[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-bourbon-cologne-for-men":3,"research-sidebar-rollups":685},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":49,"baselines":85,"demand":90,"seasonality":404,"brandShare":417,"products":428,"feedback":477,"searchTerms":601,"related":651,"lastUpdated":34},"aeab005dfd052329fec2edc28e17a1b2","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":29,"successfulLaunches360":20,"newProducts360":20,"amazonNicheId":4,"title":30,"slug":31,"href":32,"leafCategoryName":33,"scrapedAt":34,"brandCount":35,"brandCountYearAgo":36,"sellerCount":37,"signals":38,"avgBsr":39,"pageQuality":40,"unitsSoldMin":41,"unitsSoldAvgMin":42,"unitsSoldAvgMax":43,"revenueMin":44,"revenueMax":45,"avgBrandAgeMonths":46,"avgSellerAgeDays":47,"top20ClickShare":20,"top20BrandShare":20,"primePct":48,"oosRate":40},897842,524604,2.5657,-0.2382,0.0479,1,4.52,1477,35.73,23.25,56.29,5,25000,0.8,0.0007,"bourbon cologne for men","bourbon-cologne-for-men","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbourbon-cologne-for-men","Men's","2026-07-20T21:27:51.515168+00:00",3,2,123,[],388,0,20000,10000,12500,714600,893250,82,139,0.4,{"score":50,"verdict":51,"components":52},45,"skip",[53,58,61,65,67,69,72,77,80,83],{"key":54,"score":55,"weight":56,"raw":57},"marketSize",76,0.15,897842.43,{"key":59,"score":60,"weight":56,"raw":18},"growth",13,{"key":62,"score":63,"weight":64,"raw":19},"conversion",57,0.1,{"key":66,"score":40,"weight":56,"raw":20},"competition",{"key":68,"score":40,"weight":64,"raw":20},"brandShare",{"key":70,"score":71,"weight":64,"raw":21},"qualityGap",38,{"key":73,"score":74,"weight":75,"raw":76},"reviewMoat",51,0.05,1477.2,{"key":78,"score":79,"weight":64,"raw":29},"returns",100,{"key":81,"score":82,"weight":75,"raw":23},"avgPrice",95,{"key":84,"score":82,"weight":75,"raw":20},"priceRange",{"avgRating":86,"medianPrice":87,"medianReturnRate":88,"nichesTracked":89},4.42,24.38,0.0215,115062,{"points":91,"droppedPartialWeek":403},[92,95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,200,203,206,208,211,214,217,220,223,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400],{"week":93,"volume":94},"2024-07-21",1013,{"week":96,"volume":97},"2024-07-28",717,{"week":99,"volume":100},"2024-08-04",2138,{"week":102,"volume":103},"2024-08-11",2097,{"week":105,"volume":106},"2024-08-18",2228,{"week":108,"volume":109},"2024-08-25",2193,{"week":111,"volume":112},"2024-09-01",2209,{"week":114,"volume":115},"2024-09-08",2199,{"week":117,"volume":118},"2024-09-15",2322,{"week":120,"volume":121},"2024-09-22",2310,{"week":123,"volume":124},"2024-09-29",2459,{"week":126,"volume":127},"2024-10-06",913,{"week":129,"volume":130},"2024-10-13",1055,{"week":132,"volume":133},"2024-10-20",824,{"week":135,"volume":136},"2024-10-27",958,{"week":138,"volume":139},"2024-11-03",999,{"week":141,"volume":142},"2024-11-10",1026,{"week":144,"volume":145},"2024-11-17",1222,{"week":147,"volume":148},"2024-11-24",1447,{"week":150,"volume":151},"2024-12-01",2197,{"week":153,"volume":154},"2024-12-08",1896,{"week":156,"volume":157},"2024-12-15",2231,{"week":159,"volume":160},"2024-12-22",2440,{"week":162,"volume":163},"2024-12-29",1545,{"week":165,"volume":166},"2025-01-05",2161,{"week":168,"volume":169},"2025-01-12",1866,{"week":171,"volume":172},"2025-01-19",1472,{"week":174,"volume":175},"2025-01-26",1562,{"week":177,"volume":178},"2025-02-02",1714,{"week":180,"volume":181},"2025-02-09",2431,{"week":183,"volume":184},"2025-02-16",2480,{"week":186,"volume":187},"2025-02-23",1851,{"week":189,"volume":190},"2025-03-02",1623,{"week":192,"volume":193},"2025-03-09",1604,{"week":195,"volume":196},"2025-03-16",1428,{"week":198,"volume":199},"2025-03-23",1366,{"week":201,"volume":202},"2025-03-30",633,{"week":204,"volume":205},"2025-04-06",1581,{"week":207,"volume":172},"2025-04-13",{"week":209,"volume":210},"2025-04-20",1419,{"week":212,"volume":213},"2025-04-27",1358,{"week":215,"volume":216},"2025-05-04",3595,{"week":218,"volume":219},"2025-05-11",3573,{"week":221,"volume":222},"2025-05-18",3536,{"week":224,"volume":225},"2025-05-25",3419,{"week":227,"volume":228},"2025-06-01",3643,{"week":230,"volume":231},"2025-06-08",3759,{"week":233,"volume":234},"2025-06-15",4463,{"week":236,"volume":237},"2025-06-22",2991,{"week":239,"volume":240},"2025-06-29",2880,{"week":242,"volume":243},"2025-07-06",3187,{"week":245,"volume":246},"2025-07-13",4079,{"week":248,"volume":249},"2025-07-20",3196,{"week":251,"volume":252},"2025-07-27",3451,{"week":254,"volume":255},"2025-08-03",3471,{"week":257,"volume":258},"2025-08-10",3718,{"week":260,"volume":261},"2025-08-17",3799,{"week":263,"volume":264},"2025-08-24",3681,{"week":266,"volume":267},"2025-08-31",3484,{"week":269,"volume":270},"2025-09-07",3690,{"week":272,"volume":273},"2025-09-14",3680,{"week":275,"volume":276},"2025-09-21",4279,{"week":278,"volume":279},"2025-09-28",4064,{"week":281,"volume":282},"2025-10-05",4343,{"week":284,"volume":285},"2025-10-12",4960,{"week":287,"volume":288},"2025-10-19",4359,{"week":290,"volume":291},"2025-10-26",4020,{"week":293,"volume":294},"2025-11-02",2142,{"week":296,"volume":297},"2025-11-09",2405,{"week":299,"volume":300},"2025-11-16",2449,{"week":302,"volume":303},"2025-11-23",3160,{"week":305,"volume":306},"2025-11-30",4242,{"week":308,"volume":309},"2025-12-07",4527,{"week":311,"volume":312},"2025-12-14",4691,{"week":314,"volume":315},"2025-12-21",5722,{"week":317,"volume":318},"2025-12-28",4394,{"week":320,"volume":321},"2026-01-04",2770,{"week":323,"volume":324},"2026-01-11",2132,{"week":326,"volume":327},"2026-01-18",2250,{"week":329,"volume":330},"2026-01-25",1950,{"week":332,"volume":333},"2026-02-01",10717,{"week":335,"volume":336},"2026-02-08",10841,{"week":338,"volume":339},"2026-02-15",10805,{"week":341,"volume":342},"2026-02-22",10584,{"week":344,"volume":345},"2026-03-01",8956,{"week":347,"volume":348},"2026-03-08",9295,{"week":350,"volume":351},"2026-03-15",8605,{"week":353,"volume":354},"2026-03-22",8111,{"week":356,"volume":357},"2026-03-29",7756,{"week":359,"volume":360},"2026-04-05",8407,{"week":362,"volume":363},"2026-04-12",7835,{"week":365,"volume":366},"2026-04-19",7705,{"week":368,"volume":369},"2026-04-26",7442,{"week":371,"volume":372},"2026-05-03",7776,{"week":374,"volume":375},"2026-05-10",7672,{"week":377,"volume":378},"2026-05-17",7620,{"week":380,"volume":381},"2026-05-24",6798,{"week":383,"volume":384},"2026-05-31",6635,{"week":386,"volume":387},"2026-06-07",2761,{"week":389,"volume":390},"2026-06-14",2877,{"week":392,"volume":393},"2026-06-21",3535,{"week":395,"volume":396},"2026-06-28",3024,{"week":398,"volume":399},"2026-07-05",5454,{"week":401,"volume":402},"2026-07-12",5490,false,[405,406,407,408,409,410,411,412,413,414,415,416],0.5450359779411383,1.7340459749840471,1.332041897311122,1.2550698547912655,1.517424644615875,0.8972240812122113,0.8965459101355593,0.8035840174128278,0.8156637055405972,0.722713053222451,0.5722714782515465,0.8885315016661738,{"top":418,"otherBrandCount":40,"otherClickShare":40},[419,422,425],{"brand":420,"clickShare":421},"Lattafa",0.8377,{"brand":423,"clickShare":424},"Bath & Body Works",0.0898,{"brand":426,"clickShare":427},"ocpcrn",0.0725,[429,439,448,458,467],{"asin":430,"title":431,"brand":420,"imageUrl":432,"price":433,"rating":434,"reviews":435,"clickShare90":436,"clickShare360":437,"launchDate":156,"amazonUrl":438},"B0DQJBMZVW","Lattafa Asad Bourbon for Unisex Eau de Parfum Spray 3.4 Ounce \u002F 100 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Hb3JWwPlL.jpg",26.84,4.7,6331,0.7891,0.848,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DQJBMZVW",{"asin":440,"title":441,"brand":426,"imageUrl":442,"price":24,"rating":443,"reviews":444,"clickShare90":427,"clickShare360":445,"launchDate":446,"amazonUrl":447},"B0G58H1SLS","ocpcrn Bourbon Asad Eau De Parfum Perfumes for men Unisex 3.4 ounce(100 ML)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31+BJyB9adL.jpg",4.1,67,0.0396,"2025-06-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G58H1SLS",{"asin":449,"title":450,"brand":420,"imageUrl":451,"price":25,"rating":452,"reviews":453,"clickShare90":454,"clickShare360":455,"launchDate":456,"amazonUrl":457},"B0G4SYKTJN","Lattafa Asad Elixir + Asad Bourbon EDP 100ml Spray Bundle","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41YCZaY1gzL.jpg",4.6,59,0.0486,0.0206,"2025-12-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G4SYKTJN",{"asin":459,"title":460,"brand":423,"imageUrl":461,"price":462,"rating":452,"reviews":463,"clickShare90":464,"clickShare360":445,"launchDate":465,"amazonUrl":466},"B0CHKV1QH7","Bath & Body Works Mahogany Teakwood Cologne - Mens Cologne for Everyday Use - Long-Lasting High Fragrance Oil Concentration - Dermatologist-Approved - Sophisticated Scent Experience - Gifts for Him","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31iiO5SxXeL.jpg",35.57,708,0.0456,"2022-06-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CHKV1QH7",{"asin":468,"title":469,"brand":423,"imageUrl":470,"price":471,"rating":452,"reviews":472,"clickShare90":473,"clickShare360":474,"launchDate":475,"amazonUrl":476},"B0D1CMXFPC","Bath & Body Works Bourbon Cologne - Mens Cologne for Everyday Use - Long-Lasting High Fragrance Oil Concentration - Dermatologist-Approved - Sophisticated Scent Experience - Gifts for Him","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F314GfTOOsqL.jpg",36.72,221,0.0442,0.0522,"2017-06-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D1CMXFPC",{"love":478,"hate":546,"returnReasons":600},[479,486,493,500,507,514,521,528,535,541],{"topic":480,"percentOfMentions":481,"verbatims":482},"Smell",0.7342,[483,484,485],"Fresh fragrance\u002F lasting long","Great fragrance","Amazing scent",{"topic":487,"percentOfMentions":488,"verbatims":489},"Value For Money",0.0687,[490,491,492],"good value","Good for price","Great deal",{"topic":494,"percentOfMentions":495,"verbatims":496},"Quality-Overall",0.0602,[497,498,499],"Additionally, the bottles are beautiful","Performance is solid","Excellent Quality",{"topic":501,"percentOfMentions":502,"verbatims":503},"Durability",0.0432,[504,505,506],"Great proformance and longevity for the price","It lasts well throughout the day","So far its lasted a good amount of time",{"topic":508,"percentOfMentions":509,"verbatims":510},"Soft Feel",0.0178,[511,512,513],"Nice smooth and sweet","It smells smooth","Softness",{"topic":515,"percentOfMentions":516,"verbatims":517},"Advertised Vs Actual Product",0.0088,[518,519,520],"Product As Described","The bottle looks just as it does in the photo if not better","It gets the job done",{"topic":522,"percentOfMentions":523,"verbatims":524},"Moist\u002FDry",0.0073,[525,526,527],"dries down beautifully","The dry down is softer","This helps hydrate your skin",{"topic":529,"percentOfMentions":530,"verbatims":531},"Suitability Winter Weather",0.005,[532,533,534],"It is cheap and is good for all winter and fall occasions","Perfect for the winter","Can be worn in winter, fall, or night time",{"topic":536,"percentOfMentions":530,"verbatims":537},"Suitability Hot Weather",[538,539,540],"I think its perfect for evenings or cooler weather","Best for nights out, cooler weather, and date\u002Fnight situations,","It projects well and lasts long, making it a strong choice for evenings or cooler weather",{"topic":542,"percentOfMentions":543,"verbatims":544},"Material Quality",0.0046,[545],"for the price point it's a solid product",[547,553,559,565,570,576,582,586,590,596],{"topic":480,"percentOfMentions":548,"verbatims":549},0.428,[550,551,552],"Doesnt smell good","Cheap smell is not good","Definitely not an original scent",{"topic":501,"percentOfMentions":554,"verbatims":555},0.1515,[556,557,558],"It doesnt last any more than 2hours to to be honest","Very poor longevity","not very lasting",{"topic":494,"percentOfMentions":560,"verbatims":561},0.0379,[562,563,564],"Performance lacking","Nothing like the reviews","Terrible quality",{"topic":515,"percentOfMentions":566,"verbatims":567},0.0341,[568,569],"Not as pictured","Not unisex",{"topic":571,"percentOfMentions":566,"verbatims":572},"Leak-Proof",[573,574,575],"the bottle was leaking upon delivery","The bottle arrived leaking","this one was leaking out of the box",{"topic":577,"percentOfMentions":578,"verbatims":579},"Strength",0.0227,[580,581],"I find it pretty weak","not very strong",{"topic":583,"percentOfMentions":578,"verbatims":584},"Ease Of Application",[585],"lingers long after applied",{"topic":487,"percentOfMentions":578,"verbatims":587},[588,589],"Also is is relatively expensive for a cologne","Not worth the price I paid",{"topic":591,"percentOfMentions":592,"verbatims":593},"Unsustainable Design",0.0152,[594,595],"cracks in design of bottles","I don't know if it's design flaw",{"topic":536,"percentOfMentions":597,"verbatims":598},0.011399999999999999,[599],"Daytime summer would be a no-go",[],[602,607,612,617,622,627,632,637,641,646],{"term":603,"volume":604,"growthQoq":605,"conversionRate":606},"asad bourbon",159299,-0.3734,0.0402,{"term":608,"volume":609,"growthQoq":610,"conversionRate":611},"lattafa asad bourbon",71539,-0.3323,0.0472,{"term":613,"volume":614,"growthQoq":615,"conversionRate":616},"bath and body works mens cologne",47022,-0.0687,0.0068,{"term":618,"volume":619,"growthQoq":620,"conversionRate":621},"asad bourbon lattafa",38267,-0.164,0.0417,{"term":623,"volume":624,"growthQoq":625,"conversionRate":626},"bath and body works cologne",29838,-0.0392,0.0086,{"term":628,"volume":629,"growthQoq":630,"conversionRate":631},"bourbon cologne",21383,0.1289,0.0145,{"term":633,"volume":634,"growthQoq":635,"conversionRate":636},"lattafa bourbon",37329,-0.328,0.0461,{"term":30,"volume":638,"growthQoq":639,"conversionRate":640},28280,-0.3674,0.0125,{"term":642,"volume":643,"growthQoq":644,"conversionRate":645},"bath and body works cologne for men",13835,0.0507,0.0109,{"term":647,"volume":648,"growthQoq":649,"conversionRate":650},"bath and body works men cologne",11181,-0.1574,0.0078,[652,659,664,670,675,680],{"title":653,"href":654,"score":655,"verdict":656,"marketSize":657,"growth90":658},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":660,"href":661,"score":655,"verdict":656,"marketSize":662,"growth90":663},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":665,"href":666,"score":655,"verdict":667,"marketSize":668,"growth90":669},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":671,"href":672,"score":655,"verdict":656,"marketSize":673,"growth90":674},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":676,"href":677,"score":655,"verdict":667,"marketSize":678,"growth90":679},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":681,"href":682,"score":55,"verdict":656,"marketSize":683,"growth90":684},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",343682.32,1.1616,[686,693,696,703,710,717,724,731,738,745,752,759,766,773,780,787,794,801,808,815],{"nodeId":687,"label":688,"slug":689,"href":690,"nichesTracked":691,"marketSizeTotal":692},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":694,"marketSizeTotal":695},10978,8129370268,{"nodeId":697,"label":698,"slug":699,"href":700,"nichesTracked":701,"marketSizeTotal":702},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":704,"label":705,"slug":706,"href":707,"nichesTracked":708,"marketSizeTotal":709},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":711,"label":712,"slug":713,"href":714,"nichesTracked":715,"marketSizeTotal":716},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":718,"label":719,"slug":720,"href":721,"nichesTracked":722,"marketSizeTotal":723},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":725,"label":726,"slug":727,"href":728,"nichesTracked":729,"marketSizeTotal":730},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":732,"label":733,"slug":734,"href":735,"nichesTracked":736,"marketSizeTotal":737},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":739,"label":740,"slug":741,"href":742,"nichesTracked":743,"marketSizeTotal":744},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":746,"label":747,"slug":748,"href":749,"nichesTracked":750,"marketSizeTotal":751},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":753,"label":754,"slug":755,"href":756,"nichesTracked":757,"marketSizeTotal":758},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":760,"label":761,"slug":762,"href":763,"nichesTracked":764,"marketSizeTotal":765},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":767,"label":768,"slug":769,"href":770,"nichesTracked":771,"marketSizeTotal":772},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":774,"label":775,"slug":776,"href":777,"nichesTracked":778,"marketSizeTotal":779},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":781,"label":782,"slug":783,"href":784,"nichesTracked":785,"marketSizeTotal":786},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":788,"label":789,"slug":790,"href":791,"nichesTracked":792,"marketSizeTotal":793},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":795,"label":796,"slug":797,"href":798,"nichesTracked":799,"marketSizeTotal":800},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":802,"label":803,"slug":804,"href":805,"nichesTracked":806,"marketSizeTotal":807},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":809,"label":810,"slug":811,"href":812,"nichesTracked":813,"marketSizeTotal":814},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":816,"label":817,"slug":818,"href":819,"nichesTracked":36,"marketSizeTotal":820},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]