---
title: "Body Wash Refill — $403K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/body-wash-refill"
last_updated: "2026-08-09T15:29:13.500Z"
locale: en
meta:
description: "Niche score 49/100 · $403K/yr market · 189K searches/yr · $18.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $403K/yr market · 189K searches/yr · $18.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Body Wash Refill — $403K/yr Amazon US Niche (2026) - Flapen"
---
# **body wash refill**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 51Conversion 92Competition 7Returns 98Price range 83Avg price 85Brand share 0Review moat 22Quality gap 35
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.92**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.69–$33.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$403K**
$403K/yr · 189K searches
**Growth**
**Good****+21.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,280.14**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, body wash refill is a $403K/yr Amazon United States market (189K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **body wash refill market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$378K–$473K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#147**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Aveeno73% - Ginger Lily Farms23% - Puracy4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.3% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/body-wash-refill/trend)
## **Top body wash refill search terms**
- **body wash refill**93K/yr+11.4%5.6% conv. - **aveeno body wash refill**34K/yr+46.7%15.6% conv. - **body wash refill pouch**13K/yr+10.0%4.5% conv. - **body soap refill**7K/yr+14.5%6.4% conv. - **aveeno body wash refill bag**5K/yr+81.5%16.7% conv. - **refill body wash**6K/yr+8.0%4.1% conv. - **aveeno refill**6K/yr+8.9%10.4% conv. - **aveeno refill body wash**5K/yr+80.5%15.3% conv. - **aveeno skin relief body wash refill**3K/yr+377.7%9.8% conv. - **shower gel refill**5K/yr+14.1%4.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/body-wash-refill/search-terms)
## **Top body wash refill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$60K30%$121K45%$181K60%$242K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aveeno Daily Moisturizing Body Wash for Sensitive Skin + Prebiotic Oat Gently Cleanses Nourishes & Feels Moisturizing Dry Skin Light Fragrance Refill Pouch 36 fl. oz**Aveeno**$11.71**4.7★3,828 rev](https://www.amazon.com/dp/B09Q59GC1K) [2**Ginger Lily Farms Botanicals Nourishing Body Wash Island Tranquility 100% Vegan & Cruelty-Free Green Tea Lemongrass Scent 1 Gallon Refill (128 fl. oz.)**Ginger Lily Farms**$21.66**4.6★7,854 rev](https://www.amazon.com/dp/B00DQSKVIO) [3**Aveeno Skin Relief Body Wash with Triple Oat Complex Fragrance-Free Gentle Daily Body Wash for Sensitive Skin Leaves Itchy Dry Skin Feeling Soothed & Moisturized Value Size 33 Fl Oz**Aveeno**$12.48**4.6★38,003 rev](https://www.amazon.com/dp/B075X2KL5C) [4**Aveeno Skin Relief Body Wash Fragrance-Free + Triple Oat Formula Gentle Daily Cleanser for Sensitive Skin Leaves Itchy Dry Skin Feeling Soothed & Moisturized Body Wash Refill 36 fl. oz**Aveeno**$11.69**4.5★2,947 rev](https://www.amazon.com/dp/B09Q5LGTJN) [5**Ginger Lily Farms Club & Fitness Nourishing Body Wash 100% Vegan & Cruelty-Free Bath & Shower Gel for Men and Women Fragrance Free 1 Gallon (128 fl. oz.) Refill**Ginger Lily Farms**$19.76**4.4★3,731 rev](https://www.amazon.com/dp/B0BYLGG7Z5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ginger Lily Farms Club & Fitness Nourishing Body Wash 100% Vegan & Cruelty-Free Bath & Shower Gel for Men and Women Fragrance Free 1 Gallon (128 fl. oz.) Refill**Ginger Lily Farms**$19.76**3,731 rev3y ago](https://www.amazon.com/dp/B0BYLGG7Z5) [**Aveeno Daily Moisturizing Body Wash for Sensitive Skin + Prebiotic Oat Gently Cleanses Nourishes & Feels Moisturizing Dry Skin Light Fragrance Refill Pouch 36 fl. oz**Aveeno**$11.71**3,828 rev4y ago](https://www.amazon.com/dp/B09Q59GC1K) [**Aveeno Skin Relief Body Wash Fragrance-Free + Triple Oat Formula Gentle Daily Cleanser for Sensitive Skin Leaves Itchy Dry Skin Feeling Soothed & Moisturized Body Wash Refill 36 fl. oz**Aveeno**$11.69**2,947 rev4y ago](https://www.amazon.com/dp/B09Q5LGTJN) [**Puracy Body Wash Refill Natural Body Wash 98.6% Pure Plant Ingredients Moisturizing Shower Gel for Women Men Kids Body Soap for Dry Sensitive Skin Gently Scented with Citrus & Sea Salt 48 Oz**Puracy**$33.49**4,867 rev5y ago](https://www.amazon.com/dp/B09GH8YHLJ) [**Aveeno Skin Relief Body Wash with Triple Oat Complex Fragrance-Free Gentle Daily Body Wash for Sensitive Skin Leaves Itchy Dry Skin Feeling Soothed & Moisturized Value Size 33 Fl Oz**Aveeno**$12.48**38,003 rev8y ago](https://www.amazon.com/dp/B075X2KL5C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aveeno Skin Relief Body Wash with Triple Oat Complex Fragrance-Free Gentle Daily Body Wash for Sensitive Skin Leaves Itchy Dry Skin Feeling Soothed & Moisturized Value Size 33 Fl Oz**Aveeno**$12.48**4.6★**▲ 100%**](https://www.amazon.com/dp/B075X2KL5C) [**Aveeno Daily Moisturizing Body Wash for Sensitive Skin + Prebiotic Oat Gently Cleanses Nourishes & Feels Moisturizing Dry Skin Light Fragrance Refill Pouch 36 fl. oz**Aveeno**$11.71**4.7★**▲ 20%**](https://www.amazon.com/dp/B09Q59GC1K) [**Ginger Lily Farms Club & Fitness Nourishing Body Wash 100% Vegan & Cruelty-Free Bath & Shower Gel for Men and Women Fragrance Free 1 Gallon (128 fl. oz.) Refill**Ginger Lily Farms**$19.76**4.4★**▲ 15%**](https://www.amazon.com/dp/B0BYLGG7Z5) [**Ginger Lily Farms Botanicals Nourishing Body Wash Island Tranquility 100% Vegan & Cruelty-Free Green Tea Lemongrass Scent 1 Gallon Refill (128 fl. oz.)**Ginger Lily Farms**$21.66**4.6★**— 1%**](https://www.amazon.com/dp/B00DQSKVIO) [**Puracy Body Wash Refill Natural Body Wash 98.6% Pure Plant Ingredients Moisturizing Shower Gel for Women Men Kids Body Soap for Dry Sensitive Skin Gently Scented with Citrus & Sea Salt 48 Oz**Puracy**$33.49**4.6★**▼ 13%**](https://www.amazon.com/dp/B09GH8YHLJ)
**~~View all trending →~~**
## **What buyers say about body wash refill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**17%
*“Its fragrance-free”*
**Value For Money**13%
*“Great value”*
**Quality-Overall**12%
*“The quality has been consistent during the years that I've purchased this”*
**Suitability Dry Skin**7%
*“Works great for dry skin”*
**Moist/Dry**7%
*“very moisturizing”*
**Soft Feel**6%
*“my skin felt softer”*
**Allergies**4%
*“No allergies”*
**Advertised Vs Actual Product**4%
*“as advertised”*
**Lather**3%
*“easy to lather”*
**Cleansing**3%
*“Skin feels clean”*
### **What buyers complain about **
**Leak-Proof**13%
*“Leaked out during shipping, again”*
**Allergies**12%
*“Causes itching and sensitivity”*
**Dilute/Watery**9%
*“it seems like it's half diluted with water now”*
**Smell**8%
*“But smells odd”*
**Advertised Vs Actual Product**4%
*“This product is deceptive”*
**Value For Money**3%
*“What a waste of money”*
**Moist/Dry**3%
*“not very hydrating”*
**Functionality-Overall**2%
*“Did not work for me”*
**Ease Of Cleaning**2%
*“Not ALL clean as it try to portray”*
**Product Condition**2%
*“Arrived open and used. It was already open.”*
### **Top return reasons **
**Leak-Proof**63%
**Smell**9%
**Motor Power**3%
**Advertised Vs Actual Product**3%
**Size-Overall**3%
**Value For Money**3%
**Product Condition**2%
**Defective Material/Parts**2%
**Moist/Dry**2%
**Gap/Hole**1%
## **Common questions**
- **Is body wash refill profitable to sell on Amazon United States?**
- The niche generates $403K/yr across 7 tracked products. 90-day search growth is +21.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the body wash refill niche?**
- 3 brands and 42 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in body wash refill?**
- Top complaints mined from reviews: Leak-Proof, Allergies, Dilute/Watery. The return rate is 0.4%.
- **When does demand for body wash refill peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the body wash refill niche?**
- Listings span $11.69–$33.49; the average listing price is $18.92 (sweet spot $15–$100). The average incumbent carries 9,280 reviews — the moat a new listing must climb.
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