---
title: "Boraxo Powdered Hand Soap — $109K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/boraxo-powdered-hand-soap"
last_updated: "2026-08-10T05:14:52.186Z"
locale: en
meta:
description: "Niche score 49/100 · $109K/yr market · 54K searches/yr · $40.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $109K/yr market · 54K searches/yr · $40.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Boraxo Powdered Hand Soap — $109K/yr Amazon US Niche (2026) - Flapen"
---
# **boraxo powdered hand soap**
**Skip it**
A deep review moat (5,225 avg reviews) — this niche doesn't clear our bar today.
Market size 26Growth 53Conversion 58Competition 33Returns 99Price range 47Avg price 95Brand share 39Review moat 24Quality gap 45
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$40.84**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+24.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$5.86–$186.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$109K**
$109K/yr · 54K searches
**Review moat**
**Bad****5,225.05**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, boraxo powdered hand soap is a $109K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **boraxo powdered hand soap market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$102K–$123K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#1,087**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **63%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**426**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**14%**
- Banner Chemical29% - 20 Mule Team17% - Grit Go15% - Boraxo11% - Seventh Generation10% - Dial4% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +24.6% search growth over the last 90 days.
1K750Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/boraxo-powdered-hand-soap/trend)
## **Top boraxo powdered hand soap search terms**
- **boraxo powdered hand soap**22K/yr+32.6%3.2% conv. - **boraxo**9K/yr+44.7%5.5% conv. - **powder hand soap**6K/yr-6.5%2.6% conv. - **powdered hand soap**6K/yr+6.5%3.6% conv. - **boraxo hand soap**5K/yr+46.3%2.4% conv. - **borax hand soap**3K/yr+32.3%5.5% conv. - **borax hand soap powder**3K/yr-10.0%5.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/boraxo-powdered-hand-soap/search-terms)
## **Top boraxo powdered hand soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$22K30%$33K40%$44K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Banner Chemical Smooth-Tex Borax Powdered Hand Soap - Heavy Duty Industrial Hand Wash - Removes Grease Grime and Oil from Hands for Mechanics & Industrial Workers Compare to Boraxo - 5 lbs (1 Pack)**Banner Chemical**$36.32**4.5★289 rev](https://www.amazon.com/dp/B0BGCMLJWP) [2**Grit Go Borax Powdered Hand Soap Heavy-Duty Cleaning 100% Water Soluble Septic Safe Cuts Grease Oil & Dirt (5 lbs)**Grit Go**$37.43**4.4★85 rev](https://www.amazon.com/dp/B0DV1SL7RM) [3**20 MULE TEAM Borax Powder 65 Ounce 4 Count All Natural Laundry Booster & Multi-Purpose Household Cleaner for Kitchen and Bathroom Stain & Odor Fighter Helps Deodorize & Freshen**20 Mule Team**$22.44**4.8★35,766 rev](https://www.amazon.com/dp/B01NBJZ2F8) [4**Boraxo Powdered Hand Soap (12oz.)**Boraxo**$77.78**4.8★1,213 rev](https://www.amazon.com/dp/B000BPGSFA) [5**Borax 20 Mule Team Detergent Booster 65 Oz.**20 Mule Team**$5.86**4.8★35,766 rev](https://www.amazon.com/dp/B000VCFAXO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Toughgrit Heavy Duty Powder Hand Cleaner Perlite Abrasive Solvent-Free Unscented Cuts Grease Oil Paint & Industrial Grime Skin-Safe Workshop Grade 101 FL Oz**Toughgrit**$21.83**73 rev5mo ago](https://www.amazon.com/dp/B0DZ9ZVN1N) [**Grit Go Borax Powdered Hand Soap Heavy-Duty Cleaning 100% Water Soluble Septic Safe Cuts Grease Oil & Dirt (5 lbs)**Grit Go**$37.43**85 rev1y ago](https://www.amazon.com/dp/B0DV1SL7RM) [**Banner Chemical Smooth-Tex Borax Powdered Hand Soap - Heavy Duty Industrial Hand Wash - Removes Grease Grime and Oil from Hands for Mechanics & Industrial Workers Compare to Boraxo - 5 lbs (6 Pack)**Banner Chemical**$186.43**289 rev2y ago](https://www.amazon.com/dp/B0BLHY415P) [**Zenex Magic Hand Soap - Industrial Hand Cleaner for Auto Mechanics | Shop Soap | Walnut Shell Scrubbers to Remove Grease Oil Ink & Paint | Moisturizing Ingredients | 400 ml (1 Pack)**Zenex**$18.35**504 rev2y ago](https://www.amazon.com/dp/B0CPGFYTSF) [**Apollo Brush Dominator Heavy Duty Powdered Hand Soap 10 oz All Natural Pine Powder Formula Removes Paint Grease Oil & Grime For Painters Mechanics Automotive Shop & Household Use**Apollo Brush**$13.85**41 rev3y ago](https://www.amazon.com/dp/B0BH54NWG6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Toughgrit Heavy Duty Powder Hand Cleaner Perlite Abrasive Solvent-Free Unscented Cuts Grease Oil Paint & Industrial Grime Skin-Safe Workshop Grade 101 FL Oz**Toughgrit**$21.83**4.4★**▲ 201%**](https://www.amazon.com/dp/B0DZ9ZVN1N) [**Borax 20 Mule Team Detergent Booster 65 Oz.**20 Mule Team**$5.86**4.8★**▲ 119%**](https://www.amazon.com/dp/B000VCFAXO) [**Zenex Magic Hand Soap - Industrial Hand Cleaner for Auto Mechanics | Shop Soap | Walnut Shell Scrubbers to Remove Grease Oil Ink & Paint | Moisturizing Ingredients | 400 ml (1 Pack)**Zenex**$18.35**4.7★**▲ 119%**](https://www.amazon.com/dp/B0CPGFYTSF) [**Banner Chemical Smooth-Tex Borax Powdered Hand Soap - Heavy Duty Industrial Hand Wash - Removes Grease Grime and Oil from Hands for Mechanics & Industrial Workers Compare to Boraxo - 5 lbs (6 Pack)**Banner Chemical**$186.43**4.5★**▲ 28%**](https://www.amazon.com/dp/B0BLHY415P) [**Boraxo Orange Heavy Duty Hand Cleaner with Scrubbers 2L Dispenser Refill (Pack of 4)**Dial**$84.13**0.0★**▲ 28%**](https://www.amazon.com/dp/B00RR69ZZG)
**~~View all trending →~~**
## **What buyers say about boraxo powdered hand soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**21%
*“Cleans well”*
**Quality-Overall**14%
*“Excellent product with many uses”*
**Value For Money**13%
*“Great deal”*
**Smell**9%
*“Great for eliminating odour”*
**Washability**6%
*“THIS PRODUCT WASHES CLOTHES SO GOOD”*
**Advertised Vs Actual Product**5%
*“As described”*
**Efficiency**4%
*“Effective”*
**Cleansing**3%
*“works effectively in DIY cleaning mixes”*
**Ease Of Use**3%
*“So easy”*
**Brightness/Shine/Glow**2%
*“Makes everything sparkle”*
### **What buyers complain about **
**Value For Money**10%
*“Expensive”*
**Smell**9%
*“the scent is off putting to me”*
**Leak-Proof**9%
*“Leaking box”*
**Ease Of Cleaning**5%
*“Complete mess to get out and clean up”*
**Size-Overall**3%
*“Huge bag with hardly anything in it”*
**Solubility**3%
*“The borax did not dissolve”*
**Allergies**3%
*“Caused allergic reaction”*
**Stain Resistance**2%
*“It didn't remove the southern red dirt stains from the washcloth”*
**Color**2%
*“turns out grey to almost none”*
**Ingredients-Overall**2%
*“borax changed the ingredients so sad”*
### **Top return reasons **
**Leak-Proof**43%
**Value For Money**11%
**Advertised Vs Actual Product**11%
**Functionality-Overall**6%
**Size-Overall**5%
**Smell**3%
**Defective Material/Parts**2%
**Ingredients-Overall**2%
**Hard Feel**1%
**Ease Of Cleaning**1%
## **Common questions**
- **Is boraxo powdered hand soap profitable to sell on Amazon United States?**
- The niche generates $109K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the boraxo powdered hand soap niche?**
- 13 brands and 426 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in boraxo powdered hand soap?**
- Top complaints mined from reviews: Value For Money, Smell, Leak-Proof. The return rate is 0.2%.
- **When does demand for boraxo powdered hand soap peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the boraxo powdered hand soap niche?**
- Listings span $5.86–$186.43; the average listing price is $40.84 (sweet spot $15–$100). The average incumbent carries 5,225 reviews — the moat a new listing must climb.
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