---
title: "Bourbon Soap — $402K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bourbon-soap"
last_updated: "2026-08-09T20:04:23.236Z"
locale: en
meta:
description: "Niche score 53/100 · $402K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $402K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bourbon Soap — $402K/yr Amazon US Niche (2026) - Flapen"
---
# **bourbon soap**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 56Growth 31Conversion 95Competition 43Returns 99Price range 78Avg price 94Brand share 0Review moat 22Quality gap 40
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$22.75**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.20–$46.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$402K**
$402K/yr · 140K searches
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+4.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,220.33**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bourbon soap is a $402K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bourbon soap market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$341K–$455K**
- units × avg price
- **Conversion rate**
- **12.6%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**585**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**0%**
- Dr. Squatch78% - Duke Cannon Supply Co.22%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.6% search growth over the last 90 days.
50K30KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Apr, Dec · busiest ÷ quietest = 5.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bourbon-soap/trend)
## **Top bourbon soap search terms**
- **dr squatch wood barrel bourbon**23K/yr+8.9%8.7% conv. - **wood barrel bourbon dr squatch**20K/yr+14.2%11.9% conv. - **duke cannon buffalo trace**12K/yr+4.5%9.4% conv. - **dr squatch soap wood barrel bourbon**13K/yr+37.3%15.4% conv. - **dr squatch body wash wood barrel bourbon**8K/yr-3.4%7.1% conv. - **bourbon soap**7K/yr+14.9%8.2% conv. - **wood barrel bourbon**4K/yr+68.2%10.2% conv. - **dr squatch bourbon**5K/yr+46.6%10.3% conv. - **dr squatch liquid soap wood barrel bourbon**6K/yr-54.7%4.7% conv. - **duke cannon bourbon**5K/yr+15.8%10.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bourbon-soap/search-terms)
## **Top bourbon soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$40K20%$80K30%$121K40%$161K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr. Squatch All Natural Bar Soap for Men with Medium Grit Wood Barrel Bourbon 5 Ounce (Pack of 1)**Dr. Squatch**$6.60**4.7★2,879 rev](https://www.amazon.com/dp/B0B1VSPC44) [2**Dr. Squatch Natural Mens Bar Soap - Cold Process Body Soap Bar with Natural Oils - Gifts for Men - Wood Barrel Bourbon (5 oz 3-Pack)**Dr. Squatch**$20.85**4.6★13,552 rev](https://www.amazon.com/dp/B0F7Y54LQL) [3**Duke Cannon Supply Co. Extra Large Bar Soap - Mens Natural Bar Soap With A Masculine Scent - Big American Bourbon Scented - All Skin Types - Hydrating Big Brick of Soap - Bourbon 10 oz**Duke Cannon Supply Co.**$7.68**4.8★1,664 rev](https://www.amazon.com/dp/B0DVMHBV8Q) [4**Dr. Squatch Natural Mens Deodorant Aluminum Free Natural Deodorant Men with Charcoal & Postbiotics for 72-Hour Odor Protection Wood Barrel Bourbon 2.65oz Stick (3-Pack)**Dr. Squatch**$35.27**4.5★6,040 rev](https://www.amazon.com/dp/B0D4C3MX2X) [5**Dr. Squatch Natural Mens Deodorant Aluminum Free Natural Deodorant Men with Charcoal & Postbiotics for 72-Hour Odor Protection Maverick Musk + Wood Barrel Bourbon 2.65oz Stick (2-Pack)**Dr. Squatch**$25.54**4.3★24,377 rev](https://www.amazon.com/dp/B0DDY9Z1XR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dr. Squatch Invisible Glide Natural Mens Deodorant Smooth Glide No Stains Aluminum Free Deodorant Men Safe for Sensitive Skin Fresh Falls + Wood Barrel Bourbon 2.65oz (2-Pack)**Dr. Squatch**$24.09**1,044 rev6mo ago](https://www.amazon.com/dp/B0FXNBT8WN) [**Duke Cannon Supply Co. Bar Soap Puck - Mens Rounded Bar Soap with Masculine Scents - Disc-Shaped Mens Soap - Hydrating & Deep Cleaning - All Skin Types - Bourbon 5 oz**Duke Cannon Supply Co.**$6.20**569 rev10mo ago](https://www.amazon.com/dp/B0FQK9515S) [**Dr. Squatch Mens Natural Shampoo and Conditioner Set Sulfate & Paraben Free Natural Shampoo and Conditioner for Men Scalp Nourishing Formula Wood Barrel Bourbon (11 fl oz 2-Pack)**Dr. Squatch**$30.37**11,254 rev11mo ago](https://www.amazon.com/dp/B0FJG2V6DF) [**Dr. Squatch Natural Mens Bar Soap - Cold Process Body Soap Bar with Natural Oils - Gifts for Men - Wood Barrel Bourbon (5 oz 3-Pack)**Dr. Squatch**$20.85**13,552 rev1y ago](https://www.amazon.com/dp/B0F7Y54LQL) [**Duke Cannon Supply Co. Thick High Viscosity Body Wash - 3X Thicker Cleansing Shower and Bath Gel Mineral-Enriched Body Wash for Men - Big American Bourbon - Mens Body Scrub - Bourbon (18 oz)**Duke Cannon Supply Co.**$7.73**1,287 rev1y ago](https://www.amazon.com/dp/B0DYK9FVNL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr. Squatch Invisible Glide Natural Mens Deodorant Smooth Glide No Stains Aluminum Free Deodorant Men Safe for Sensitive Skin Fresh Falls + Wood Barrel Bourbon 2.65oz (2-Pack)**Dr. Squatch**$24.09**4.2★**▲ 130%**](https://www.amazon.com/dp/B0FXNBT8WN) [**Dr. Squatch Natural Mens Body Wash Shower Gel - Cleansing Nourishing Long Lasting Scent Moisturizing Body Wash for Men - Coconut Castaway + Wood Barrel Bourbon (14 oz 2-Pack)**Dr. Squatch**$31.64**4.4★**▲ 50%**](https://www.amazon.com/dp/B0DCCD1QWQ) [**Dr. Squatch Natural Mens Deodorant Aluminum Free Natural Deodorant Men with Charcoal & Postbiotics for 72-Hour Odor Protection Wood Barrel Bourbon 2.65oz Stick**Dr. Squatch**$12.91**4.3★**▲ 35%**](https://www.amazon.com/dp/B0D824G7SQ) [**Dr. Squatch Natural Mens Body Wash Shower Gel - Cleansing Nourishing Long Lasting Scent Moisturizing Body Wash for Men - Pine Tar + Wood Barrel Bourbon (14 oz 2-Pack)**Dr. Squatch**$31.94**4.4★**▲ 33%**](https://www.amazon.com/dp/B0DCCDZKGL) [**Dr. Squatch Natural Cologne for Men - Scent-Lock Technology and Sustainably-Sourced Ingredients - Fireside Bourbon Cologne (1.7 fl oz)**Dr. Squatch**$46.67**4.5★**▲ 32%**](https://www.amazon.com/dp/B0BV7FVKZY)
**~~View all trending →~~**
## **What buyers say about bourbon soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**56%
*“mild aroma”*
**Quality-Overall**10%
*“high quality & delivered quickly”*
**Value For Money**3%
*“Worth the money”*
**Durability**3%
*“proven endurance”*
**Cleansing**3%
*“leaves you clean”*
**Advertised Vs Actual Product**3%
*“Arrived as expected”*
**Lather**2%
*“Generous lather and rinses off thoroughly”*
**Efficiency**1%
*“Does the job”*
**Size-Overall**1%
*“This definitely fits the bill”*
**Ease Of Cleaning**1%
*“The best clean you will ever feel”*
### **What buyers complain about **
**Smell**25%
*“Smells strange”*
**Value For Money**15%
*“Expensive”*
**Durability**8%
*“not great lifespan”*
**Allergies**4%
*“I was allergic”*
**Lather**3%
*“It doesn't make a good lather”*
**Stain Resistance**3%
*“All my shirts that were worn while using this deodorant are now permanently stained and unwearable”*
**Functionality-Overall**2%
*“Doesnt work well”*
**Quality-Overall**2%
*“Its absolute trash”*
**Advertised Vs Actual Product**2%
*“Natural fragrance claim is false”*
**Moist/Dry**2%
*“Chalky when dry”*
### **Top return reasons **
**Smell**57%
**Advertised Vs Actual Product**9%
**Leak-Proof**8%
**Value For Money**5%
**Functionality-Overall**4%
**Defective Material/Parts**2%
**Stain Resistance**2%
**Moist/Dry**2%
**Product Condition**2%
**Size-Overall**1%
## **Common questions**
- **Is bourbon soap profitable to sell on Amazon United States?**
- The niche generates $402K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the bourbon soap niche?**
- 2 brands and 585 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bourbon soap?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.3%.
- **When does demand for bourbon soap peak?**
- Demand peaks in Jan–Apr–Dec; the busiest month runs 5.7× the quietest.
- **What does it cost to enter the bourbon soap niche?**
- Listings span $6.20–$46.67; the average listing price is $22.75 (sweet spot $15–$100). The average incumbent carries 9,220 reviews — the moat a new listing must climb.
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