---
title: "Borghese — $106K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/borghese"
last_updated: "2026-08-10T00:37:43.752Z"
locale: en
meta:
description: "Niche score 51/100 · $106K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $106K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Borghese — $106K/yr Amazon US Niche (2026) - Flapen"
---
# **borghese**
**Worth a look**
Shows sweet-spot pricing room ($14.91–$90.09), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 26Growth 35Conversion 59Competition 70Returns 79Price range 95Avg price 94Brand share 0Review moat 92Quality gap 40
**Price range**
**Incredible****$14.91–$90.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$49.11**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****152.76**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+8.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$106K**
$106K/yr · 43K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, borghese is a $106K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **borghese market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$74K–$98K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#2,233**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▲rising
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 90%
**Open market**
**0%**
- Borghese99% - JOLIE. IMPECCABLE ME1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.3% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/borghese/trend)
## **Top borghese search terms**
- **borghese skin care products**16K/yr+11.0%6.0% conv. - **borghese**22K/yr+16.8%3.1% conv. - **borghese makeup**5K/yr-30.4%0.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/borghese/search-terms)
## **Top borghese products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$9K12%$13K16%$17K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Borghese Advanced Fango Active Mud Mask for Face and Body - Exfoliating to Purifying Face Mask with Bentonite Clay & Hyaluronic Acid For Normal Combination & Oily Skin 7.5 Ounce**Borghese**$47.93**4.7★677 rev](https://www.amazon.com/dp/B08XY82146) [2**Borghese Crema Saponetta Creme Cleanser - Gentle Face Cleanser for Enlarged Pores Tone & Texture with Sea Salt & Hyaluronic Acid For All Skin Types Travel Size**Borghese**$14.91**4.6★231 rev](https://www.amazon.com/dp/B0FPBYFYR3) [3**Borghese Bagno di Vita Gentle Foaming Bath & Shower Gel - Aromatherapy Hydrating Body Wash with Thyme Chamomile & Sweet Almond Oil For All Skin Types**Borghese**$35.99**4.5★326 rev](https://www.amazon.com/dp/B087BRWB66) [4**Borghese Curaforte Moisture Intensifier - Moisturizer Booster Serum for Uneven Tone & Fine Lines with Hyaluronic Acid & Collagen For All Skin Types**Borghese**$70.20**4.7★91 rev](https://www.amazon.com/dp/B0923K8D7Y) [5**Borghese Crema Ristorativo-24 Moisturizer - Hydrating Face Moisturizer for Fine Lines & Wrinkles with Seaweed Extract & Vitamin E Normal to Dry Skin Travel Size**Borghese**$38.46**4.5★98 rev](https://www.amazon.com/dp/B0FPBXVZDV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Borghese Fango Purificante Purifying Mud for Face and Body**Borghese**$56.00**26 rev4mo ago](https://www.amazon.com/dp/B0GPYFDS8V) [**Borghese Italian Recipe Travel Set Cleanser Moisture Serum Moisturizer Mud Mask & Brightening Capsules**Borghese**$90.09**28 rev10mo ago](https://www.amazon.com/dp/B0FQPGVZH5) [**Borghese Crema Saponetta Creme Cleanser - Gentle Face Cleanser for Enlarged Pores Tone & Texture with Sea Salt & Hyaluronic Acid For All Skin Types Travel Size**Borghese**$14.91**231 rev10mo ago](https://www.amazon.com/dp/B0FPBYFYR3) [**Borghese Crema Ristorativo-24 Moisturizer - Hydrating Face Moisturizer for Fine Lines & Wrinkles with Seaweed Extract & Vitamin E Normal to Dry Skin Travel Size**Borghese**$38.46**98 rev10mo ago](https://www.amazon.com/dp/B0FPBXVZDV) [**Borghese Curaforte Moisture Intensifier - Moisturizer Booster Serum for Uneven Tone & Fine Lines with Hyaluronic Acid & Collagen For All Skin Types Travel Size**Borghese**$53.60**91 rev10mo ago](https://www.amazon.com/dp/B0FPBY622F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Borghese Fango Purificante Purifying Mud for Face and Body**Borghese**$56.00**4.4★**▲ 306%**](https://www.amazon.com/dp/B0GPYFDS8V) [**Borghese Crema Saponetta Creme Cleanser - Gentle Face Cleanser for Enlarged Pores Tone & Texture with Sea Salt & Hyaluronic Acid For All Skin Types Travel Size**Borghese**$14.91**4.6★**▲ 225%**](https://www.amazon.com/dp/B0FPBYFYR3) [**Borghese Crema Ristorativo-24 Moisturizer - Hydrating Face Moisturizer for Fine Lines & Wrinkles with Seaweed Extract & Vitamin E Normal to Dry Skin Travel Size**Borghese**$38.46**4.5★**▲ 170%**](https://www.amazon.com/dp/B0FPBXVZDV) [**Borghese Curaforte Moisture Intensifier - Moisturizer Booster Serum for Uneven Tone & Fine Lines with Hyaluronic Acid & Collagen For All Skin Types Travel Size**Borghese**$53.60**4.7★**▲ 126%**](https://www.amazon.com/dp/B0FPBY622F) [**Borghese Effetto Immediato Spa Soothing Tonic - Facial Toner for Skin Tone & Texture Alcohol-Free & Hydrating for Normal Dry & Delicate Skin Types**Borghese**$41.06**5.0★**▲ 95%**](https://www.amazon.com/dp/B0BW1FW4D5)
**~~View all trending →~~**
## **What buyers say about borghese**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**14%
*“Beautiful fragrance”*
**Quality-Overall**13%
*“Overall, its a great product that delivers the results it promises”*
**Moist/Dry**10%
*“The moisturizer is great”*
**Suitability Combination Skin**7%
*“Improves skin texture”*
**Cleansing**7%
*“My skin feels so clean, soft and smooth now”*
**Suitability Dry Skin**6%
*“Not only did this mask not make my skin dry”*
**Soft Feel**6%
*“Your skin feels soft”*
**Value For Money**4%
*“Decent stuff for a decent price”*
**Ease Of Use**4%
*“easy to use”*
**Texture/Consistency-Overall**3%
*“it definitely improves the texture of my skin”*
### **What buyers complain about **
**Value For Money**9%
*“its definitely quite costly $99”*
**Moist/Dry**8%
*“it didnt fully dry”*
**Allergies**4%
*“it caused irritation”*
**Suitability Dry Skin**4%
*“does not dry”*
**Absorbency**4%
*“Its not absorbent and its sticky and makes your skin feel sticky”*
**Smell**3%
*“The fragrance is noticeable when first applied”*
**Suitability Combination Skin**3%
*“Its not the right thing for my skin”*
**Functionality-Overall**3%
*“but no noticeable effect on the skin so far”*
**Suitability Oily Skin**3%
*“Its FULL of oil”*
**Advertised Vs Actual Product**3%
*“Its definitely not the same product”*
### **Top return reasons **
**Smell**22%
**Advertised Vs Actual Product**13%
**Moist/Dry**13%
**Size-Overall**10%
**Product Condition**6%
**Functionality-Overall**6%
**Color**5%
**Oily/Greasy**4%
**Suitability Combination Skin**4%
**Leak-Proof**3%
## **Common questions**
- **Is borghese profitable to sell on Amazon United States?**
- The niche generates $106K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +8.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the borghese niche?**
- 2 brands and 6 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in borghese?**
- Top complaints mined from reviews: Value For Money, Moist/Dry, Allergies. The return rate is 1.8%.
- **When does demand for borghese peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the borghese niche?**
- Listings span $14.91–$90.09; the average listing price is $49.11 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.
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