---
title: "Body Wash Bulk — $705K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/body-wash-bulk"
last_updated: "2026-08-10T01:38:54.076Z"
locale: en
meta:
description: "Niche score 55/100 · $705K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $705K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Body Wash Bulk — $705K/yr Amazon US Niche (2026) - Flapen"
---
# **body wash bulk**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 69Growth 40Conversion 76Competition 78Returns 99Price range 54Avg price 56Brand share 6Review moat 25Quality gap 20
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$705K**
$705K/yr · 771K searches
**Avg price**
**Good****$12.77**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.13–$28.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+11.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,019.97**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, body wash bulk is a $705K/yr Amazon United States market (771K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **body wash bulk market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$639K–$766K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#546**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **42%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**8 **▲rising
**Sellers**
**160**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 84%
**Open market**
**1%**
- Suave85% - Olay6% - St. Ives3% - Dial3% - NIVEA1% - Degree1% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — +11.8% search growth over the last 90 days.
30K20KHoliday '24Spike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/body-wash-bulk/trend)
## **Top body wash bulk search terms**
- **suave body wash**478K/yr+8.7%5.8% conv. - **body wash suave**59K/yr+20.0%7.0% conv. - **suave body wash for women**53K/yr-3.4%5.6% conv. - **olay age defying body wash**26K/yr+37.9%8.9% conv. - **suave antibacterial body wash**26K/yr+30.8%2.9% conv. - **suave ocean breeze body wash**18K/yr+15.7%8.9% conv. - **suave cocoa butter and shea body wash**12K/yr+30.6%5.5% conv. - **body wash multipack**12K/yr+30.6%2.1% conv. - **body wash women suave**12K/yr+5.4%5.2% conv. - **body wash in bulk**12K/yr+15.8%1.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/body-wash-bulk/search-terms)
## **Top body wash bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$28K8%$56K12%$85K16%$113K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Suave Ocean Breeze Moisturizing Body Wash with Glycerin & Vitamin E Hydrating Formula For Soft Smooth Skin Long Lasting Fragrance 18 FL OZ 6 Count**Suave**$18.88**4.8★2,018 rev](https://www.amazon.com/dp/B0FNNBWJSD) [2**Suave Moisturizing Body Wash Cocoa Butter and Shea with Vitamin E Extract No Parabens No Phtahaltes 18 Oz Pack of 6**Suave**$18.52**4.8★2,190 rev](https://www.amazon.com/dp/B0FNNBN43L) [3**Suave Moisturizing Body Wash with Milk & Honey and Vitamin E Extract No Parabens No Phtahaltes 18 Oz Pack of 6**Suave**$17.90**4.8★2,116 rev](https://www.amazon.com/dp/B0FNNGZLJ7) [4**Suave Ocean Breeze Moisturizing Body Wash with Glycerin & Vitamin E Hydrating Formula For Soft Smooth Skin Long Lasting Fragrance 18 FL OZ**Suave**$3.26**4.8★42 rev](https://www.amazon.com/dp/B0FQRB5CTF) [5**Suave Deeply Clean Antibacterial Body Wash with Glycerin & Vitamin E Moisturizing Skin Cleanser For Soft Smooth Skin Long Lasting Scent Paraben Free 18 fl oz 6 Count**Suave**$21.11**4.7★228 rev](https://www.amazon.com/dp/B0FRNMLTD3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Olay Body Wash for Women Age Defy with Vitamin E 24/7 Moisture Barrier Repair Hydrating & Cleansing for Visibly Soft Skin Vitamin B3 & Hyaluronic Blend All Skin Types 22 fl oz (Pack of 2)**Olay**$15.37**10,860 rev5mo ago](https://www.amazon.com/dp/B0G4B8XDRY) [**Olay Body Wash for Women Age Defy with Vitamin E 24/7 Moisture Barrier Repair Hydrating & Cleansing Formula for Visibly Healthy Soft Skin Vitamin B3 & Hyaluronic Blend All Skin Types 35 fl oz**Olay**$10.42**10,860 rev5mo ago](https://www.amazon.com/dp/B0G49VB282) [**Suave Strawberry Delight Uplifting Body Wash Formulated with Glycerin and Vitamin E for Hydrating and Gently Cleansing Skin 30 FL OZ Pump 4 Pack**Suave**$18.84**74 rev7mo ago](https://www.amazon.com/dp/B0G515526D) [**Suave Deeply Clean Antibacterial Body Wash with Glycerin & Vitamin E Moisturizing Skin Cleanser For Soft Smooth Skin Long Lasting Scent Paraben Free 18 fl oz 6 Count**Suave**$21.11**228 rev10mo ago](https://www.amazon.com/dp/B0FRNMLTD3) [**Suave Ocean Breeze Moisturizing Body Wash with Glycerin & Vitamin E Hydrating Formula For Soft Smooth Skin Long Lasting Fragrance 18 FL OZ**Suave**$3.26**42 rev10mo ago](https://www.amazon.com/dp/B0FQRB5CTF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Olay Body Wash for Women Age Defy with Vitamin E 24/7 Moisture Barrier Repair Hydrating & Cleansing for Visibly Soft Skin Vitamin B3 & Hyaluronic Blend All Skin Types 22 fl oz (Pack of 2)**Olay**$15.37**4.8★**▲ 129%**](https://www.amazon.com/dp/B0G4B8XDRY) [**Suave Sweet Pea & Violet Moisturizing Body Wash with Glycerin & Vitamin E Hydrating Formula For Soft Smooth Skin Long Lasting Fragrance Paraben Free 18 FL OZ**Suave**$3.43**4.6★**▲ 109%**](https://www.amazon.com/dp/B0FQQWTQ61) [**Suave Moisturizing Body Wash with Milk & Honey and Vitamin E Extract No Parabens No Phtahaltes 18 Oz Pack of 6**Suave**$17.90**4.8★**▲ 103%**](https://www.amazon.com/dp/B0FNNGZLJ7) [**Suave Moisturizing Body Wash with Sweet Pea Violet and Vitamin E Extract No Parabens No Phtahaltes 18 Fl Oz (Pack of 6)**Suave**$18.15**4.7★**▲ 94%**](https://www.amazon.com/dp/B0FNNDBHPS) [**Suave Milk & Honey Moisturizing Body Wash with Glycerin & Vitamin E Hydrating Skin Cleanser For Soft Smooth Skin Long Lasting Scent Paraben Free 18 FL OZ**Suave**$3.13**4.6★**▲ 90%**](https://www.amazon.com/dp/B0FNZ8JGW5)
**~~View all trending →~~**
## **What buyers say about body wash bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**39%
*“Fresh scent”*
**Value For Money**12%
*“Fair price”*
**Quality-Overall**7%
*“Good product for”*
**Soft Feel**7%
*“Great softness”*
**Lather**6%
*“Just got this amazingly soft scent easy lather feel fresh”*
**Cleansing**5%
*“Feels clean”*
**Moist/Dry**4%
*“Very moisturizing”*
**Suitability Dry Skin**3%
*“Makes my dry skin feel wonderfully”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Suitability Combination Skin**2%
*“Very Good For Your Skin”*
### **What buyers complain about **
**Smell**36%
*“Bad Smell”*
**Allergies**7%
*“Itch”*
**Moist/Dry**5%
*“Dried my skin out”*
**Lather**4%
*“it wouldnt foam up well”*
**Dilute/Watery**2%
*“Too watery”*
**Leak-Proof**2%
*“Bottle leaks”*
**Quality-Overall**2%
*“The pump is low quality and cheaply made”*
**Suitability Dry Skin**2%
*“causing extreme dry skin”*
**Motor Power**2%
*“Defective pump”*
**Thickness**1%
*“Needs to be more thick”*
### **Top return reasons **
**Smell**41%
**Leak-Proof**17%
**Advertised Vs Actual Product**9%
**Size-Overall**8%
**Value For Money**4%
**Defective Material/Parts**3%
**Motor Power**3%
**Moist/Dry**2%
**Product Condition**1%
**Ingredients-Overall**1%
## **Common questions**
- **Is body wash bulk profitable to sell on Amazon United States?**
- The niche generates $705K/yr across 36 tracked products. 13 of 15 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the body wash bulk niche?**
- 8 brands and 160 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in body wash bulk?**
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.2%.
- **When does demand for body wash bulk peak?**
- Demand peaks in Jul–Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the body wash bulk niche?**
- Listings span $3.13–$28.70; the average listing price is $12.77 (sweet spot $15–$100). The average incumbent carries 4,020 reviews — the moat a new listing must climb.
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