---
title: "Trend — bonjour beauty le balm - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bonjour-beauty-le-balm/trend"
last_updated: "2026-08-09T18:52:17.561Z"
locale: en
meta:
  description: "Niche score 55/100 · $238K/yr market. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $238K/yr market. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — bonjour beauty le balm - Flapen"
---

# **bonjour beauty le balm**

**Worth a look**

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Market size 45Growth 50Conversion 37Competition 59Returns 96Price range 67Avg price 95Brand share 20Review moat 47Quality gap 63

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$42.00**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$8.89–$136.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+20.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,771.57**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$238K**

$238K/yr · 194K searches

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

## Trend