[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-bourbon-cologne-for-men":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":185,"baselines":221,"demand":226,"seasonality":540,"brandShare":553,"products":564,"feedback":613,"searchTerms":737,"related":787,"lastUpdated":171},"aeab005dfd052329fec2edc28e17a1b2","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":165,"returnRate":166,"successfulLaunches360":157,"newProducts360":157,"amazonNicheId":145,"title":167,"slug":168,"href":169,"leafCategoryName":170,"scrapedAt":171,"brandCount":172,"brandCountYearAgo":142,"sellerCount":173,"signals":174,"avgBsr":175,"pageQuality":176,"unitsSoldMin":177,"unitsSoldAvgMin":178,"unitsSoldAvgMax":179,"revenueMin":180,"revenueMax":181,"avgBrandAgeMonths":182,"avgSellerAgeDays":183,"top20ClickShare":157,"top20BrandShare":157,"primePct":184,"oosRate":176},897842,524604,2.5657,-0.2382,0.0479,1,4.52,1477,35.73,23.25,56.29,5,25000,0.8,0.0007,"bourbon cologne for men","bourbon-cologne-for-men","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbourbon-cologne-for-men","Men's","2026-07-20T21:27:51.515168+00:00",3,123,[],388,0,20000,10000,12500,714600,893250,82,139,0.4,{"score":186,"verdict":187,"components":188},45,"skip",[189,194,197,201,203,205,208,213,216,219],{"key":190,"score":191,"weight":192,"raw":193},"marketSize",76,0.15,897842.43,{"key":195,"score":196,"weight":192,"raw":155},"growth",13,{"key":198,"score":199,"weight":200,"raw":156},"conversion",57,0.1,{"key":202,"score":176,"weight":192,"raw":157},"competition",{"key":204,"score":176,"weight":200,"raw":157},"brandShare",{"key":206,"score":207,"weight":200,"raw":158},"qualityGap",38,{"key":209,"score":210,"weight":211,"raw":212},"reviewMoat",51,0.05,1477.2,{"key":214,"score":215,"weight":200,"raw":166},"returns",100,{"key":217,"score":218,"weight":211,"raw":160},"avgPrice",95,{"key":220,"score":218,"weight":211,"raw":157},"priceRange",{"avgRating":222,"medianPrice":223,"medianReturnRate":224,"nichesTracked":225},4.42,24.38,0.0215,115062,{"points":227,"droppedPartialWeek":539},[228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392,395,398,401,404,407,410,413,416,419,422,425,428,431,434,437,440,443,446,449,452,455,458,461,464,467,470,473,476,479,482,485,488,491,494,497,500,503,506,509,512,515,518,521,524,527,530,533,536],{"week":229,"volume":230},"2024-07-21",1013,{"week":232,"volume":233},"2024-07-28",717,{"week":235,"volume":236},"2024-08-04",2138,{"week":238,"volume":239},"2024-08-11",2097,{"week":241,"volume":242},"2024-08-18",2228,{"week":244,"volume":245},"2024-08-25",2193,{"week":247,"volume":248},"2024-09-01",2209,{"week":250,"volume":251},"2024-09-08",2199,{"week":253,"volume":254},"2024-09-15",2322,{"week":256,"volume":257},"2024-09-22",2310,{"week":259,"volume":260},"2024-09-29",2459,{"week":262,"volume":263},"2024-10-06",913,{"week":265,"volume":266},"2024-10-13",1055,{"week":268,"volume":269},"2024-10-20",824,{"week":271,"volume":272},"2024-10-27",958,{"week":274,"volume":275},"2024-11-03",999,{"week":277,"volume":278},"2024-11-10",1026,{"week":280,"volume":281},"2024-11-17",1222,{"week":283,"volume":284},"2024-11-24",1447,{"week":286,"volume":287},"2024-12-01",2197,{"week":289,"volume":290},"2024-12-08",1896,{"week":292,"volume":293},"2024-12-15",2231,{"week":295,"volume":296},"2024-12-22",2440,{"week":298,"volume":299},"2024-12-29",1545,{"week":301,"volume":302},"2025-01-05",2161,{"week":304,"volume":305},"2025-01-12",1866,{"week":307,"volume":308},"2025-01-19",1472,{"week":310,"volume":311},"2025-01-26",1562,{"week":313,"volume":314},"2025-02-02",1714,{"week":316,"volume":317},"2025-02-09",2431,{"week":319,"volume":320},"2025-02-16",2480,{"week":322,"volume":323},"2025-02-23",1851,{"week":325,"volume":326},"2025-03-02",1623,{"week":328,"volume":329},"2025-03-09",1604,{"week":331,"volume":332},"2025-03-16",1428,{"week":334,"volume":335},"2025-03-23",1366,{"week":337,"volume":338},"2025-03-30",633,{"week":340,"volume":341},"2025-04-06",1581,{"week":343,"volume":308},"2025-04-13",{"week":345,"volume":346},"2025-04-20",1419,{"week":348,"volume":349},"2025-04-27",1358,{"week":351,"volume":352},"2025-05-04",3595,{"week":354,"volume":355},"2025-05-11",3573,{"week":357,"volume":358},"2025-05-18",3536,{"week":360,"volume":361},"2025-05-25",3419,{"week":363,"volume":364},"2025-06-01",3643,{"week":366,"volume":367},"2025-06-08",3759,{"week":369,"volume":370},"2025-06-15",4463,{"week":372,"volume":373},"2025-06-22",2991,{"week":375,"volume":376},"2025-06-29",2880,{"week":378,"volume":379},"2025-07-06",3187,{"week":381,"volume":382},"2025-07-13",4079,{"week":384,"volume":385},"2025-07-20",3196,{"week":387,"volume":388},"2025-07-27",3451,{"week":390,"volume":391},"2025-08-03",3471,{"week":393,"volume":394},"2025-08-10",3718,{"week":396,"volume":397},"2025-08-17",3799,{"week":399,"volume":400},"2025-08-24",3681,{"week":402,"volume":403},"2025-08-31",3484,{"week":405,"volume":406},"2025-09-07",3690,{"week":408,"volume":409},"2025-09-14",3680,{"week":411,"volume":412},"2025-09-21",4279,{"week":414,"volume":415},"2025-09-28",4064,{"week":417,"volume":418},"2025-10-05",4343,{"week":420,"volume":421},"2025-10-12",4960,{"week":423,"volume":424},"2025-10-19",4359,{"week":426,"volume":427},"2025-10-26",4020,{"week":429,"volume":430},"2025-11-02",2142,{"week":432,"volume":433},"2025-11-09",2405,{"week":435,"volume":436},"2025-11-16",2449,{"week":438,"volume":439},"2025-11-23",3160,{"week":441,"volume":442},"2025-11-30",4242,{"week":444,"volume":445},"2025-12-07",4527,{"week":447,"volume":448},"2025-12-14",4691,{"week":450,"volume":451},"2025-12-21",5722,{"week":453,"volume":454},"2025-12-28",4394,{"week":456,"volume":457},"2026-01-04",2770,{"week":459,"volume":460},"2026-01-11",2132,{"week":462,"volume":463},"2026-01-18",2250,{"week":465,"volume":466},"2026-01-25",1950,{"week":468,"volume":469},"2026-02-01",10717,{"week":471,"volume":472},"2026-02-08",10841,{"week":474,"volume":475},"2026-02-15",10805,{"week":477,"volume":478},"2026-02-22",10584,{"week":480,"volume":481},"2026-03-01",8956,{"week":483,"volume":484},"2026-03-08",9295,{"week":486,"volume":487},"2026-03-15",8605,{"week":489,"volume":490},"2026-03-22",8111,{"week":492,"volume":493},"2026-03-29",7756,{"week":495,"volume":496},"2026-04-05",8407,{"week":498,"volume":499},"2026-04-12",7835,{"week":501,"volume":502},"2026-04-19",7705,{"week":504,"volume":505},"2026-04-26",7442,{"week":507,"volume":508},"2026-05-03",7776,{"week":510,"volume":511},"2026-05-10",7672,{"week":513,"volume":514},"2026-05-17",7620,{"week":516,"volume":517},"2026-05-24",6798,{"week":519,"volume":520},"2026-05-31",6635,{"week":522,"volume":523},"2026-06-07",2761,{"week":525,"volume":526},"2026-06-14",2877,{"week":528,"volume":529},"2026-06-21",3535,{"week":531,"volume":532},"2026-06-28",3024,{"week":534,"volume":535},"2026-07-05",5454,{"week":537,"volume":538},"2026-07-12",5490,false,[541,542,543,544,545,546,547,548,549,550,551,552],0.5450359779411383,1.7340459749840471,1.332041897311122,1.2550698547912655,1.517424644615875,0.8972240812122113,0.8965459101355593,0.8035840174128278,0.8156637055405972,0.722713053222451,0.5722714782515465,0.8885315016661738,{"top":554,"otherBrandCount":176,"otherClickShare":176},[555,558,561],{"brand":556,"clickShare":557},"Lattafa",0.8377,{"brand":559,"clickShare":560},"Bath & Body Works",0.0898,{"brand":562,"clickShare":563},"ocpcrn",0.0725,[565,575,584,594,603],{"asin":566,"title":567,"brand":556,"imageUrl":568,"price":569,"rating":570,"reviews":571,"clickShare90":572,"clickShare360":573,"launchDate":292,"amazonUrl":574},"B0DQJBMZVW","Lattafa Asad Bourbon for Unisex Eau de Parfum Spray 3.4 Ounce \u002F 100 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Hb3JWwPlL.jpg",26.84,4.7,6331,0.7891,0.848,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DQJBMZVW",{"asin":576,"title":577,"brand":562,"imageUrl":578,"price":161,"rating":579,"reviews":580,"clickShare90":563,"clickShare360":581,"launchDate":582,"amazonUrl":583},"B0G58H1SLS","ocpcrn Bourbon Asad Eau De Parfum Perfumes for men Unisex 3.4 ounce(100 ML)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31+BJyB9adL.jpg",4.1,67,0.0396,"2025-06-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G58H1SLS",{"asin":585,"title":586,"brand":556,"imageUrl":587,"price":162,"rating":588,"reviews":589,"clickShare90":590,"clickShare360":591,"launchDate":592,"amazonUrl":593},"B0G4SYKTJN","Lattafa Asad Elixir + Asad Bourbon EDP 100ml Spray Bundle","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41YCZaY1gzL.jpg",4.6,59,0.0486,0.0206,"2025-12-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G4SYKTJN",{"asin":595,"title":596,"brand":559,"imageUrl":597,"price":598,"rating":588,"reviews":599,"clickShare90":600,"clickShare360":581,"launchDate":601,"amazonUrl":602},"B0CHKV1QH7","Bath & Body Works Mahogany Teakwood Cologne - Mens Cologne for Everyday Use - Long-Lasting High Fragrance Oil Concentration - Dermatologist-Approved - Sophisticated Scent Experience - Gifts for Him","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31iiO5SxXeL.jpg",35.57,708,0.0456,"2022-06-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CHKV1QH7",{"asin":604,"title":605,"brand":559,"imageUrl":606,"price":607,"rating":588,"reviews":608,"clickShare90":609,"clickShare360":610,"launchDate":611,"amazonUrl":612},"B0D1CMXFPC","Bath & Body Works Bourbon Cologne - Mens Cologne for Everyday Use - Long-Lasting High Fragrance Oil Concentration - Dermatologist-Approved - Sophisticated Scent Experience - Gifts for Him","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F314GfTOOsqL.jpg",36.72,221,0.0442,0.0522,"2017-06-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D1CMXFPC",{"love":614,"hate":682,"returnReasons":736},[615,622,629,636,643,650,657,664,671,677],{"topic":616,"percentOfMentions":617,"verbatims":618},"Smell",0.7342,[619,620,621],"Fresh fragrance\u002F lasting long","Great fragrance","Amazing scent",{"topic":623,"percentOfMentions":624,"verbatims":625},"Value For Money",0.0687,[626,627,628],"good value","Good for price","Great deal",{"topic":630,"percentOfMentions":631,"verbatims":632},"Quality-Overall",0.0602,[633,634,635],"Additionally, the bottles are beautiful","Performance is solid","Excellent Quality",{"topic":637,"percentOfMentions":638,"verbatims":639},"Durability",0.0432,[640,641,642],"Great proformance and longevity for the price","It lasts well throughout the day","So far its lasted a good amount of time",{"topic":644,"percentOfMentions":645,"verbatims":646},"Soft Feel",0.0178,[647,648,649],"Nice smooth and sweet","It smells smooth","Softness",{"topic":651,"percentOfMentions":652,"verbatims":653},"Advertised Vs Actual Product",0.0088,[654,655,656],"Product As Described","The bottle looks just as it does in the photo if not better","It gets the job done",{"topic":658,"percentOfMentions":659,"verbatims":660},"Moist\u002FDry",0.0073,[661,662,663],"dries down beautifully","The dry down is softer","This helps hydrate your skin",{"topic":665,"percentOfMentions":666,"verbatims":667},"Suitability Winter Weather",0.005,[668,669,670],"It is cheap and is good for all winter and fall occasions","Perfect for the winter","Can be worn in winter, fall, or night time",{"topic":672,"percentOfMentions":666,"verbatims":673},"Suitability Hot Weather",[674,675,676],"I think its perfect for evenings or cooler weather","Best for nights out, cooler weather, and date\u002Fnight situations,","It projects well and lasts long, making it a strong choice for evenings or cooler weather",{"topic":678,"percentOfMentions":679,"verbatims":680},"Material Quality",0.0046,[681],"for the price point it's a solid product",[683,689,695,701,706,712,718,722,726,732],{"topic":616,"percentOfMentions":684,"verbatims":685},0.428,[686,687,688],"Doesnt smell good","Cheap smell is not good","Definitely not an original scent",{"topic":637,"percentOfMentions":690,"verbatims":691},0.1515,[692,693,694],"It doesnt last any more than 2hours to to be honest","Very poor longevity","not very lasting",{"topic":630,"percentOfMentions":696,"verbatims":697},0.0379,[698,699,700],"Performance lacking","Nothing like the reviews","Terrible quality",{"topic":651,"percentOfMentions":702,"verbatims":703},0.0341,[704,705],"Not as pictured","Not unisex",{"topic":707,"percentOfMentions":702,"verbatims":708},"Leak-Proof",[709,710,711],"the bottle was leaking upon delivery","The bottle arrived leaking","this one was leaking out of the box",{"topic":713,"percentOfMentions":714,"verbatims":715},"Strength",0.0227,[716,717],"I find it pretty weak","not very strong",{"topic":719,"percentOfMentions":714,"verbatims":720},"Ease Of Application",[721],"lingers long after applied",{"topic":623,"percentOfMentions":714,"verbatims":723},[724,725],"Also is is relatively expensive for a cologne","Not worth the price I paid",{"topic":727,"percentOfMentions":728,"verbatims":729},"Unsustainable Design",0.0152,[730,731],"cracks in design of bottles","I don't know if it's design flaw",{"topic":672,"percentOfMentions":733,"verbatims":734},0.011399999999999999,[735],"Daytime summer would be a no-go",[],[738,743,748,753,758,763,768,773,777,782],{"term":739,"volume":740,"growthQoq":741,"conversionRate":742},"asad bourbon",159299,-0.3734,0.0402,{"term":744,"volume":745,"growthQoq":746,"conversionRate":747},"lattafa asad bourbon",71539,-0.3323,0.0472,{"term":749,"volume":750,"growthQoq":751,"conversionRate":752},"bath and body works mens cologne",47022,-0.0687,0.0068,{"term":754,"volume":755,"growthQoq":756,"conversionRate":757},"asad bourbon lattafa",38267,-0.164,0.0417,{"term":759,"volume":760,"growthQoq":761,"conversionRate":762},"bath and body works cologne",29838,-0.0392,0.0086,{"term":764,"volume":765,"growthQoq":766,"conversionRate":767},"bourbon cologne",21383,0.1289,0.0145,{"term":769,"volume":770,"growthQoq":771,"conversionRate":772},"lattafa bourbon",37329,-0.328,0.0461,{"term":167,"volume":774,"growthQoq":775,"conversionRate":776},28280,-0.3674,0.0125,{"term":778,"volume":779,"growthQoq":780,"conversionRate":781},"bath and body works cologne for men",13835,0.0507,0.0109,{"term":783,"volume":784,"growthQoq":785,"conversionRate":786},"bath and body works men cologne",11181,-0.1574,0.0078,[788,795,800,806,811,816],{"title":789,"href":790,"score":791,"verdict":792,"marketSize":793,"growth90":794},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":796,"href":797,"score":791,"verdict":792,"marketSize":798,"growth90":799},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":801,"href":802,"score":791,"verdict":803,"marketSize":804,"growth90":805},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":807,"href":808,"score":791,"verdict":792,"marketSize":809,"growth90":810},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":812,"href":813,"score":791,"verdict":803,"marketSize":814,"growth90":815},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":817,"href":818,"score":191,"verdict":792,"marketSize":819,"growth90":820},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",343682.32,1.1616]