---
title: "Braided Hair Tie — $27K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/braided-hair-tie"
last_updated: "2026-08-09T18:49:35.927Z"
locale: en
meta:
description: "Niche score 50/100 · $27K/yr market · 70K searches/yr · $8.46 avg price. A small market ($27K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $27K/yr market · 70K searches/yr · $8.46 avg price. A small market ($27K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Braided Hair Tie — $27K/yr Amazon US Niche (2026) - Flapen"
---
# **braided hair tie**
**Worth a look**
Shows low returns (0.6%), but a small market ($27K/yr) keeps it on the watch list.
Market size 7Growth 36Conversion 54Competition 68Returns 97Price range 20Avg price 24Brand share 81Review moat 62Quality gap 50
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,017.31**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+8.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$8.46**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$3.28–$17.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$27K**
$27K/yr · 70K searches
According to Flapen's Amazon United States niche tracking, braided hair tie is a $27K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **braided hair tie market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$25K–$34K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#1,046**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **72%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**54%**
Top 20: 96%
**Top-5 click share**
**44%**
Top 20: 86%
**Open market**
**40%**
- Scunci20% - SUSULU10% - Xinnun9% - WDGROW8% - EasYoung7% - Funtopia7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/braided-hair-tie/trend)
## **Top braided hair tie search terms**
- **braided hair ties**51K/yr+9.1%3.8% conv. - **braided hair tie**7K/yr+2.1%2.6% conv. - **scunci braided hair ties**5K/yr+8.0%5.3% conv. - **hair ties braided**4K/yr+3.3%4.5% conv. - **braided ponytail holders**3K/yr+5.9%3.9% conv. - **braided hair ties ponytail holders**332/yr+242.1%1.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/braided-hair-tie/search-terms)
## **Top braided hair tie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8006%$2K9%$2K12%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scunci Everyday & Active Braided No Damage and Super Comfy Hair Elastics Bundle - Black and Multi-Colored 3 Packs (18 Count)**Scunci**$17.92**4.6★355 rev](https://www.amazon.com/dp/B07BPBSQRK) [2**100Pcs Hair Ties Bulk for Women & Girls - No Damage Elastic Scrunchies Soft Braided Hair Bands for Thick/Thin Hair Colorful Ponytail Holders**SUSULU**$9.84**4.7★627 rev](https://www.amazon.com/dp/B07PVQY8QM) [3**Xinnun 48 Pcs Braided Hair Ties Elastic Ponytail Holders Accessories Hair Ties Soft Rubber Bands for Women and Girls Christmas Gift Bright Colors**Xinnun**$8.94**4.5★115 rev](https://www.amazon.com/dp/B09F9BTDCR) [4**Large Braided Mens Hair Ties for Man Hair Bands for Long Hair Men Bun Black Pony Tails Ties for Women Guys Bracelet Hair Ties for Sport Girls Thick Hair Durable Stretch Scrunchies**WDGROW**$10.41**4.5★465 rev](https://www.amazon.com/dp/B09FQ9KLQP) [5**EasYoung 10pcs Braided Hair Ties for Thick Curly Hair - No Crease Coils for Mens Buns & Womens Long Hair**EasYoung**$8.84**4.6★497 rev](https://www.amazon.com/dp/B0CBJTW94Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FORENEE Hair Ties for Thick Hair - 10Pcs Braided Ponytail Holders No Damage**forenee**$9.96**5 rev2mo ago](https://www.amazon.com/dp/B0GK7BVGDK) [**The Hair Edit Braided Bands Hair Ties Set Hair Ties for Fine to Medium Hair Women and Girls Hair Accessories Stylish Ponytail Holders for Everyday Wear Hair Bands in Neutral Colors 12-Pack**The Hair Edit**$9.97**34 rev6mo ago](https://www.amazon.com/dp/B0GBSG9TK1) [**Wig Hair Ties Wig Braided Hair Elastic Rope Ponytail Holders Wig Imitation Head Ropes Hair Band - No Damage Hair Ties for Women Girls Teens Hair Accessories (Black+Black Brown)**Denlydom**$4.96**103 rev1y ago](https://www.amazon.com/dp/B0DDC16TZ4) [**48 PCS Boho Hair Ties Elastic Hair Tie Bracelets for Women Cute Hair Ties No Damage Ponytail Holders for Girls with Thick and Thin Hair - Multicolor**SLNZAPTY**$8.38**1,358 rev2y ago](https://www.amazon.com/dp/B0CZ3QK79G) [**OHCISP Boho Hair Ties 20 PCS of 4 Styles Cute Bands for Thick or Thin Hair No Damage Elastic Bracelets Brown Hair Accessories for Girls and Women**OHCISP**$6.86**1,716 rev2y ago](https://www.amazon.com/dp/B0CSYNFBPH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FORENEE Hair Ties for Thick Hair - 10Pcs Braided Ponytail Holders No Damage**forenee**$9.96**5.0★**▲ 357%**](https://www.amazon.com/dp/B0GK7BVGDK) [**The Hair Edit Braided Bands Hair Ties Set Hair Ties for Fine to Medium Hair Women and Girls Hair Accessories Stylish Ponytail Holders for Everyday Wear Hair Bands in Neutral Colors 12-Pack**The Hair Edit**$9.97**4.7★**▲ 345%**](https://www.amazon.com/dp/B0GBSG9TK1) [**Ryan & Rose - Cutie Bands - Elastic Hair Ties (Blonde (12 Pack))**Ryan & Rose**$9.95**4.4★**▲ 97%**](https://www.amazon.com/dp/B0DMWSXW5N) [**Chuangdi 12 Pieces Cotton Hair Ties Braided Elastic Hair Bands Ropes Braided Ponytail Holders Accessories for Women(Black)**Chuangdi**$6.72**4.4★**▲ 82%**](https://www.amazon.com/dp/B0995TW6VR) [**Hair Ties for Women Girls Funtopia 30 Pcs Elastics Hair Bands Ponytail Holders for Thick Hair No Damage No Crease Hair Elastics (Black/Brown/White/Beige/Coffee)**Funtopia**$8.93**4.5★**▲ 45%**](https://www.amazon.com/dp/B08HMVX2K2)
**~~View all trending →~~**
## **What buyers say about braided hair tie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“The product itself is lovely”*
**Suitability Straight Hair**12%
*“Great for hair”*
**Durability**10%
*“Soft BT durable”*
**Hair Styling**9%
*“Cute and provide a strong hold for thick hair”*
**Color**9%
*“Cute colors”*
**Stretchability/Expandability/Elasticity**7%
*“Good stretch to them”*
**Shape/Style**4%
*“I love this style”*
**Value For Money**3%
*“are very affordable”*
**Comfort-Overall**3%
*“are very comfy”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Stretchability/Expandability/Elasticity**18%
*“The elasticity is terrible”*
**Durability**17%
*“break easily”*
**Size-Overall**8%
*“Way small, disappointing”*
**Quality-Overall**7%
*“these are extremely low quality”*
**Suitability Long Hair**5%
*“Twice around isn't enough to hold my hair”*
**Color**4%
*“The colors werent pretty like the photo in the description”*
**Suitability Straight Hair**4%
*“These do not work for thick hair”*
**Hair Related**3%
*“They are the only ones I use they don't pull my hair at all”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Value For Money**3%
*“Waste of money”*
### **Top return reasons **
**Size-Overall**18%
**Suitability Long Hair**14%
**Stretchability/Expandability/Elasticity**8%
**Color**8%
**Advertised Vs Actual Product**7%
**Quality-Overall**6%
**Suitability Short Hair**4%
**Suitability Colored Hair**4%
**Suitability Straight Hair**3%
**Material Quality**3%
## **Common questions**
- **Is braided hair tie profitable to sell on Amazon United States?**
- The niche generates $27K/yr across 36 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the braided hair tie niche?**
- 25 brands and 57 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in braided hair tie?**
- Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Durability, Size-Overall. The return rate is 0.6%.
- **When does demand for braided hair tie peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the braided hair tie niche?**
- Listings span $3.28–$17.92; the average listing price is $8.46 (sweet spot $15–$100). The average incumbent carries 1,017 reviews — the moat a new listing must climb.
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