[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-book-loft-bath-and-body-works":3,"research-sidebar-rollups":464},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":52,"baselines":89,"demand":94,"seasonality":187,"brandShare":188,"products":199,"feedback":360,"searchTerms":414,"related":429,"lastUpdated":37},"695f5241-d4b9-4e37-94f1-dd99fed00356","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":32,"amazonNicheId":4,"title":33,"slug":34,"href":35,"leafCategoryName":36,"scrapedAt":37,"brandCount":31,"brandCountYearAgo":38,"sellerCount":39,"signals":40,"avgBsr":42,"pageQuality":43,"unitsSoldMin":44,"unitsSoldAvgMin":43,"unitsSoldAvgMax":45,"revenueMin":46,"revenueMax":47,"avgBrandAgeMonths":48,"avgSellerAgeDays":49,"top20ClickShare":21,"top20BrandShare":21,"primePct":50,"oosRate":51},16046,36253,6.5559,-0.0271,0.0134,0.6565,1,4.13,247,33.03,11.27,57.8,17,1000,0.4118,0.0007,3,14,"book loft bath and body works","book-loft-bath-and-body-works","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbook-loft-bath-and-body-works","Women's","2026-07-20T22:58:52.575756+00:00",2,39,[41],"out_of_stock",2427,0,750,100,24773,33030,47,143,0.3529,0.2779,{"score":53,"verdict":54,"components":55},43,"skip",[56,61,64,67,70,72,75,80,82,85],{"key":57,"score":58,"weight":59,"raw":60},"marketSize",4,0.15,16045.65,{"key":62,"score":63,"weight":59,"raw":18},"growth",24,{"key":65,"score":27,"weight":66,"raw":19},"conversion",0.1,{"key":68,"score":69,"weight":59,"raw":20},"competition",32,{"key":71,"score":43,"weight":66,"raw":21},"brandShare",{"key":73,"score":74,"weight":66,"raw":22},"qualityGap",86,{"key":76,"score":77,"weight":78,"raw":79},"reviewMoat",88,0.05,247.47,{"key":81,"score":45,"weight":66,"raw":30},"returns",{"key":83,"score":84,"weight":78,"raw":24},"avgPrice",95,{"key":86,"score":87,"weight":78,"raw":88},"priceRange",89,0.9198366645175154,{"avgRating":90,"medianPrice":91,"medianReturnRate":92,"nichesTracked":93},4.42,24.38,0.0215,115062,{"points":95,"droppedPartialWeek":186},[96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,144,147,150,153,156,159,162,165,168,171,174,177,180,183],{"week":97,"volume":98},"2025-12-21",1054,{"week":100,"volume":101},"2025-12-28",823,{"week":103,"volume":104},"2026-01-04",824,{"week":106,"volume":107},"2026-01-11",810,{"week":109,"volume":110},"2026-01-18",786,{"week":112,"volume":113},"2026-01-25",534,{"week":115,"volume":116},"2026-02-01",557,{"week":118,"volume":119},"2026-02-08",541,{"week":121,"volume":122},"2026-02-15",627,{"week":124,"volume":125},"2026-02-22",698,{"week":127,"volume":128},"2026-03-01",755,{"week":130,"volume":131},"2026-03-08",676,{"week":133,"volume":134},"2026-03-15",589,{"week":136,"volume":137},"2026-03-22",537,{"week":139,"volume":140},"2026-03-29",535,{"week":142,"volume":143},"2026-04-05",548,{"week":145,"volume":146},"2026-04-12",543,{"week":148,"volume":149},"2026-04-19",522,{"week":151,"volume":152},"2026-04-26",622,{"week":154,"volume":155},"2026-05-03",584,{"week":157,"volume":158},"2026-05-10",630,{"week":160,"volume":161},"2026-05-17",601,{"week":163,"volume":164},"2026-05-24",547,{"week":166,"volume":167},"2026-05-31",563,{"week":169,"volume":170},"2026-06-07",489,{"week":172,"volume":173},"2026-06-14",455,{"week":175,"volume":176},"2026-06-21",695,{"week":178,"volume":179},"2026-06-28",628,{"week":181,"volume":182},"2026-07-05",702,{"week":184,"volume":185},"2026-07-12",673,false,null,{"top":189,"otherBrandCount":43,"otherClickShare":43},[190,193,196],{"brand":191,"clickShare":192},"Bath & Body Works",0.9525000000000001,{"brand":194,"clickShare":195},"Generic",0.037,{"brand":197,"clickShare":198},"Vital Luxury",0.0108,[200,211,222,233,244,252,262,272,282,291,300,310,319,327,336,344,353],{"asin":201,"title":202,"brand":191,"imageUrl":203,"price":204,"rating":205,"reviews":206,"clickShare90":207,"clickShare360":208,"launchDate":209,"amazonUrl":210},"B0FXBQM95X","Bath & Body Works Book Loft Fine Body Fragrance Mist 8 Fluid Ounce (Book Loft)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31eCKGowrzL.jpg",33.06,4.6,11,0.1768,0.2594,"2022-08-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FXBQM95X",{"asin":212,"title":213,"brand":191,"imageUrl":214,"price":215,"rating":216,"reviews":217,"clickShare90":218,"clickShare360":219,"launchDate":220,"amazonUrl":221},"B0GRNXCLG4","Bath and Body Works Concentrated Room Spray 1.5 oz each - Pack of 3 - Packaging May Vary (Book Loft)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Bw-WI6+IL.jpg",30.37,4.7,78,0.1404,0.0609,"2026-03-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GRNXCLG4",{"asin":223,"title":224,"brand":191,"imageUrl":225,"price":226,"rating":227,"reviews":228,"clickShare90":229,"clickShare360":230,"launchDate":231,"amazonUrl":232},"B0GTMJC7T8","Bath and Body Works Wallflower Refills Home Fragrance - Pack of 6 (Book Loft)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41rRb4YafDL.jpg",43.81,4.3,18,0.1249,0.045,"2026-03-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GTMJC7T8",{"asin":234,"title":235,"brand":191,"imageUrl":236,"price":237,"rating":238,"reviews":239,"clickShare90":240,"clickShare360":241,"launchDate":242,"amazonUrl":243},"B0GP89G6ST","Bath and Body Works Book Loft Gentle Foaming Hand Soap Pack of 2","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41LNrmVob4L.jpg",28.35,4.8,7,0.1213,0.0525,"2026-02-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GP89G6ST",{"asin":245,"title":246,"brand":191,"imageUrl":247,"price":25,"rating":227,"reviews":32,"clickShare90":248,"clickShare360":249,"launchDate":250,"amazonUrl":251},"B0GVCG162D","Bath & Body Works Concentrated Room Spray - 1.5 oz (Book Loft)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21+bc3KMSeL.jpg",0.0932,0.0319,"2026-03-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GVCG162D",{"asin":253,"title":254,"brand":191,"imageUrl":255,"price":256,"rating":205,"reviews":257,"clickShare90":258,"clickShare360":259,"launchDate":260,"amazonUrl":261},"B0FX3CDHZ1","Bath and Body Works Book Loft Body Wash Shower Gel Gift Set (Book Loft)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31gC-5dwq6L.jpg",26.35,166,0.0795,0.0825,"2025-06-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FX3CDHZ1",{"asin":263,"title":264,"brand":191,"imageUrl":265,"price":266,"rating":267,"reviews":268,"clickShare90":269,"clickShare360":270,"launchDate":220,"amazonUrl":271},"B0GRNWR7CK","Bath and Body Works Car Fragrance Refill - Pack of 4 (Book Loft)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41OaC3xMF7L.jpg",21.72,3.2,10,0.0532,0.02,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GRNWR7CK",{"asin":273,"title":274,"brand":191,"imageUrl":275,"price":276,"rating":216,"reviews":277,"clickShare90":278,"clickShare360":279,"launchDate":280,"amazonUrl":281},"B0FYJFMQ24","Bath and Body Works Book Loft Super Smooth Body Lotion Sets Gift For Women 8 Oz (8 Fl Oz (Pack of 1) Book Loft)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F312QppCIMjL.jpg",29.55,1152,0.0418,0.1709,"2025-10-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FYJFMQ24",{"asin":283,"title":284,"brand":194,"imageUrl":285,"price":286,"rating":287,"reviews":58,"clickShare90":195,"clickShare360":288,"launchDate":289,"amazonUrl":290},"B0FN7P7HRC","Book Loft Parfum Mist - Inspired by BBWs Book Loft | Long Lasting Scent | Fragrance Dupe","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31hCjDHRYPL.jpg",21.98,4.5,0.0204,"2025-08-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FN7P7HRC",{"asin":292,"title":293,"brand":191,"imageUrl":294,"price":295,"rating":43,"reviews":43,"clickShare90":296,"clickShare360":297,"launchDate":298,"amazonUrl":299},"B0H1K4GTMQ","Bath and Body Works Book Loft 3 Wick Candle","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61VvRDzQAZL.jpg",31.58,0.0311,0.0101,"2026-05-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0H1K4GTMQ",{"asin":301,"title":302,"brand":191,"imageUrl":303,"price":304,"rating":305,"reviews":38,"clickShare90":306,"clickShare360":307,"launchDate":308,"amazonUrl":309},"B0FZ8DV5QR","Bath & Body Works BOOK LOFT Fine Fragrance Mist Body Wash & Body Lotion 3pc Gift Set with a Blue Bow for Holidays Full Size","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F410kfGWc2uL.jpg",55.88,5,0.0227,0.0708,"2025-11-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FZ8DV5QR",{"asin":311,"title":312,"brand":191,"imageUrl":313,"price":314,"rating":305,"reviews":31,"clickShare90":315,"clickShare360":316,"launchDate":317,"amazonUrl":318},"B0G1YNGMY9","Bath & Body Works Book LOFT Wallflowers Refills 4-Pack Warm & Woodsy Scent Gift Set with 30-Inch Champagne Gold Linen Ribbon 2 Bulbs per Box (0.8 fl oz Each)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F413FiKiTxoL.jpg",34.4,0.0221,0.0198,"2025-11-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G1YNGMY9",{"asin":320,"title":321,"brand":191,"imageUrl":322,"price":26,"rating":21,"reviews":21,"clickShare90":323,"clickShare360":324,"launchDate":325,"amazonUrl":326},"B0FS82L3LC","Bath & Body Works Book Loft Trio Gift Set - Fragrance Mist Body Wash and Body Lotion - with a Himalayan Salts Springs Bar Soap - Full Size","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F414B3G7LUpL.jpg",0.0143,0.0341,"2025-09-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FS82L3LC",{"asin":328,"title":329,"brand":197,"imageUrl":330,"price":331,"rating":227,"reviews":332,"clickShare90":198,"clickShare360":333,"launchDate":334,"amazonUrl":335},"B07Q4N23MT","Vital Luxury Bath and Body Care Travel Set - Home Spa Set with Body Lotion Shower Gel and Fragrance Mist Personal Body Care Travel Set for Birthday Christmas New Year Gifts(Japanese Cherry Blossom)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41w+ky7EOxL.jpg",15.08,2736,0.007,"2019-03-31","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07Q4N23MT",{"asin":337,"title":338,"brand":191,"imageUrl":339,"price":340,"rating":31,"reviews":38,"clickShare90":198,"clickShare360":341,"launchDate":342,"amazonUrl":343},"B0GGBT79RV","Bath and Body Works Book Loft 3-Wick Candle","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41PZEw2k6NL.jpg",31.03,0.0323,"2026-01-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GGBT79RV",{"asin":345,"title":346,"brand":191,"imageUrl":347,"price":348,"rating":31,"reviews":21,"clickShare90":349,"clickShare360":350,"launchDate":351,"amazonUrl":352},"B0FTJ8K73Q","Bath & Body Book Loft - 4 Wallflowers Home Fragrance Refill with a Marbela Natural Oats Sample Soap.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31CIAkWO1jL.jpg",39.28,0.0102,0.0335,"2025-10-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FTJ8K73Q",{"asin":354,"title":355,"brand":191,"imageUrl":356,"price":357,"rating":305,"reviews":38,"clickShare90":349,"clickShare360":358,"launchDate":308,"amazonUrl":359},"B0G19JVCXK","Bath & Body Works BOOK LOFT Fine Fragrance Mist 8 fl oz 2-Piece Gift Set with a Blue Bow for Holidays","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41V1fes3GkL.jpg",50.03,0.0488,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G19JVCXK",{"love":361,"hate":387,"returnReasons":404},[362,369,374,379,383],{"topic":363,"percentOfMentions":364,"verbatims":365},"Smell",0.7222,[366,367,368],"Smells great","One of the best house smells","Wallflower and taste soap smell amazing",{"topic":370,"percentOfMentions":371,"verbatims":372},"Design-Overall",0.11109999999999999,[373],"Beautiful design and the lighting is soft and subtle for living room and bedroom area",{"topic":375,"percentOfMentions":376,"verbatims":377},"Advertised Vs Actual Product",0.0556,[378],"Everything I needed",{"topic":380,"percentOfMentions":376,"verbatims":381},"Quality-Overall",[382],"Great product",{"topic":384,"percentOfMentions":376,"verbatims":385},"Gifting Purpose",[386],"The perfect gift to give for a birthday or a holiday",[388,394,399],{"topic":363,"percentOfMentions":389,"verbatims":390},0.75,[391,392,393],"It smells like books","No scent","But to ME, in MY house and in MY space - it smells like a bookstore",{"topic":395,"percentOfMentions":396,"verbatims":397},"Size-Overall",0.16670000000000001,[398],"this expensive it's really small size",{"topic":400,"percentOfMentions":401,"verbatims":402},"Strength",0.0833,[403],"I do wish it were just a tad bit stronger",[405,407,409,412],{"reason":363,"pct":406},0.4,{"reason":375,"pct":408},0.3,{"reason":410,"pct":411},"Value For Money",0.2,{"reason":413,"pct":66},"Functionality-Overall",[415,419,424],{"term":33,"volume":416,"growthQoq":417,"conversionRate":418},25217,-0.002,0.0216,{"term":420,"volume":421,"growthQoq":422,"conversionRate":423},"bath and body works book loft",6060,-0.1477,0.0217,{"term":425,"volume":426,"growthQoq":427,"conversionRate":428},"book loft",4976,-0.0189,0.0183,[430,437,442,448,453,458],{"title":431,"href":432,"score":433,"verdict":434,"marketSize":435,"growth90":436},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":438,"href":439,"score":433,"verdict":434,"marketSize":440,"growth90":441},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":443,"href":444,"score":433,"verdict":445,"marketSize":446,"growth90":447},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":449,"href":450,"score":433,"verdict":434,"marketSize":451,"growth90":452},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":454,"href":455,"score":433,"verdict":445,"marketSize":456,"growth90":457},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":459,"href":460,"score":461,"verdict":434,"marketSize":462,"growth90":463},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[465,472,475,482,489,496,503,510,517,524,531,538,545,552,559,566,573,580,587,594],{"nodeId":466,"label":467,"slug":468,"href":469,"nichesTracked":470,"marketSizeTotal":471},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":473,"marketSizeTotal":474},10978,8129370268,{"nodeId":476,"label":477,"slug":478,"href":479,"nichesTracked":480,"marketSizeTotal":481},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":483,"label":484,"slug":485,"href":486,"nichesTracked":487,"marketSizeTotal":488},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":490,"label":491,"slug":492,"href":493,"nichesTracked":494,"marketSizeTotal":495},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":497,"label":498,"slug":499,"href":500,"nichesTracked":501,"marketSizeTotal":502},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":504,"label":505,"slug":506,"href":507,"nichesTracked":508,"marketSizeTotal":509},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":511,"label":512,"slug":513,"href":514,"nichesTracked":515,"marketSizeTotal":516},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":518,"label":519,"slug":520,"href":521,"nichesTracked":522,"marketSizeTotal":523},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":525,"label":526,"slug":527,"href":528,"nichesTracked":529,"marketSizeTotal":530},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":532,"label":533,"slug":534,"href":535,"nichesTracked":536,"marketSizeTotal":537},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":539,"label":540,"slug":541,"href":542,"nichesTracked":543,"marketSizeTotal":544},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":546,"label":547,"slug":548,"href":549,"nichesTracked":550,"marketSizeTotal":551},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":553,"label":554,"slug":555,"href":556,"nichesTracked":557,"marketSizeTotal":558},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":560,"label":561,"slug":562,"href":563,"nichesTracked":564,"marketSizeTotal":565},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":567,"label":568,"slug":569,"href":570,"nichesTracked":571,"marketSizeTotal":572},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":574,"label":575,"slug":576,"href":577,"nichesTracked":578,"marketSizeTotal":579},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":581,"label":582,"slug":583,"href":584,"nichesTracked":585,"marketSizeTotal":586},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":588,"label":589,"slug":590,"href":591,"nichesTracked":592,"marketSizeTotal":593},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":595,"label":596,"slug":597,"href":598,"nichesTracked":38,"marketSizeTotal":599},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]