---
title: "Bourbon Cologne for Men — $898K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bourbon-cologne-for-men"
last_updated: "2026-08-10T02:56:00.122Z"
locale: en
meta:
description: "Niche score 45/100 · $898K/yr market · 525K searches/yr · $35.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $898K/yr market · 525K searches/yr · $35.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bourbon Cologne for Men — $898K/yr Amazon US Niche (2026) - Flapen"
---
# **bourbon cologne for men**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 76Growth 13Conversion 57Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 51Quality gap 38
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$35.73**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$23.25–$56.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$898K**
$898K/yr · 525K searches
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,477.2**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-23.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bourbon cologne for men is a $898K/yr Amazon United States market (525K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bourbon cologne for men market data**
- **Units sold / yr**
- **20K–25K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$715K–$893K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#388**
- **Page quality**
- **0%**
- **Prime**
- **40%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**123**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Lattafa84% - Bath & Body Works9% - ocpcrn7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.8% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bourbon-cologne-for-men/trend)
## **Top bourbon cologne for men search terms**
- **asad bourbon**159K/yr-37.3%4.0% conv. - **lattafa asad bourbon**72K/yr-33.2%4.7% conv. - **bath and body works mens cologne**47K/yr-6.9%0.7% conv. - **asad bourbon lattafa**38K/yr-16.4%4.2% conv. - **bath and body works cologne**30K/yr-3.9%0.9% conv. - **bourbon cologne**21K/yr+12.9%1.5% conv. - **lattafa bourbon**37K/yr-32.8%4.6% conv. - **bourbon cologne for men**28K/yr-36.7%1.3% conv. - **bath and body works cologne for men**14K/yr+5.1%1.1% conv. - **bath and body works men cologne**11K/yr-15.7%0.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bourbon-cologne-for-men/search-terms)
## **Top bourbon cologne for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$180K40%$359K60%$539K80%$718K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lattafa Asad Bourbon for Unisex Eau de Parfum Spray 3.4 Ounce / 100 ml**Lattafa**$26.84**4.7★6,331 rev](https://www.amazon.com/dp/B0DQJBMZVW) [2**ocpcrn Bourbon Asad Eau De Parfum Perfumes for men Unisex 3.4 ounce(100 ML)**ocpcrn**$23.25**4.1★67 rev](https://www.amazon.com/dp/B0G58H1SLS) [3**Lattafa Asad Elixir + Asad Bourbon EDP 100ml Spray Bundle**Lattafa**$56.29**4.6★59 rev](https://www.amazon.com/dp/B0G4SYKTJN) [4**Bath & Body Works Mahogany Teakwood Cologne - Mens Cologne for Everyday Use - Long-Lasting High Fragrance Oil Concentration - Dermatologist-Approved - Sophisticated Scent Experience - Gifts for Him**Bath & Body Works**$35.57**4.6★708 rev](https://www.amazon.com/dp/B0CHKV1QH7) [5**Bath & Body Works Bourbon Cologne - Mens Cologne for Everyday Use - Long-Lasting High Fragrance Oil Concentration - Dermatologist-Approved - Sophisticated Scent Experience - Gifts for Him**Bath & Body Works**$36.72**4.6★221 rev](https://www.amazon.com/dp/B0D1CMXFPC)
### **Newest**
by launch date
[**Lattafa Asad Elixir + Asad Bourbon EDP 100ml Spray Bundle**Lattafa**$56.29**59 rev7mo ago](https://www.amazon.com/dp/B0G4SYKTJN) [**ocpcrn Bourbon Asad Eau De Parfum Perfumes for men Unisex 3.4 ounce(100 ML)**ocpcrn**$23.25**67 rev1y ago](https://www.amazon.com/dp/B0G58H1SLS) [**Lattafa Asad Bourbon for Unisex Eau de Parfum Spray 3.4 Ounce / 100 ml**Lattafa**$26.84**6,331 rev1y ago](https://www.amazon.com/dp/B0DQJBMZVW) [**Bath & Body Works Mahogany Teakwood Cologne - Mens Cologne for Everyday Use - Long-Lasting High Fragrance Oil Concentration - Dermatologist-Approved - Sophisticated Scent Experience - Gifts for Him**Bath & Body Works**$35.57**708 rev4y ago](https://www.amazon.com/dp/B0CHKV1QH7) [**Bath & Body Works Bourbon Cologne - Mens Cologne for Everyday Use - Long-Lasting High Fragrance Oil Concentration - Dermatologist-Approved - Sophisticated Scent Experience - Gifts for Him**Bath & Body Works**$36.72**221 rev9y ago](https://www.amazon.com/dp/B0D1CMXFPC)
### **Trending**
90-day click momentum
[**Lattafa Asad Elixir + Asad Bourbon EDP 100ml Spray Bundle**Lattafa**$56.29**4.6★**▲ 136%**](https://www.amazon.com/dp/B0G4SYKTJN) [**ocpcrn Bourbon Asad Eau De Parfum Perfumes for men Unisex 3.4 ounce(100 ML)**ocpcrn**$23.25**4.1★**▲ 83%**](https://www.amazon.com/dp/B0G58H1SLS) [**Bath & Body Works Mahogany Teakwood Cologne - Mens Cologne for Everyday Use - Long-Lasting High Fragrance Oil Concentration - Dermatologist-Approved - Sophisticated Scent Experience - Gifts for Him**Bath & Body Works**$35.57**4.6★**▲ 15%**](https://www.amazon.com/dp/B0CHKV1QH7) [**Lattafa Asad Bourbon for Unisex Eau de Parfum Spray 3.4 Ounce / 100 ml**Lattafa**$26.84**4.7★**— 7%**](https://www.amazon.com/dp/B0DQJBMZVW) [**Bath & Body Works Bourbon Cologne - Mens Cologne for Everyday Use - Long-Lasting High Fragrance Oil Concentration - Dermatologist-Approved - Sophisticated Scent Experience - Gifts for Him**Bath & Body Works**$36.72**4.6★**▼ 15%**](https://www.amazon.com/dp/B0D1CMXFPC)
## **What buyers say about bourbon cologne for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**73%
*“Fresh fragrance/ lasting long”*
**Value For Money**7%
*“good value”*
**Quality-Overall**6%
*“Additionally, the bottles are beautiful”*
**Durability**4%
*“Great proformance and longevity for the price”*
**Soft Feel**2%
*“Nice smooth and sweet”*
**Advertised Vs Actual Product**1%
*“Product As Described”*
**Moist/Dry**1%
*“dries down beautifully”*
**Suitability Winter Weather**1%
*“It is cheap and is good for all winter and fall occasions”*
**Suitability Hot Weather**1%
*“I think its perfect for evenings or cooler weather”*
**Material Quality**0%
*“for the price point it's a solid product”*
### **What buyers complain about **
**Smell**43%
*“Doesnt smell good”*
**Durability**15%
*“It doesnt last any more than 2hours to to be honest”*
**Quality-Overall**4%
*“Performance lacking”*
**Advertised Vs Actual Product**3%
*“Not as pictured”*
**Leak-Proof**3%
*“the bottle was leaking upon delivery”*
**Strength**2%
*“I find it pretty weak”*
**Ease Of Application**2%
*“lingers long after applied”*
**Value For Money**2%
*“Also is is relatively expensive for a cologne”*
**Unsustainable Design**2%
*“cracks in design of bottles”*
**Suitability Hot Weather**1%
*“Daytime summer would be a no-go”*
## **Common questions**
- **Is bourbon cologne for men profitable to sell on Amazon United States?**
- The niche generates $898K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the bourbon cologne for men niche?**
- 3 brands and 123 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bourbon cologne for men?**
- Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.1%.
- **When does demand for bourbon cologne for men peak?**
- Demand peaks in Feb–Mar–Apr–May; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the bourbon cologne for men niche?**
- Listings span $23.25–$56.29; the average listing price is $35.73 (sweet spot $15–$100). The average incumbent carries 1,477 reviews — the moat a new listing must climb.
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