---
title: "Body Wash Set — $140K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/body-wash-set"
last_updated: "2026-08-10T01:36:00.240Z"
locale: en
meta:
description: "Niche score 56/100 · $140K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $140K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Body Wash Set — $140K/yr Amazon US Niche (2026) - Flapen"
---
# **body wash set**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 31Growth 51Conversion 23Competition 95Returns 98Price range 83Avg price 87Brand share 31Review moat 44Quality gap 32
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Competition**
**Incredible****20%**
top-5 click share — an open shelf
**Avg price**
**Great****$19.89**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.07–$71.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+21.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,113.94**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$140K**
$140K/yr · 383K searches
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, body wash set is a $140K/yr Amazon United States market (383K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **body wash set market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **$199K–$249K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#1,045**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **64%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**21 **▼falling
**Sellers**
**792**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**20%**
Top 20: 55%
**Open market**
**10%**
- Baylis & Harding45% - philosophy17% - Dove16% - NIVEA4% - Tree Hut3% - Method3% - Open — no brand owns it (15 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.6% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/body-wash-set/trend)
## **Top body wash set search terms**
- **body wash and lotion set**58K/yr+18.0%0.5% conv. - **baylis and harding**32K/yr+74.5%4.4% conv. - **dove set**31K/yr+2.1%0.8% conv. - **philosophy gift sets for women**47K/yr-13.7%3.0% conv. - **body wash gift set**43K/yr-1.1%1.1% conv. - **dove gift set**32K/yr-1.3%1.0% conv. - **body wash gift sets for women**31K/yr+1.3%0.8% conv. - **nivea products**10K/yr+18.9%0.3% conv. - **body wash and lotion set for women**15K/yr-1.5%1.0% conv. - **baylis and harding gift set**4K/yr+252.3%4.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/body-wash-set/search-terms)
## **Top body wash set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$8K8%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Baylis & Harding Jojoba Vanilla & Almond Oil Luxury Pamper Present Gift Set For Women - Vegan Friendly**Baylis & Harding**$9.30**4.7★912 rev](https://www.amazon.com/dp/B0C7HLHGRV) [2**Baylis & Harding Liquid Body Wash Soap Goodness Tonka Bean & Neroli 16.9oz/500ml**Baylis & Harding**$7.37**4.4★21 rev](https://www.amazon.com/dp/B0D4RGTQHD) [3**Dove Limited Edition Holiday Treats Mixed 3 Count Sugar Cookie Sprinkle Value Pack for Hydrated & Soft Skin**Dove**$26.15**4.4★265 rev](https://www.amazon.com/dp/B0FJ2L6JHJ) [4**philosophy fan favorites 4-piece gift set ($52 value) - 3 oz purity cleanser 3 oz fresh cream shower gel 0.5 oz amazing grace edt 0.23 oz hope in a jar moisturizer**philosophy**$31.44**4.4★71 rev](https://www.amazon.com/dp/B0DQDJJY1K) [5**NIVEA Skin Care Set For Her Nourishing Body Wash Moisturizing Body Lotion Lip Balm Stick with Shea Butter & Hand Cream 4 Piece Gift Set**NIVEA**$16.15**4.6★4,359 rev](https://www.amazon.com/dp/B08DWVZCWH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baylis & Harding Goodness Coconut and Shea Body Wash 16.9 FZ**Baylis & Harding**$7.09**4 rev6mo ago](https://www.amazon.com/dp/B0G52Y8WL8) [**Tree Hut Vanilla Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Spray Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size**Tree Hut**$18.14**606 rev7mo ago](https://www.amazon.com/dp/B0FZWP44NM) [**Dove Crumbl Limited Edition Confetti Cake Body Care Gift Set 3 Count**Dove**$30.83**135 rev9mo ago](https://www.amazon.com/dp/B0FWT3GV5S) [**Baylis & Harding Boudoire Tropical Paradise Luxury Pamper Present Gift Set For Women - Vegan Friendly**Baylis & Harding**$10.65**152 rev9mo ago](https://www.amazon.com/dp/B0FBX5TBZW) [**Baylis & Harding Midnight Cherry Luxury Pamper Present Gift Set For Women - Vegan Friendly**Baylis & Harding**$12.62**395 rev9mo ago](https://www.amazon.com/dp/B0FBX7VCV6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Baylis & Harding Liquid Hand Soap Wash with Dispenser Tonka Bean & Neroli 16.9oz/500ml (3-Pack)**Baylis & Harding**$18.38**4.5★**▲ 360%**](https://www.amazon.com/dp/B0CRWDBYVW) [**Baylis & Harding Goodness Coconut and Shea Body Wash 16.9 FZ**Baylis & Harding**$7.09**4.1★**▲ 355%**](https://www.amazon.com/dp/B0G52Y8WL8) [**Native Body Wash & Moisturizing Lotion Set Pumpkin Spice Latte Naturally Derived Ingredients Paraben Free Daily Hydration & Gentle Clean Personal Care Gift Bundle**Native**$15.34**4.6★**▲ 262%**](https://www.amazon.com/dp/B0FP6JNP97) [**Baylis & Harding Liquid Hand Soap Wash with Dispenser Goodness Oud Cedar & Amber 16.9oz/500ml (3-Pack)**Baylis & Harding**$19.62**4.6★**▲ 256%**](https://www.amazon.com/dp/B081S18169) [**Baylis & Harding Liquid Body Wash Soap Goodness Tonka Bean & Neroli 16.9oz/500ml**Baylis & Harding**$7.37**4.4★**▲ 201%**](https://www.amazon.com/dp/B0D4RGTQHD)
**~~View all trending →~~**
## **What buyers say about body wash set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**41%
*“Clean fragrance”*
**Gifting Purpose**11%
*“Birthday Gift”*
**Quality-Overall**7%
*“Excellent Product”*
**Soft Feel**6%
*“Leaves skin soft”*
**Value For Money**5%
*“Great deal”*
**Moist/Dry**4%
*“Very moisturizing”*
**Size-Overall**3%
*“Great to fit in your purse”*
**Cleansing**3%
*“It worked perfectly well for cleansing”*
**Suitability Dry Skin**2%
*“Makes my dry skin feel wonderfully”*
**Lather**2%
*“Silky Smooth, Good lather”*
### **What buyers complain about **
**Smell**32%
*“Very strong smell”*
**Size-Overall**7%
*“Smaller than expected”*
**Leak-Proof**6%
*“leaking every where”*
**Value For Money**5%
*“Not worth the price”*
**Allergies**3%
*“Made me itchy”*
**Quality-Overall**2%
*“Reducing the quality of the product”*
**Product Condition**2%
*“Used item”*
**Durability**2%
*“This broke me”*
**Dilute/Watery**2%
*“Too watery”*
**Moist/Dry**2%
*“Very little moisturization”*
### **Top return reasons **
**Smell**29%
**Leak-Proof**28%
**Size-Overall**14%
**Advertised Vs Actual Product**6%
**Value For Money**4%
**Product Condition**4%
**Defective Material/Parts**3%
**Quality-Overall**2%
**Moist/Dry**1%
**Oily/Greasy**1%
## **Common questions**
- **Is body wash set profitable to sell on Amazon United States?**
- The niche generates $140K/yr across 85 tracked products. 16 of 23 products launched in the last 360 days are still selling. 90-day search growth is +21.6%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the body wash set niche?**
- 21 brands and 792 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in body wash set?**
- Top complaints mined from reviews: Smell, Size-Overall, Leak-Proof. The return rate is 0.5%.
- **When does demand for body wash set peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.5× the quietest.
- **What does it cost to enter the body wash set niche?**
- Listings span $5.07–$71.49; the average listing price is $19.89 (sweet spot $15–$100). The average incumbent carries 2,114 reviews — the moat a new listing must climb.
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