---
title: "Search terms — bottom lashes - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bottom-lashes/search-terms"
last_updated: "2026-08-09T23:29:04.736Z"
locale: en
meta:
  description: "Niche score 55/100 · $691K/yr market · 1.5M searches/yr · $9.31 avg price. Soft demand (-10.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $691K/yr market · 1.5M searches/yr · $9.31 avg price. Soft demand (-10.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — bottom lashes - Flapen"
---

# **bottom lashes**

**Worth a look**

Shows low returns (0.4%), but soft demand (-10.9% this quarter) keeps it on the watch list.

Market size 68Growth 20Conversion 58Competition 66Returns 98Price range 22Avg price 28Brand share 50Review moat 70Quality gap 52

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****690.51**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$691K**

$691K/yr · 1.5M searches

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$9.31**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$7.30–$17.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-10.9%**

90-day search growth — must beat 0% to launch

## Search terms