---
title: "Reviews — body scrub - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/body-scrub/reviews"
last_updated: "2026-08-05T22:31:06.829Z"
locale: en
meta:
  description: "Niche score 52/100 · $7.2M/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $7.2M/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — body scrub - Flapen"
---

# **body scrub**

**Worth a look**

Shows a $7.2M/yr market, but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 99Growth 23Conversion 59Competition 66Returns 98Price range 39Avg price 38Brand share 11Review moat 22Quality gap 23

**Market size**

**Incredible****$7.2M**

$7.2M/yr · 13.4M searches

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$6.47–$20.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.55**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-3.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****8,794.58**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## Reviews