---
title: "Reviews — bourbon soap - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bourbon-soap/reviews"
last_updated: "2026-08-09T18:47:52.456Z"
locale: en
meta:
  description: "Niche score 53/100 · $402K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $402K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — bourbon soap - Flapen"
---

# **bourbon soap**

**Worth a look**

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 56Growth 31Conversion 95Competition 43Returns 99Price range 78Avg price 94Brand share 0Review moat 22Quality gap 40

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$22.75**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.20–$46.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$402K**

$402K/yr · 140K searches

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+4.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****9,220.33**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Reviews