[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-bounce-me-curl-balm":3,"research-sidebar-rollups":649},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":45,"baselines":80,"demand":85,"seasonality":393,"brandShare":406,"products":410,"feedback":450,"searchTerms":594,"related":614,"lastUpdated":33},"377fe23bee3c2f6376132341015bbd0a","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":20,"returnRate":28,"successfulLaunches360":20,"newProducts360":20,"amazonNicheId":4,"title":29,"slug":30,"href":31,"leafCategoryName":32,"scrapedAt":33,"brandCount":20,"brandCountYearAgo":20,"sellerCount":34,"signals":35,"avgBsr":36,"pageQuality":37,"unitsSoldMin":38,"unitsSoldAvgMin":39,"unitsSoldAvgMax":40,"revenueMin":41,"revenueMax":42,"avgBrandAgeMonths":43,"avgSellerAgeDays":44,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":37},171036,43417,1.2135,0.1904,0.1304,1,4.38,1359,30.21,26.54,38.53,4,5000,0.0134,"bounce me curl balm","bounce-me-curl-balm","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbounce-me-curl-balm","Creams & Lotions","2026-07-14T12:47:14.814158+00:00",2,[],255,0,4000,1000,1250,120840,151050,72,131,{"score":46,"verdict":47,"components":48},49,"skip",[49,54,56,60,62,64,67,72,75,78],{"key":50,"score":51,"weight":52,"raw":53},"marketSize",35,0.15,171036.24,{"key":55,"score":46,"weight":52,"raw":18},"growth",{"key":57,"score":58,"weight":59,"raw":19},"conversion",96,0.1,{"key":61,"score":37,"weight":52,"raw":20},"competition",{"key":63,"score":37,"weight":59,"raw":20},"brandShare",{"key":65,"score":66,"weight":59,"raw":21},"qualityGap",62,{"key":68,"score":69,"weight":70,"raw":71},"reviewMoat",54,0.05,1358.75,{"key":73,"score":74,"weight":59,"raw":28},"returns",88,{"key":76,"score":77,"weight":70,"raw":23},"avgPrice",95,{"key":79,"score":77,"weight":70,"raw":20},"priceRange",{"avgRating":81,"medianPrice":82,"medianReturnRate":83,"nichesTracked":84},4.42,24.38,0.0215,115062,{"points":86,"droppedPartialWeek":392},[87,90,93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,140,143,146,149,152,155,158,161,164,167,170,173,175,178,181,184,187,189,192,195,198,201,204,207,210,213,216,219,222,225,228,231,234,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,346,349,352,355,358,361,364,367,369,372,374,377,380,383,386,389],{"week":88,"volume":89},"2024-07-21",701,{"week":91,"volume":92},"2024-07-28",397,{"week":94,"volume":95},"2024-08-04",451,{"week":97,"volume":98},"2024-08-11",432,{"week":100,"volume":101},"2024-08-18",409,{"week":103,"volume":104},"2024-08-25",374,{"week":106,"volume":107},"2024-09-01",454,{"week":109,"volume":110},"2024-09-08",411,{"week":112,"volume":113},"2024-09-15",385,{"week":115,"volume":116},"2024-09-22",367,{"week":118,"volume":119},"2024-09-29",361,{"week":121,"volume":122},"2024-10-06",325,{"week":124,"volume":125},"2024-10-13",445,{"week":127,"volume":128},"2024-10-20",268,{"week":130,"volume":131},"2024-10-27",323,{"week":133,"volume":134},"2024-11-03",351,{"week":136,"volume":137},"2024-11-10",359,{"week":139,"volume":131},"2024-11-17",{"week":141,"volume":142},"2024-11-24",286,{"week":144,"volume":145},"2024-12-01",307,{"week":147,"volume":148},"2024-12-08",327,{"week":150,"volume":151},"2024-12-15",254,{"week":153,"volume":154},"2024-12-22",322,{"week":156,"volume":157},"2024-12-29",251,{"week":159,"volume":160},"2025-01-05",343,{"week":162,"volume":163},"2025-01-12",402,{"week":165,"volume":166},"2025-01-19",395,{"week":168,"volume":169},"2025-01-26",388,{"week":171,"volume":172},"2025-02-02",377,{"week":174,"volume":101},"2025-02-09",{"week":176,"volume":177},"2025-02-16",453,{"week":179,"volume":180},"2025-02-23",474,{"week":182,"volume":183},"2025-03-02",416,{"week":185,"volume":186},"2025-03-09",444,{"week":188,"volume":180},"2025-03-16",{"week":190,"volume":191},"2025-03-23",465,{"week":193,"volume":194},"2025-03-30",582,{"week":196,"volume":197},"2025-04-06",637,{"week":199,"volume":200},"2025-04-13",557,{"week":202,"volume":203},"2025-04-20",428,{"week":205,"volume":206},"2025-04-27",515,{"week":208,"volume":209},"2025-05-04",500,{"week":211,"volume":212},"2025-05-11",491,{"week":214,"volume":215},"2025-05-18",423,{"week":217,"volume":218},"2025-05-25",545,{"week":220,"volume":221},"2025-06-01",613,{"week":223,"volume":224},"2025-06-08",662,{"week":226,"volume":227},"2025-06-15",611,{"week":229,"volume":230},"2025-06-22",587,{"week":232,"volume":233},"2025-06-29",625,{"week":235,"volume":89},"2025-07-06",{"week":237,"volume":238},"2025-07-13",1046,{"week":240,"volume":241},"2025-07-20",622,{"week":243,"volume":244},"2025-07-27",784,{"week":246,"volume":247},"2025-08-03",765,{"week":249,"volume":250},"2025-08-10",672,{"week":252,"volume":253},"2025-08-17",795,{"week":255,"volume":256},"2025-08-24",833,{"week":258,"volume":259},"2025-08-31",824,{"week":261,"volume":262},"2025-09-07",774,{"week":264,"volume":265},"2025-09-14",679,{"week":267,"volume":268},"2025-09-21",734,{"week":270,"volume":271},"2025-09-28",1194,{"week":273,"volume":274},"2025-10-05",1147,{"week":276,"volume":277},"2025-10-12",1255,{"week":279,"volume":280},"2025-10-19",1003,{"week":282,"volume":283},"2025-10-26",934,{"week":285,"volume":286},"2025-11-02",1516,{"week":288,"volume":289},"2025-11-09",962,{"week":291,"volume":292},"2025-11-16",821,{"week":294,"volume":295},"2025-11-23",1187,{"week":297,"volume":298},"2025-11-30",895,{"week":300,"volume":301},"2025-12-07",727,{"week":303,"volume":304},"2025-12-14",660,{"week":306,"volume":307},"2025-12-21",756,{"week":309,"volume":310},"2025-12-28",745,{"week":312,"volume":313},"2026-01-04",903,{"week":315,"volume":316},"2026-01-11",868,{"week":318,"volume":319},"2026-01-18",775,{"week":321,"volume":322},"2026-01-25",762,{"week":324,"volume":325},"2026-02-01",722,{"week":327,"volume":328},"2026-02-08",705,{"week":330,"volume":331},"2026-02-15",578,{"week":333,"volume":334},"2026-02-22",671,{"week":336,"volume":337},"2026-03-01",628,{"week":339,"volume":340},"2026-03-08",729,{"week":342,"volume":343},"2026-03-15",717,{"week":345,"volume":244},"2026-03-22",{"week":347,"volume":348},"2026-03-29",751,{"week":350,"volume":351},"2026-04-05",719,{"week":353,"volume":354},"2026-04-12",755,{"week":356,"volume":357},"2026-04-19",816,{"week":359,"volume":360},"2026-04-26",810,{"week":362,"volume":363},"2026-05-03",772,{"week":365,"volume":366},"2026-05-10",847,{"week":368,"volume":259},"2026-05-17",{"week":370,"volume":371},"2026-05-24",770,{"week":373,"volume":322},"2026-05-31",{"week":375,"volume":376},"2026-06-07",837,{"week":378,"volume":379},"2026-06-14",866,{"week":381,"volume":382},"2026-06-21",898,{"week":384,"volume":385},"2026-06-28",1251,{"week":387,"volume":388},"2026-07-05",800,{"week":390,"volume":391},"2026-07-12",813,false,[394,395,396,397,398,399,400,401,402,403,404,405],0.9402509609200903,0.8533419080807023,0.9316961548240432,1.0182163528408836,1.0255397853321968,1.2011293407581338,1.1401223397095555,0.9600393507786236,0.9261657751255885,1.1082362442606524,1.1579232493639564,0.7516131658931114,{"top":407,"otherBrandCount":37,"otherClickShare":37},[408],{"brand":409,"clickShare":20},"Design.Me",[411,421,429,439],{"asin":412,"title":413,"brand":409,"imageUrl":414,"price":24,"rating":415,"reviews":416,"clickShare90":417,"clickShare360":418,"launchDate":419,"amazonUrl":420},"B07M7B2Q4T","Design.Me BOUNCE.ME Curl Balm and Cream for Curly Hair with Nourishing Argan Oil | Wave Coil and Curl Defining Cream | Sulfate Free and Paraben Free (8.5 Fl Oz)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21JqqjNmvCL.jpg",4.5,2438,0.7538,0.7554,"2019-01-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07M7B2Q4T",{"asin":422,"title":423,"brand":409,"imageUrl":424,"price":25,"rating":415,"reviews":416,"clickShare90":425,"clickShare360":426,"launchDate":427,"amazonUrl":428},"B0FLQQ9GB9","DESIGNME BOUNCE.ME Curl Kit | Holiday Gift| Curl Cream Curly Hair Shampoo & Conditioner Curl Gel | Defines Curls & Coils Hydrates Controls Frizz & Boosts Shine","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41C8oQqkkZL.jpg",0.1017,0.0909,"2025-08-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FLQQ9GB9",{"asin":430,"title":431,"brand":409,"imageUrl":432,"price":433,"rating":434,"reviews":98,"clickShare90":435,"clickShare360":436,"launchDate":437,"amazonUrl":438},"B09MV7MB8L","Design.Me BOUNCE.ME Curling Gel Spray | Frizz-Free Curl Defining Gel - Refresh Curls Waves Coils | Non-Crunchy Non-Sticky Formula - Climate Control Styling 7.77Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21DaUFAWl+L.jpg",26.84,4.3,0.0854,0.0973,"2021-12-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09MV7MB8L",{"asin":440,"title":441,"brand":409,"imageUrl":442,"price":443,"rating":444,"reviews":445,"clickShare90":446,"clickShare360":447,"launchDate":448,"amazonUrl":449},"B0F8W7Z376","Design.Me BOUNCE.ME Curl Mousse | Lightweight Curl Defining Mousse for Wavy & Curly Hair | Frizz Control Humidity Resistant Alcohol-Free Mousse for Hair Styling | CGM Approved","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31DPIhm5crL.jpg",28.92,4.2,127,0.0591,0.0563,"2025-05-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F8W7Z376",{"love":451,"hate":517,"returnReasons":569},[452,459,466,473,480,487,494,501,508,513],{"topic":453,"percentOfMentions":454,"verbatims":455},"Suitability Curly Hair",0.2593,[456,457,458],"Works great for curly hair","Pretty Curls","Curly hair",{"topic":460,"percentOfMentions":461,"verbatims":462},"Smell",0.1451,[463,464,465],"it smells delightful","Love the scent, light fragrance","smells good",{"topic":467,"percentOfMentions":468,"verbatims":469},"Hair Styling",0.1389,[470,471,472],"Great curl balm","I love this with my curls","Keeps the natural curls",{"topic":474,"percentOfMentions":475,"verbatims":476},"Quality-Overall",0.1173,[477,478,479],"Great Product","Quality","Best products Ive found in awhile",{"topic":481,"percentOfMentions":482,"verbatims":483},"Hair Growth",0.0679,[484,485,486],"It really helps reduce frizz","Adds body, activates curl, easy to apply, a little bit goes a long way","Leaves my hair feeling amazing",{"topic":488,"percentOfMentions":489,"verbatims":490},"Value For Money",0.0463,[491,492,493],"The price is affordable","Great value for the money","Worth every penny",{"topic":495,"percentOfMentions":496,"verbatims":497},"Soft Feel",0.030899999999999997,[498,499,500],"I noticed my hair looked smoother","Sets with soft feel","My hair comes out soft",{"topic":502,"percentOfMentions":503,"verbatims":504},"Weight Light",0.0278,[505,506,507],"Highly recommend if you love lightweight products","Its not heavy","super lightweight",{"topic":509,"percentOfMentions":510,"verbatims":511},"Suitability Straight Hair",0.018500000000000003,[512],"Brings hair back to life",{"topic":514,"percentOfMentions":510,"verbatims":515},"Advertised Vs Actual Product",[516],"It does what it says",[518,525,532,537,543,548,552,555,559,564],{"topic":519,"percentOfMentions":520,"verbatims":521},"Adhesion\u002FStickiness",0.175,[522,523,524],"Sticky and terrible product","its sticky","Not sticky",{"topic":526,"percentOfMentions":527,"verbatims":528},"Suitability Wavy Hair",0.125,[529,530,531],"It gets super frizzy too","NOT for wavey hair","I have wavy hair",{"topic":453,"percentOfMentions":59,"verbatims":533},[534,535,536],"is the worst product for curly hair that I've tried","This cream doesn't enhance my curls anymore than much cheaper products do","it doesn't hold curls well",{"topic":538,"percentOfMentions":539,"verbatims":540},"Functionality-Overall",0.075,[541,542],"Didnt work","that didnt work",{"topic":544,"percentOfMentions":539,"verbatims":545},"Hair Related",[546,547],"My hair strands are coarse. mixed w some finer strands weirdly","Does not support curl",{"topic":549,"percentOfMentions":70,"verbatims":550},"Natural Resource Wastage",[551],"Wasteful",{"topic":460,"percentOfMentions":70,"verbatims":553},[554],"I dont care for the scent",{"topic":556,"percentOfMentions":70,"verbatims":557},"Hard Feel",[558],"Actually your hair gets very hard",{"topic":488,"percentOfMentions":560,"verbatims":561},0.0333,[562,563],"It is expensive","But it is rather expensive - I've used several products at less than half the cost that did the same thing",{"topic":565,"percentOfMentions":566,"verbatims":567},"Oily\u002FGreasy",0.025,[568],"Hair feels more greasy with it",[570,572,575,577,579,581,583,586,588,591],{"reason":460,"pct":571},0.1586,{"reason":573,"pct":574},"Suitability Short Hair",0.1186,{"reason":519,"pct":576},0.1174,{"reason":514,"pct":578},0.1092,{"reason":538,"pct":580},0.0818,{"reason":453,"pct":582},0.0524,{"reason":584,"pct":585},"Suitability Long Hair",0.0356,{"reason":488,"pct":587},0.0337,{"reason":589,"pct":590},"Moist\u002FDry",0.029300000000000003,{"reason":592,"pct":593},"Defective Material\u002FParts",0.0275,[595,599,604,609],{"term":29,"volume":596,"growthQoq":597,"conversionRate":598},13804,0.2556,0.1325,{"term":600,"volume":601,"growthQoq":602,"conversionRate":603},"design me bounce me",8338,1.1351,0.1038,{"term":605,"volume":606,"growthQoq":607,"conversionRate":608},"design me curl balm",15431,-0.1998,0.0989,{"term":610,"volume":611,"growthQoq":612,"conversionRate":613},"bounce me",5844,0.0116,0.1194,[615,622,627,633,638,643],{"title":616,"href":617,"score":618,"verdict":619,"marketSize":620,"growth90":621},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":623,"href":624,"score":618,"verdict":619,"marketSize":625,"growth90":626},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":628,"href":629,"score":618,"verdict":630,"marketSize":631,"growth90":632},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":634,"href":635,"score":618,"verdict":619,"marketSize":636,"growth90":637},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":639,"href":640,"score":618,"verdict":630,"marketSize":641,"growth90":642},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":644,"href":645,"score":646,"verdict":619,"marketSize":647,"growth90":648},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[650,657,660,667,674,681,688,695,702,709,716,723,730,737,744,751,758,765,772,779],{"nodeId":651,"label":652,"slug":653,"href":654,"nichesTracked":655,"marketSizeTotal":656},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":658,"marketSizeTotal":659},10978,8129370268,{"nodeId":661,"label":662,"slug":663,"href":664,"nichesTracked":665,"marketSizeTotal":666},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":668,"label":669,"slug":670,"href":671,"nichesTracked":672,"marketSizeTotal":673},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":675,"label":676,"slug":677,"href":678,"nichesTracked":679,"marketSizeTotal":680},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":682,"label":683,"slug":684,"href":685,"nichesTracked":686,"marketSizeTotal":687},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":689,"label":690,"slug":691,"href":692,"nichesTracked":693,"marketSizeTotal":694},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":696,"label":697,"slug":698,"href":699,"nichesTracked":700,"marketSizeTotal":701},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":703,"label":704,"slug":705,"href":706,"nichesTracked":707,"marketSizeTotal":708},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":710,"label":711,"slug":712,"href":713,"nichesTracked":714,"marketSizeTotal":715},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":717,"label":718,"slug":719,"href":720,"nichesTracked":721,"marketSizeTotal":722},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":724,"label":725,"slug":726,"href":727,"nichesTracked":728,"marketSizeTotal":729},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":731,"label":732,"slug":733,"href":734,"nichesTracked":735,"marketSizeTotal":736},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":738,"label":739,"slug":740,"href":741,"nichesTracked":742,"marketSizeTotal":743},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":745,"label":746,"slug":747,"href":748,"nichesTracked":749,"marketSizeTotal":750},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":752,"label":753,"slug":754,"href":755,"nichesTracked":756,"marketSizeTotal":757},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":759,"label":760,"slug":761,"href":762,"nichesTracked":763,"marketSizeTotal":764},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":766,"label":767,"slug":768,"href":769,"nichesTracked":770,"marketSizeTotal":771},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":773,"label":774,"slug":775,"href":776,"nichesTracked":777,"marketSizeTotal":778},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":780,"label":781,"slug":782,"href":783,"nichesTracked":34,"marketSizeTotal":784},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]