---
title: "Body Scrub — $7.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/body-scrub"
last_updated: "2026-08-09T17:51:31.423Z"
locale: en
meta:
description: "Niche score 52/100 · $7.2M/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $7.2M/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Body Scrub — $7.2M/yr Amazon US Niche (2026) - Flapen"
---
# **body scrub**
**Worth a look**
Shows a $7.2M/yr market, but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 99Growth 23Conversion 59Competition 66Returns 98Price range 39Avg price 38Brand share 11Review moat 22Quality gap 23
**Market size**
**Incredible****$7.2M**
$7.2M/yr · 13.4M searches
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$6.47–$20.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.55**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-3.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,794.58**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, body scrub is a $7.2M/yr Amazon United States market (13.4M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **body scrub market data**
- **Units sold / yr**
- **600K–800K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **$6.3M–$8.4M**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**103**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 87%
**Open market**
**3%**
- Tree Hut49% - Dove36% - Native4% - Naturium4% - Brooklyn Botany3% - OGX1% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.
500K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/body-scrub/trend)
## **Top body scrub search terms**
- **body scrub**3.9M/yr+1.6%3.9% conv. - **tree hut**3.1M/yr-17.0%0.9% conv. - **tree hut body scrub**1.8M/yr-10.7%4.6% conv. - **dove body scrub**784K/yr-8.0%6.2% conv. - **sugar scrub**687K/yr+6.8%5.1% conv. - **exfoliating body scrub**488K/yr+17.6%4.7% conv. - **scrub**457K/yr-7.5%1.1% conv. - **body scrubs**285K/yr+3.0%2.4% conv. - **dove scrub**221K/yr+14.8%5.2% conv. - **exfoliating scrub**154K/yr+30.8%3.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/body-scrub/search-terms)
## **Top body scrub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$290K8%$579K12%$869K16%$1.2M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tree Hut Vanilla Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz**Tree Hut**$8.67**4.7★6,866 rev](https://www.amazon.com/dp/B0BX2TZZWG) [2**Dove Brown Sugar and Coconut Butter Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz**Dove**$7.20**4.7★9,903 rev](https://www.amazon.com/dp/B0DNTZTS1L) [3**Tree Hut Vitamin C Body Scrub Exfoliating & Hydrating Sugar Scrub w/ Shea Butter Vitamin C & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz**Tree Hut**$9.66**4.7★15,393 rev](https://www.amazon.com/dp/B07VW3YSWH) [4**Dove Himalayan Salt & Rose Oil Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz**Dove**$7.33**4.7★9,903 rev](https://www.amazon.com/dp/B0DNTY74V9) [5**Dove Vanilla Sugar & Shea Butter Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz**Dove**$7.32**4.7★2,141 rev](https://www.amazon.com/dp/B0DNTZMKPR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Naturium Glow Getter Body Scrub Exfoliating Sugar Crystals with Linoleic-Rich Oils Glycerin & Squalane 226 g / 8 oz**Naturium**$19.22**149 rev4mo ago](https://www.amazon.com/dp/B0GD8MNZVD) [**Tree Hut Tropic Glow Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Butter Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size**Tree Hut**$20.46**606 rev5mo ago](https://www.amazon.com/dp/B0FZWS18P4) [**Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Coconut & Vanilla 12 oz**Native**$9.67**468 rev5mo ago](https://www.amazon.com/dp/B0G4WXSL9V) [**Dove Mixed Body Scub Trial Pack 3 Pack for Women for Visibly Silky-Smooth Nourished Skin 3.5 oz**Dove**$15.13**153 rev7mo ago](https://www.amazon.com/dp/B0G6NX3WJK) [**Dove Limited Edition Body Scrub Palo Santo & Sage Oil For Exfoliated & Hydrated skin 15 OZ**Dove**$6.47**175 rev7mo ago](https://www.amazon.com/dp/B0G2N41H2L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Naturium Glow Getter Body Scrub Exfoliating Sugar Crystals with Linoleic-Rich Oils Glycerin & Squalane 226 g / 8 oz**Naturium**$19.22**4.7★**▲ 232%**](https://www.amazon.com/dp/B0GD8MNZVD) [**Tree Hut Tropic Glow Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Butter Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size**Tree Hut**$20.46**4.6★**▲ 222%**](https://www.amazon.com/dp/B0FZWS18P4) [**Dove Limited Edition Body Scrub Palo Santo & Sage Oil For Exfoliated & Hydrated skin 15 OZ**Dove**$6.47**4.5★**▲ 192%**](https://www.amazon.com/dp/B0G2N41H2L) [**Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Coconut & Vanilla 12 oz**Native**$9.67**4.4★**▲ 152%**](https://www.amazon.com/dp/B0G4WXSL9V) [**Tree Hut Vitamin C Body Scrub Exfoliating & Hydrating Sugar Scrub w/ Shea Butter Vitamin C & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz**Tree Hut**$9.66**4.7★**▲ 116%**](https://www.amazon.com/dp/B07VW3YSWH)
**~~View all trending →~~**
## **What buyers say about body scrub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**41%
*“smells clean”*
**Soft Feel**13%
*“Silky smooth”*
**Cleansing**9%
*“Rinses clean”*
**Quality-Overall**5%
*“Amazing quality”*
**Suitability Dry Skin**4%
*“Good on dry skin”*
**Suitability Combination Skin**3%
*“Good for sensitive skin”*
**Moist/Dry**3%
*“VERY VERY Moisturizing”*
**Value For Money**2%
*“Reasonable price”*
**Gifting Purpose**2%
*“Christmas gift”*
**Ease Of Cleaning**2%
*“it rinses off easily without leaving a greasy residue behind”*
### **What buyers complain about **
**Smell**26%
*“some smells are weird”*
**Moist/Dry**6%
*“It is dry”*
**Leak-Proof**5%
*“Leaked”*
**Allergies**3%
*“Can be allergic on certain people”*
**Size-Overall**3%
*“This container was very large”*
**Ease Of Cleaning**3%
*“I also felt like it didn't do a good job of getting me clean”*
**Product Condition**3%
*“Looked used”*
**Quality-Overall**2%
*“Quality control is an issue”*
**Skin Health**2%
*“My skin is thin, pale and sensitive, so I probably would react more to it than someone with normal skin”*
**Ease Of Use**2%
*“So hard to squeeze out”*
### **Top return reasons **
**Smell**37%
**Leak-Proof**21%
**Product Condition**7%
**Advertised Vs Actual Product**5%
**Size-Overall**5%
**Value For Money**4%
**Defective Material/Parts**3%
**Functionality-Overall**2%
**Texture/Consistency-Overall**2%
**Moist/Dry**2%
## **Common questions**
- **Is body scrub profitable to sell on Amazon United States?**
- The niche generates $7.2M/yr across 31 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the body scrub niche?**
- 9 brands and 103 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in body scrub?**
- Top complaints mined from reviews: Smell, Moist/Dry, Leak-Proof. The return rate is 0.5%.
- **When does demand for body scrub peak?**
- Demand peaks in Jan–Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the body scrub niche?**
- Listings span $6.47–$20.46; the average listing price is $10.55 (sweet spot $15–$100). The average incumbent carries 8,795 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)