"score":196,"weight":192,"raw":155},"growth",29,{"key":198,"score":199,"weight":200,"raw":156},"conversion",90,0.1,{"key":202,"score":167,"weight":192,"raw":157},"competition",{"key":204,"score":167,"weight":200,"raw":157},"brandShare",{"key":206,"score":207,"weight":200,"raw":158},"qualityGap",37,{"key":209,"score":210,"weight":211,"raw":212},"reviewMoat",63,0.05,996.5,{"key":214,"score":215,"weight":200,"raw":166},"returns",100,{"key":217,"score":218,"weight":211,"raw":160},"avgPrice",95,{"key":220,"score":218,"weight":211,"raw":157},"priceRange",{"avgRating":222,"medianPrice":223,"medianReturnRate":224,"nichesTracked":225},4.42,24.38,0.0215,115062,{"points":227,"droppedPartialWeek":337},[228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,284,287,290,293,295,298,301,304,307,310,313,316,319,322,325,328,331,334],{"week":229,"volume":230},"2025-11-02",1006,{"week":232,"volume":233},"2025-11-09",1567,{"week":235,"volume":236},"2025-11-16",1422,{"week":238,"volume":239},"2025-11-23",1797,{"week":241,"volume":242},"2025-11-30",2202,{"week":244,"volume":245},"2025-12-07",2380,{"week":247,"volume":248},"2025-12-14",2416,{"week":250,"volume":251},"2025-12-21",2534,{"week":253,"volume":254},"2025-12-28",1466,{"week":256,"volume":257},"2026-01-04",1096,{"week":259,"volume":260},"2026-01-11",936,{"week":262,"volume":263},"2026-01-18",894,{"week":265,"volume":266},"2026-01-25",752,{"week":268,"volume":269},"2026-02-01",698,{"week":271,"volume":272},"2026-02-08",814,{"week":274,"volume":275},"2026-02-15",854,{"week":277,"volume":278},"2026-02-22",878,{"week":280,"volume":281},"2026-03-01",740,{"week":283,"volume":266},"2026-03-08",{"week":285,"volume":286},"2026-03-15",643,{"week":288,"volume":289},"2026-03-22",722,{"week":291,"volume":292},"2026-03-29",713,{"week":294,"volume":281},"2026-04-05",{"week":296,"volume":297},"2026-04-12",687,{"week":299,"volume":300},"2026-04-19",715,{"week":302,"volume":303},"2026-04-26",603,{"week":305,"volume":306},"2026-05-03",795,{"week":308,"volume":309},"2026-05-10",779,{"week":311,"volume":312},"2026-05-17",743,{"week":314,"volume":315},"2026-05-24",801,{"week":317,"volume":318},"2026-05-31",782,{"week":320,"volume":321},"2026-06-07",813,{"week":323,"volume":324},"2026-06-14",724,{"week":326,"volume":327},"2026-06-21",1075,{"week":329,"volume":330},"2026-06-28",1072,{"week":332,"volume":333},"2026-07-05",635,{"week":335,"volume":336},"2026-07-12",681,false,null,{"top":340,"otherBrandCount":167,"otherClickShare":167},[341],{"brand":342,"clickShare":157},"Dana",[344,355,365,374],{"asin":345,"title":346,"brand":342,"imageUrl":347,"price":348,"rating":349,"reviews":350,"clickShare90":351,"clickShare360":352,"launchDate":353,"amazonUrl":354},"B0012RXT5I","British Sterling By Dana For Men. Cologne Splash 3.8-Ounces","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F410MGcPWBVL.jpg",27.34,4.5,388,0.5827,0.6122,"2003-12-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0012RXT5I",{"asin":356,"title":357,"brand":342,"imageUrl":358,"price":161,"rating":359,"reviews":360,"clickShare90":361,"clickShare360":362,"launchDate":363,"amazonUrl":364},"B0012RXT6W","British Sterling Aftershave for Men By DANA 3.8 Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F412up1tlSoL.jpg",4.6,887,0.2952,0.2966,"2006-11-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0012RXT6W",{"asin":366,"title":367,"brand":342,"imageUrl":368,"price":162,"rating":359,"reviews":369,"clickShare90":370,"clickShare360":371,"launchDate":372,"amazonUrl":373},"B000JL3Y5I","British Sterling Cologne for Men by DANA 5.7 Oz.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41WKRTmB6dL.jpg",2276,0.0829,0.0444,"2002-12-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB000JL3Y5I",{"asin":375,"title":376,"brand":342,"imageUrl":377,"price":378,"rating":379,"reviews":380,"clickShare90":381,"clickShare360":382,"launchDate":383,"amazonUrl":384},"B00KWDRM2Y","British Sterling Him Private Stock By Dana 3.8 oz Eau De Toilette Spray for Men","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41uhfQJhKrL.jpg",26.57,4.4,435,0.0392,0.0468,"2014-06-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00KWDRM2Y",{"love":386,"hate":419,"returnReasons":445},[387,394,401,408,414],{"topic":388,"percentOfMentions":389,"verbatims":390},"Smell",0.7559999999999999,[391,392,393],"Classic Scent","Best scent","It smells great with long lasting smell",{"topic":395,"percentOfMentions":396,"verbatims":397},"Quality-Overall",0.11900000000000001,[398,399,400],"Good quality aftershave","I'm very happy with the size, bottle quality, and overall presentation","Excellent product",{"topic":402,"percentOfMentions":403,"verbatims":404},"Value For Money",0.047599999999999996,[405,406,407],"a great value for your money","Price is reasonable","it is a good value for the amount you get",{"topic":409,"percentOfMentions":410,"verbatims":411},"Size-Overall",0.023799999999999998,[412,413],"I'm very happy with the size","The size of bottle makes it last a long time",{"topic":415,"percentOfMentions":416,"verbatims":417},"Efficiency",0.0179,[418],"Works well",[420,426,432,437,441],{"topic":388,"percentOfMentions":421,"verbatims":422},0.5556,[423,424,425],"Does not smell the same","that smell was terrible","Smells nothing like the original",{"topic":427,"percentOfMentions":428,"verbatims":429},"Advertised Vs Actual Product",0.11109999999999999,[430,431],"Not the same at all","Not the same",{"topic":433,"percentOfMentions":428,"verbatims":434},"Ease Of Use",[435,436],"becoming so hard to get","the cover on the bottle is hard to open",{"topic":395,"percentOfMentions":438,"verbatims":439},0.0556,[440],"assume that's the reason for the poor quality",{"topic":442,"percentOfMentions":438,"verbatims":443},"Hard Feel",[444],"It's too harsh",[],[447,451,456,461,466],{"term":168,"volume":448,"growthQoq":449,"conversionRate":450},27987,-0.0368,0.096,{"term":452,"volume":453,"growthQoq":454,"conversionRate":455},"british sterling cologne",10502,0.0699,0.0922,{"term":457,"volume":458,"growthQoq":459,"conversionRate":460},"british sterling",7152,0.1381,0.0919,{"term":462,"volume":463,"growthQoq":464,"conversionRate":465},"british sterling aftershave for men",8118,-0.272,0.1552,{"term":467,"volume":468,"growthQoq":469,"conversionRate":192},"british sterling aftershave",3825,2.4432,[471,478,483,489,494,499],{"title":472,"href":473,"score":474,"verdict":475,"marketSize":476,"growth90":477},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":479,"href":480,"score":474,"verdict":475,"marketSize":481,"growth90":482},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":484,"href":485,"score":474,"verdict":486,"marketSize":487,"growth90":488},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":490,"href":491,"score":474,"verdict":475,"marketSize":492,"growth90":493},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":495,"href":496,"score":474,"verdict":486,"marketSize":497,"growth90":498},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":500,"href":501,"score":502,"verdict":475,"marketSize":503,"growth90":504},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]