---
title: "Branch Basics Hand Soap — $62K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/branch-basics-hand-soap"
last_updated: "2026-08-09T20:07:27.436Z"
locale: en
meta:
description: "Niche score 50/100 · $62K/yr market · 34K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $62K/yr market · 34K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Branch Basics Hand Soap — $62K/yr Amazon US Niche (2026) - Flapen"
---
# **branch basics hand soap**
**Worth a look**
Shows low returns (0.6%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 15Growth 64Conversion 75Competition 23Returns 97Price range 81Avg price 95Brand share 11Review moat 25Quality gap 62
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.90**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.32–$54.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+42.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,020.57**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$62K**
$62K/yr · 34K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, branch basics hand soap is a $62K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **branch basics hand soap market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$65K–$78K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#326**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**567**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**2%**
- Branch Basics59% - BIO SPECTRA ATTITUDE17% - Molly's Suds12% - Koala Eco4% - everyone for every body4% - Cleancult3% - Open — no brand owns it (1 brand, 2%)
## **Top branch basics hand soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$25K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Branch Basics Gel Hand Soap Refill 32oz | Plant & Mineral-Based Formula with Aloe Chamomile & Meadowfoam Oil | Fragrance-Free Gentle & Safe for Sensitive Skin**Branch Basics**$54.69**3.0★4 rev](https://www.amazon.com/dp/B0GWFSCYTF) [2**Branch Basics Gel Hand Soap 16oz Bottle | Plant & Mineral-Based Formula with Aloe Chamomile & Meadowfoam Oil | Nourishing Fragrance-Free & Gentle on Sensitive Skin**Branch Basics**$43.54**4.0★39 rev](https://www.amazon.com/dp/B0F19JQ3W5) [3**ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Pine & Sage 16 Fl Oz**BIO SPECTRA ATTITUDE**$8.88**4.4★1,444 rev](https://www.amazon.com/dp/B0B4ZCVDSQ) [4**Mollys Suds Foaming Hand Soap - Made with Aloe and Coconut Oil | Moisturizing Hand Wash | Clean Ingredients Infused with Essential Oils | Unscented - 8.25 Oz (Pack of 3)**Molly's Suds**$23.91**4.5★721 rev](https://www.amazon.com/dp/B0CJXJ4Y34) [5**ATTITUDE Liquid Hand Soap EWG Verified Plant and Mineral-Based Vegan Personal Care Products Pear & Amber 16 Fl Oz**BIO SPECTRA ATTITUDE**$8.93**4.5★6,013 rev](https://www.amazon.com/dp/B01MCT2ETE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Branch Basics Gel Hand Soap Refill 32oz | Plant & Mineral-Based Formula with Aloe Chamomile & Meadowfoam Oil | Fragrance-Free Gentle & Safe for Sensitive Skin**Branch Basics**$54.69**4 rev2mo ago](https://www.amazon.com/dp/B0GWFSCYTF) [**Branch Basics Gel Hand Soap 16oz Bottle | Plant & Mineral-Based Formula with Aloe Chamomile & Meadowfoam Oil | Nourishing Fragrance-Free & Gentle on Sensitive Skin**Branch Basics**$43.54**39 rev1y ago](https://www.amazon.com/dp/B0F19JQ3W5) [**Branch Basics Gel Hand Soap Refill 32oz Pouch | Plant & Mineral-Based Formula with Aloe Chamomile & Meadowfoam Oil | Fragrance-Free Gentle & Safe for Sensitive Skin**Branch Basics**$54.22**28 rev1y ago](https://www.amazon.com/dp/B0F19J77GR) [**Branch Basics Concentrate Refill (33.8 oz) | All Purpose Multi-Surface Cleaning Concentrate - Replace Every Household Cleaner | Plant & Mineral-Based Human-Safe Fragrance Free**Branch Basics**$54.25**618 rev1y ago](https://www.amazon.com/dp/B0D9WG23V6) [**Koala Eco Hand Wash - with Australian Lemon Scented Eucalyptus & Rosemary Essential Oil - 16 oz**Koala Eco**$16.44**180 rev2y ago](https://www.amazon.com/dp/B0D8V31HL2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Branch Basics Gel Hand Soap Refill 32oz | Plant & Mineral-Based Formula with Aloe Chamomile & Meadowfoam Oil | Fragrance-Free Gentle & Safe for Sensitive Skin**Branch Basics**$54.69**3.0★**▲ 221%**](https://www.amazon.com/dp/B0GWFSCYTF) [**Koala Eco Hand Wash - with Australian Lemon Scented Eucalyptus & Rosemary Essential Oil - 16 oz**Koala Eco**$16.44**4.7★**▲ 188%**](https://www.amazon.com/dp/B0D8V31HL2) [**Mollys Suds Foaming Hand Soap - Made with Aloe and Coconut Oil | Moisturizing Hand Wash | Clean Ingredients Infused with Essential Oils | Unscented - 8.25 Oz (Pack of 3)**Molly's Suds**$23.91**4.5★**▲ 106%**](https://www.amazon.com/dp/B0CJXJ4Y34) [**Cleancult Liquid Hand Soap Refill - Lemon Verbena - Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack**Cleancult**$6.32**4.4★**▲ 94%**](https://www.amazon.com/dp/B0BVGJHJVN) [**Mollys Suds Foaming Hand Soap - Made with Aloe and Coconut Oil | Moisturizing Hand Wash | Clean Ingredients Infused with Essential Oils | Peppermint - 8.25 Oz (Pack of 3)**Molly's Suds**$23.84**4.5★**▲ 35%**](https://www.amazon.com/dp/B0CJX64JHQ)
**~~View all trending →~~**
## **What buyers say about branch basics hand soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**25%
*“Clean Scent”*
**Quality-Overall**9%
*“Excellent product”*
**Ease Of Cleaning**8%
*“its awesome for all multipurpose cleanings”*
**Cleansing**8%
*“does a great job cleaning”*
**Toxic/Chemical Free**6%
*“safe and toxic free”*
**Soft Feel**4%
*“Its super gentle on the skin”*
**Value For Money**3%
*“It is a great money saver”*
**Ingredients-Overall**3%
*“Clean Ingredients”*
**Moist/Dry**3%
*“it doesnt dry my hands”*
**Ease Of Use**2%
*“easy to use”*
### **What buyers complain about **
**Smell**18%
*“I think it has an odd smell”*
**Value For Money**10%
*“A little expensive”*
**Leak-Proof**8%
*“Leaked in the packaging”*
**Dispensing Mechanism**6%
*“Dispenser is not great*”*
**Motor Power**5%
*“the pump did not work”*
**Moist/Dry**5%
*“Too drying”*
**Dilute/Watery**5%
*“Diluted product”*
**Allergies**3%
*“I have allergies”*
**Suitability Dry Skin**1%
*“It does not dry out my skin”*
**Adhesion/Stickiness**1%
*“leaves my pumps sticky”*
### **Top return reasons **
**Leak-Proof**31%
**Smell**23%
**Motor Power**22%
**Advertised Vs Actual Product**5%
**Value For Money**3%
**Dispensing Mechanism**2%
**Defective Material/Parts**2%
**Dilute/Watery**2%
**Size-Overall**2%
**Moist/Dry**1%
## **Common questions**
- **Is branch basics hand soap profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +42.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the branch basics hand soap niche?**
- 7 brands and 567 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in branch basics hand soap?**
- Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.6%.
- **What does it cost to enter the branch basics hand soap niche?**
- Listings span $6.32–$54.69; the average listing price is $25.90 (sweet spot $15–$100). The average incumbent carries 4,021 reviews — the moat a new listing must climb.
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