---
title: "Bottom Lashes — $691K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bottom-lashes"
last_updated: "2026-08-09T21:03:58.729Z"
locale: en
meta:
description: "Niche score 55/100 · $691K/yr market · 1.5M searches/yr · $9.31 avg price. Soft demand (-10.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $691K/yr market · 1.5M searches/yr · $9.31 avg price. Soft demand (-10.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bottom Lashes — $691K/yr Amazon US Niche (2026) - Flapen"
---
# **bottom lashes**
**Worth a look**
Shows low returns (0.4%), but soft demand (-10.9% this quarter) keeps it on the watch list.
Market size 68Growth 20Conversion 58Competition 66Returns 98Price range 22Avg price 28Brand share 50Review moat 70Quality gap 52
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****690.51**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$691K**
$691K/yr · 1.5M searches
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$9.31**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$7.30–$17.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-10.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bottom lashes is a $691K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bottom lashes market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$559K–$745K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#414**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**75%**
Top 20: 99%
**Top-5 click share**
**45%**
Top 20: 84%
**Open market**
**21%**
- calphdiar44% - Boahankuke13% - CORUSCATE8% - TNFVLONEINS6% - TDANCE4% - DAODER4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.
35K25KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bottom-lashes/trend)
## **Top bottom lashes search terms**
- **bottom lashes**726K/yr-7.8%3.9% conv. - **bottom lash clusters**480K/yr-19.3%4.0% conv. - **bottom lashes clusters**47K/yr-18.4%3.8% conv. - **calphdiar lash clusters**49K/yr-18.3%3.1% conv. - **lash clusters bottoms**30K/yr-6.2%3.5% conv. - **bottom lashes individual**20K/yr+34.4%2.6% conv. - **bottom lash extensions**13K/yr+117.8%3.5% conv. - **bottom lash**21K/yr-11.9%2.7% conv. - **lash bottoms**18K/yr-15.5%4.7% conv. - **individual bottom lashes**13K/yr+25.9%2.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bottom-lashes/search-terms)
## **Top bottom lashes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$21K6%$41K9%$62K12%$83K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**calphdiar Bottom Lashes Extension 552pcs Natural Lower Eyelash Clusters 5-7mm Bottom Lash Clusters 2 Styles Individual Lashes DIY Bottom Cluster Eyelash Extensions**calphdiar**$9.09**4.5★129 rev](https://www.amazon.com/dp/B0F9Y5K1RK) [2**Spiky Bottom Lashes Individual Thick Volume Bottom Lash Clusters Manga Lower Eyelash Extensions 6-8MM Wispy Bottom Cluster Lashes 240pcs DIY Bottom Lash Extension at Home by calphdiar**calphdiar**$8.99**4.7★203 rev](https://www.amazon.com/dp/B0FGDHZHXJ) [3**calphdiar Bottom Lash Clusters Fairy Eyelash Extension Bottom Lashes Clusters 5-7mm Natural Bottom Eyelashes DIY Manga Lower Cluster Lashes Extensions Wispy Bottom Individual Lashes**calphdiar**$8.19**4.5★257 rev](https://www.amazon.com/dp/B0FWQDZTRS) [4**Wispy Lash Clusters with Spikes Volume Eyelash Clusters with 2 Styles Bottom Lashes 100D Mink Cluster Eyelash Extensions 380PCS Spiky Individual Lashes with Bottom Lash Clusters by Boahankuke**Boahankuke**$10.17**4.5★1,213 rev](https://www.amazon.com/dp/B0F9K98BSY) [5**Bottom Lash Clusters DIY Eyelash Extensions 4 Styles Lower Lashes Wispy Bottom Individual Lashes 5-7mm Natural Thin Band Eyelash Clusters 225pcs for Bottom Lash Extension by calphdiar**calphdiar**$8.55**4.6★572 rev](https://www.amazon.com/dp/B0DHTP2HMZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**B&Q Bottom Lashes Clusters 3 Styles Spikes and Bottom Lash Clusters 180PCS Bottom Eyelashes Natural Manga & Dramatic Bottom Lashes Individual Invisible Band 6-8MIX with Bottoms for Under Eye Makeup**B&Qaugen**$9.52**2,059 rev4mo ago](https://www.amazon.com/dp/B0GQ9GZLRS) [**Calphdiar Bottom Lashes Natural 5-7MM Bottom Eyelash Clusters Clear Band Lower Individual Lashes CC Curl Cluster Eyelash Extensions Pre-Mapped Lash Clusters for Everyday Looks Easy to Use**calphdiar**$9.59**354 rev5mo ago](https://www.amazon.com/dp/B0GDWN8H4J) [**Calphdiar Bottom Lash Clusters 5-8MM Pre-Mapped Bottom Lashes CC Curl Bottom Eyelash Clusters Individual Lower Lash Clusters for Natural Eye Looks DIY Bottom Lash Extensions for Beginners**calphdiar**$9.86**354 rev6mo ago](https://www.amazon.com/dp/B0GDWK54MH) [**Bottom Lash Clusters 12-22MM Spikes Eyelash Clusters 2 Styles Bottom Lashes Spiky Cluster Eyelash Extensions DIY Evil Lash Extensions for Endless Makeup Styles by TNFVLONEINS**TNFVLONEINS**$8.90**58 rev7mo ago](https://www.amazon.com/dp/B0G6DTNHVG) [**Bottom Lash Clusters 3 Styles Bottom Lashes 240PCS Wispy Eyelash Clusters Lower Cluster Lashes 5-7MM Spiky Bottom Individual Lashes DIY Cluster Eyelash Extensions by Boahankuke**Boahankuke**$8.83**39 rev10mo ago](https://www.amazon.com/dp/B0FP4TXK2R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**B&Q Bottom Lashes Clusters 3 Styles Spikes and Bottom Lash Clusters 180PCS Bottom Eyelashes Natural Manga & Dramatic Bottom Lashes Individual Invisible Band 6-8MIX with Bottoms for Under Eye Makeup**B&Qaugen**$9.52**4.4★**▲ 318%**](https://www.amazon.com/dp/B0GQ9GZLRS) [**Bottom Lash Clusters 12-22MM Spikes Eyelash Clusters 2 Styles Bottom Lashes Spiky Cluster Eyelash Extensions DIY Evil Lash Extensions for Endless Makeup Styles by TNFVLONEINS**TNFVLONEINS**$8.90**4.6★**▲ 158%**](https://www.amazon.com/dp/B0G6DTNHVG) [**Calphdiar Bottom Lash Clusters 5-8MM Pre-Mapped Bottom Lashes CC Curl Bottom Eyelash Clusters Individual Lower Lash Clusters for Natural Eye Looks DIY Bottom Lash Extensions for Beginners**calphdiar**$9.86**4.3★**▲ 141%**](https://www.amazon.com/dp/B0GDWK54MH) [**Calphdiar Bottom Lashes Natural 5-7MM Bottom Eyelash Clusters Clear Band Lower Individual Lashes CC Curl Cluster Eyelash Extensions Pre-Mapped Lash Clusters for Everyday Looks Easy to Use**calphdiar**$9.59**4.3★**▲ 114%**](https://www.amazon.com/dp/B0GDWN8H4J) [**calphdiar Bottom Lash Clusters Fairy Eyelash Extension Bottom Lashes Clusters 5-7mm Natural Bottom Eyelashes DIY Manga Lower Cluster Lashes Extensions Wispy Bottom Individual Lashes**calphdiar**$8.19**4.5★**▲ 89%**](https://www.amazon.com/dp/B0FWQDZTRS)
**~~View all trending →~~**
## **What buyers say about bottom lashes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**37%
*“I love this lash kit”*
**Quality-Overall**9%
*“they are good quality the curl is good”*
**Ease Of Application**7%
*“application is easy”*
**Ease Of Use**6%
*“easy to use”*
**Weight Light**4%
*“Lightweight and easy to put on”*
**Thickness**4%
*“Easy to apply 😍 they are thick and very pretty”*
**Value For Money**4%
*“Good value”*
**Durability**3%
*“The durability is great—they hold up well”*
**Comfort-Overall**3%
*“Nice and comfortable”*
**Soft Feel**3%
*“They are soft”*
### **What buyers complain about **
**Eyelash Quality**16%
*“have an allergic reaction to the lash band”*
**Adhesion/Stickiness**11%
*“Doesnt stick”*
**Thickness**9%
*“Not as thick as others that I've bought”*
**Size-Overall**8%
*“sizing is off”*
**Durability**8%
*“they just fall apart”*
**Hard Feel**5%
*“Hard”*
**Quality-Overall**4%
*“Definitely not worth the money for the quality you receive”*
**Advertised Vs Actual Product**3%
*“def not as described and pictured”*
**Comfort-Overall**2%
*“Very uncomfortable”*
**Ease Of Use**2%
*“Difficult to put on”*
### **Top return reasons **
**Advertised Vs Actual Product**26%
**Eyelash Quality**11%
**Size-Overall**10%
**Adhesion/Stickiness**10%
**Quality-Overall**8%
**Material Quality**5%
**Defective Material/Parts**5%
**Functionality-Overall**4%
**Shape/Style**3%
**Product Condition**2%
## **Common questions**
- **Is bottom lashes profitable to sell on Amazon United States?**
- The niche generates $691K/yr across 37 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the bottom lashes niche?**
- 21 brands and 22 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in bottom lashes?**
- Top complaints mined from reviews: Eyelash Quality, Adhesion/Stickiness, Thickness. The return rate is 0.4%.
- **When does demand for bottom lashes peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the bottom lashes niche?**
- Listings span $7.30–$17.14; the average listing price is $9.31 (sweet spot $15–$100). The average incumbent carries 691 reviews — the moat a new listing must climb.
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