[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-book-loft-bath-and-body-works":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":188,"baselines":225,"demand":230,"seasonality":323,"brandShare":324,"products":335,"feedback":496,"searchTerms":550,"related":565,"lastUpdated":174},"695f5241-d4b9-4e37-94f1-dd99fed00356","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":164,"unitsSoldMax":165,"sponsoredPct":166,"returnRate":167,"successfulLaunches360":168,"newProducts360":169,"amazonNicheId":145,"title":170,"slug":171,"href":172,"leafCategoryName":173,"scrapedAt":174,"brandCount":168,"brandCountYearAgo":142,"sellerCount":175,"signals":176,"avgBsr":178,"pageQuality":179,"unitsSoldMin":180,"unitsSoldAvgMin":179,"unitsSoldAvgMax":181,"revenueMin":182,"revenueMax":183,"avgBrandAgeMonths":184,"avgSellerAgeDays":185,"top20ClickShare":158,"top20BrandShare":158,"primePct":186,"oosRate":187},16046,36253,6.5559,-0.0271,0.0134,0.6565,1,4.13,247,33.03,11.27,57.8,17,1000,0.4118,0.0007,3,14,"book loft bath and body works","book-loft-bath-and-body-works","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbook-loft-bath-and-body-works","Women's","2026-07-20T22:58:52.575756+00:00",39,[177],"out_of_stock",2427,0,750,100,24773,33030,47,143,0.3529,0.2779,{"score":189,"verdict":190,"components":191},43,"skip",[192,197,200,203,206,208,211,216,218,221],{"key":193,"score":194,"weight":195,"raw":196},"marketSize",4,0.15,16045.65,{"key":198,"score":199,"weight":195,"raw":155},"growth",24,{"key":201,"score":164,"weight":202,"raw":156},"conversion",0.1,{"key":204,"score":205,"weight":195,"raw":157},"competition",32,{"key":207,"score":179,"weight":202,"raw":158},"brandShare",{"key":209,"score":210,"weight":202,"raw":159},"qualityGap",86,{"key":212,"score":213,"weight":214,"raw":215},"reviewMoat",88,0.05,247.47,{"key":217,"score":181,"weight":202,"raw":167},"returns",{"key":219,"score":220,"weight":214,"raw":161},"avgPrice",95,{"key":222,"score":223,"weight":214,"raw":224},"priceRange",89,0.9198366645175154,{"avgRating":226,"medianPrice":227,"medianReturnRate":228,"nichesTracked":229},4.42,24.38,0.0215,115062,{"points":231,"droppedPartialWeek":322},[232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319],{"week":233,"volume":234},"2025-12-21",1054,{"week":236,"volume":237},"2025-12-28",823,{"week":239,"volume":240},"2026-01-04",824,{"week":242,"volume":243},"2026-01-11",810,{"week":245,"volume":246},"2026-01-18",786,{"week":248,"volume":249},"2026-01-25",534,{"week":251,"volume":252},"2026-02-01",557,{"week":254,"volume":255},"2026-02-08",541,{"week":257,"volume":258},"2026-02-15",627,{"week":260,"volume":261},"2026-02-22",698,{"week":263,"volume":264},"2026-03-01",755,{"week":266,"volume":267},"2026-03-08",676,{"week":269,"volume":270},"2026-03-15",589,{"week":272,"volume":273},"2026-03-22",537,{"week":275,"volume":276},"2026-03-29",535,{"week":278,"volume":279},"2026-04-05",548,{"week":281,"volume":282},"2026-04-12",543,{"week":284,"volume":285},"2026-04-19",522,{"week":287,"volume":288},"2026-04-26",622,{"week":290,"volume":291},"2026-05-03",584,{"week":293,"volume":294},"2026-05-10",630,{"week":296,"volume":297},"2026-05-17",601,{"week":299,"volume":300},"2026-05-24",547,{"week":302,"volume":303},"2026-05-31",563,{"week":305,"volume":306},"2026-06-07",489,{"week":308,"volume":309},"2026-06-14",455,{"week":311,"volume":312},"2026-06-21",695,{"week":314,"volume":315},"2026-06-28",628,{"week":317,"volume":318},"2026-07-05",702,{"week":320,"volume":321},"2026-07-12",673,false,null,{"top":325,"otherBrandCount":179,"otherClickShare":179},[326,329,332],{"brand":327,"clickShare":328},"Bath & Body Works",0.9525000000000001,{"brand":330,"clickShare":331},"Generic",0.037,{"brand":333,"clickShare":334},"Vital Luxury",0.0108,[336,347,358,369,380,388,398,408,418,427,436,446,455,463,472,480,489],{"asin":337,"title":338,"brand":327,"imageUrl":339,"price":340,"rating":341,"reviews":342,"clickShare90":343,"clickShare360":344,"launchDate":345,"amazonUrl":346},"B0FXBQM95X","Bath & Body Works Book Loft Fine Body Fragrance Mist 8 Fluid Ounce (Book Loft)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31eCKGowrzL.jpg",33.06,4.6,11,0.1768,0.2594,"2022-08-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FXBQM95X",{"asin":348,"title":349,"brand":327,"imageUrl":350,"price":351,"rating":352,"reviews":353,"clickShare90":354,"clickShare360":355,"launchDate":356,"amazonUrl":357},"B0GRNXCLG4","Bath and Body Works Concentrated Room Spray 1.5 oz each - Pack of 3 - Packaging May Vary (Book Loft)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Bw-WI6+IL.jpg",30.37,4.7,78,0.1404,0.0609,"2026-03-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GRNXCLG4",{"asin":359,"title":360,"brand":327,"imageUrl":361,"price":362,"rating":363,"reviews":364,"clickShare90":365,"clickShare360":366,"launchDate":367,"amazonUrl":368},"B0GTMJC7T8","Bath and Body Works Wallflower Refills Home Fragrance - Pack of 6 (Book Loft)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41rRb4YafDL.jpg",43.81,4.3,18,0.1249,0.045,"2026-03-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GTMJC7T8",{"asin":370,"title":371,"brand":327,"imageUrl":372,"price":373,"rating":374,"reviews":375,"clickShare90":376,"clickShare360":377,"launchDate":378,"amazonUrl":379},"B0GP89G6ST","Bath and Body Works Book Loft Gentle Foaming Hand Soap Pack of 2","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41LNrmVob4L.jpg",28.35,4.8,7,0.1213,0.0525,"2026-02-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GP89G6ST",{"asin":381,"title":382,"brand":327,"imageUrl":383,"price":162,"rating":363,"reviews":169,"clickShare90":384,"clickShare360":385,"launchDate":386,"amazonUrl":387},"B0GVCG162D","Bath & Body Works Concentrated Room Spray - 1.5 oz (Book Loft)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21+bc3KMSeL.jpg",0.0932,0.0319,"2026-03-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GVCG162D",{"asin":389,"title":390,"brand":327,"imageUrl":391,"price":392,"rating":341,"reviews":393,"clickShare90":394,"clickShare360":395,"launchDate":396,"amazonUrl":397},"B0FX3CDHZ1","Bath and Body Works Book Loft Body Wash Shower Gel Gift Set (Book Loft)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31gC-5dwq6L.jpg",26.35,166,0.0795,0.0825,"2025-06-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FX3CDHZ1",{"asin":399,"title":400,"brand":327,"imageUrl":401,"price":402,"rating":403,"reviews":404,"clickShare90":405,"clickShare360":406,"launchDate":356,"amazonUrl":407},"B0GRNWR7CK","Bath and Body Works Car Fragrance Refill - Pack of 4 (Book Loft)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41OaC3xMF7L.jpg",21.72,3.2,10,0.0532,0.02,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GRNWR7CK",{"asin":409,"title":410,"brand":327,"imageUrl":411,"price":412,"rating":352,"reviews":413,"clickShare90":414,"clickShare360":415,"launchDate":416,"amazonUrl":417},"B0FYJFMQ24","Bath and Body Works Book Loft Super Smooth Body Lotion Sets Gift For Women 8 Oz (8 Fl Oz (Pack of 1) Book Loft)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F312QppCIMjL.jpg",29.55,1152,0.0418,0.1709,"2025-10-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FYJFMQ24",{"asin":419,"title":420,"brand":330,"imageUrl":421,"price":422,"rating":423,"reviews":194,"clickShare90":331,"clickShare360":424,"launchDate":425,"amazonUrl":426},"B0FN7P7HRC","Book Loft Parfum Mist - Inspired by BBWs Book Loft | Long Lasting Scent | Fragrance Dupe","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31hCjDHRYPL.jpg",21.98,4.5,0.0204,"2025-08-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FN7P7HRC",{"asin":428,"title":429,"brand":327,"imageUrl":430,"price":431,"rating":179,"reviews":179,"clickShare90":432,"clickShare360":433,"launchDate":434,"amazonUrl":435},"B0H1K4GTMQ","Bath and Body Works Book Loft 3 Wick Candle","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61VvRDzQAZL.jpg",31.58,0.0311,0.0101,"2026-05-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0H1K4GTMQ",{"asin":437,"title":438,"brand":327,"imageUrl":439,"price":440,"rating":441,"reviews":142,"clickShare90":442,"clickShare360":443,"launchDate":444,"amazonUrl":445},"B0FZ8DV5QR","Bath & Body Works BOOK LOFT Fine Fragrance Mist Body Wash & Body Lotion 3pc Gift Set with a Blue Bow for Holidays Full Size","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F410kfGWc2uL.jpg",55.88,5,0.0227,0.0708,"2025-11-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FZ8DV5QR",{"asin":447,"title":448,"brand":327,"imageUrl":449,"price":450,"rating":441,"reviews":168,"clickShare90":451,"clickShare360":452,"launchDate":453,"amazonUrl":454},"B0G1YNGMY9","Bath & Body Works Book LOFT Wallflowers Refills 4-Pack Warm & Woodsy Scent Gift Set with 30-Inch Champagne Gold Linen Ribbon 2 Bulbs per Box (0.8 fl oz Each)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F413FiKiTxoL.jpg",34.4,0.0221,0.0198,"2025-11-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G1YNGMY9",{"asin":456,"title":457,"brand":327,"imageUrl":458,"price":163,"rating":158,"reviews":158,"clickShare90":459,"clickShare360":460,"launchDate":461,"amazonUrl":462},"B0FS82L3LC","Bath & Body Works Book Loft Trio Gift Set - Fragrance Mist Body Wash and Body Lotion - with a Himalayan Salts Springs Bar Soap - Full Size","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F414B3G7LUpL.jpg",0.0143,0.0341,"2025-09-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FS82L3LC",{"asin":464,"title":465,"brand":333,"imageUrl":466,"price":467,"rating":363,"reviews":468,"clickShare90":334,"clickShare360":469,"launchDate":470,"amazonUrl":471},"B07Q4N23MT","Vital Luxury Bath and Body Care Travel Set - Home Spa Set with Body Lotion Shower Gel and Fragrance Mist Personal Body Care Travel Set for Birthday Christmas New Year Gifts(Japanese Cherry Blossom)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41w+ky7EOxL.jpg",15.08,2736,0.007,"2019-03-31","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07Q4N23MT",{"asin":473,"title":474,"brand":327,"imageUrl":475,"price":476,"rating":168,"reviews":142,"clickShare90":334,"clickShare360":477,"launchDate":478,"amazonUrl":479},"B0GGBT79RV","Bath and Body Works Book Loft 3-Wick Candle","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41PZEw2k6NL.jpg",31.03,0.0323,"2026-01-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GGBT79RV",{"asin":481,"title":482,"brand":327,"imageUrl":483,"price":484,"rating":168,"reviews":158,"clickShare90":485,"clickShare360":486,"launchDate":487,"amazonUrl":488},"B0FTJ8K73Q","Bath & Body Book Loft - 4 Wallflowers Home Fragrance Refill with a Marbela Natural Oats Sample Soap.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31CIAkWO1jL.jpg",39.28,0.0102,0.0335,"2025-10-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FTJ8K73Q",{"asin":490,"title":491,"brand":327,"imageUrl":492,"price":493,"rating":441,"reviews":142,"clickShare90":485,"clickShare360":494,"launchDate":444,"amazonUrl":495},"B0G19JVCXK","Bath & Body Works BOOK LOFT Fine Fragrance Mist 8 fl oz 2-Piece Gift Set with a Blue Bow for Holidays","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41V1fes3GkL.jpg",50.03,0.0488,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G19JVCXK",{"love":497,"hate":523,"returnReasons":540},[498,505,510,515,519],{"topic":499,"percentOfMentions":500,"verbatims":501},"Smell",0.7222,[502,503,504],"Smells great","One of the best house smells","Wallflower and taste soap smell amazing",{"topic":506,"percentOfMentions":507,"verbatims":508},"Design-Overall",0.11109999999999999,[509],"Beautiful design and the lighting is soft and subtle for living room and bedroom area",{"topic":511,"percentOfMentions":512,"verbatims":513},"Advertised Vs Actual Product",0.0556,[514],"Everything I needed",{"topic":516,"percentOfMentions":512,"verbatims":517},"Quality-Overall",[518],"Great product",{"topic":520,"percentOfMentions":512,"verbatims":521},"Gifting Purpose",[522],"The perfect gift to give for a birthday or a holiday",[524,530,535],{"topic":499,"percentOfMentions":525,"verbatims":526},0.75,[527,528,529],"It smells like books","No scent","But to ME, in MY house and in MY space - it smells like a bookstore",{"topic":531,"percentOfMentions":532,"verbatims":533},"Size-Overall",0.16670000000000001,[534],"this expensive it's really small size",{"topic":536,"percentOfMentions":537,"verbatims":538},"Strength",0.0833,[539],"I do wish it were just a tad bit stronger",[541,543,545,548],{"reason":499,"pct":542},0.4,{"reason":511,"pct":544},0.3,{"reason":546,"pct":547},"Value For Money",0.2,{"reason":549,"pct":202},"Functionality-Overall",[551,555,560],{"term":170,"volume":552,"growthQoq":553,"conversionRate":554},25217,-0.002,0.0216,{"term":556,"volume":557,"growthQoq":558,"conversionRate":559},"bath and body works book loft",6060,-0.1477,0.0217,{"term":561,"volume":562,"growthQoq":563,"conversionRate":564},"book loft",4976,-0.0189,0.0183,[566,573,578,584,589,594],{"title":567,"href":568,"score":569,"verdict":570,"marketSize":571,"growth90":572},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":574,"href":575,"score":569,"verdict":570,"marketSize":576,"growth90":577},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":579,"href":580,"score":569,"verdict":581,"marketSize":582,"growth90":583},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":585,"href":586,"score":569,"verdict":570,"marketSize":587,"growth90":588},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":590,"href":591,"score":569,"verdict":581,"marketSize":592,"growth90":593},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":595,"href":596,"score":597,"verdict":570,"marketSize":598,"growth90":599},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]